Digital Advertising
Learn the ropes of digital advertising for effective and successful execution.
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Google Announces New ‘Dating & Companionship’ Ads Policy
Google introduces ‘Dating and Companionship’ ads policy, including mandatory certification for dating app advertisers starting in March.
DOJ Says Google Controls 91% Of Ad Market; Google Says 10%
The US Department of Justice and Google present closing arguments in antitrust case regarding alleged monopoly of digital ad market.
Google Rolls Out First-Party Data Solution For Analytics Users
Google Analytics launches Customer Match beta, enabling advertisers to enhance remarketing using first-party data instead of third-party cookies.
A New Era Of SEO: Leveraging YouTube, LinkedIn, And Cross-Channel Strategies For Success
Discover the new era of SEO. Expand your skill set beyond Google and master cross-channel strategies with YouTube, LinkedIn, and more.
5 Tips To Drive Revenue With Google Ads Smart Bidding
Discover 5 ESSENTIAL Smart Bidding strategies for Google Ads that can maximize your ad budget and boost revenue.
Optimizing International PPC Campaigns: Best Practices For Keyword Localization
Unlock global PPC success with expert tips on keyword localization, tailored bidding, and creative adaptation. Learn how to optimize international campaigns for maximum impact.
Google Expands YouTube First Position Ad Availability
Google expands YouTube First Position ads, offering wider content reach and dynamic pricing through Display & Video 360.
Mediavine Bans Publisher For Overuse Of AI-Generated Content
Ad firm Mediavine reportedly terminates a publisher’s account for overusing AI-generated content, citing quality concerns.
August Update from IAB Shows Ad Spend & Opportunities For Growth In 2024
Get insights into the shifting ad spending trends and strategies for growth in the Interactive Advertising Bureau’s 2024 Outlook study.
Google Introduces New Consent Management Tools For Advertisers
Google introduces integrated consent management setup across its ad platforms, partnering with four CMPs to simplify privacy compliance for advertisers.
Google Halts AdSense Monetization For Russia-Based Publishers
Google halts AdSense monetization in Russia, impacting publishers and and further isolating Russia’s digital economy amid ongoing geopolitical tensions.
10 Most Emotionally Engaging Olympics Ads (For Paris 2024 & For All Time)
Uncover the most powerful and emotionally engaging Olympics ads. Dive into the top-ranked Procter & Gamble campaigns that resonated with viewers.
Google Abandons Third-Party Cookie Phaseout
Google’s cookie policy crumbles: The company reverses course on third-party tracking, putting privacy choices in users’ hands.
New Google Search Ads Resemble AI Assistant App
Google’s new search ads blur the lines between AI search results and paid “recommendations”
How To Increase Conversions With This 6-Step Customer Journey Analysis
Learn how to improve conversion rates for all of your marketing campaigns by tying attribution to each part of the customer journey.
Google Unveils 4 Updates At IAB NewFronts 2024
Explore the possible reasons behind Google and YouTube holding separate NewFront events. Learn how they are unveiling updates and strategies for digital video.
Paid Media Marketing In 2024: 7 Changes Marketers Should Make
A new year might mean a new paid media strategy. Learn seven changes marketing professionals should implement into their 2024 digital marketing plan.
![Humans Vs. Generative AI: A Head-To-Head Ad Copy Content Test [Data Study]](https://www.searchenginejournal.com/wp-content/uploads/2024/03/Untitled-design-54-760x400.webp)
Humans Vs. Generative AI: A Head-To-Head Ad Copy Content Test [Data Study]
Find out which is more effective: human copywriting or AI-generated ad copy. This study reveals insights on driving clicks and conversions.
The Best 5 Super Bowl Ads in 2024 (Brands That Got It Right)
Explore how brands leveraged social video to enhance their TV commercials during the latest Super Bowl LVIII.
Smart Paid Strategy: 4 Tips To Save You $4K In Monthly Ad Spend
Optimize your marketing budget with top tools & tactics for reducing cost per lead and boosting ROI. Discover how to track paid strategy effectiveness.
Amazon Non-Endemic Display: What Is It & Why Should You Care?
Dive into Amazon’s non-endemic advertising, currently in beta. Learn how your businesses can benefit from unmatched audience targeting.
6 Ways Coca-Cola Uses Generative AI For Advertising And Marketing
Explore how Coca-Cola uses generative AI for a chatbot with local search results in Instagram DMs, Facebook lead generation, OOH advertising, and experiential product marketing.
Google Updating Cryptocurrency Advertising Policy For 2024
Google announced changes to their cryptocurrency advertising policy that takes effect in 2024
New Microsoft Tool Aims To Help You Maximize Ad Earnings
Microsoft launches a new analytics dashboard to help publishers easily track and optimize advertising revenue streams.
39 Emotions Digital Marketers Can Use In Advertising
Unlearn the outdated content marketing matrix and embrace a new emotional palette to take advantage of the recently launched “Google’s Demand Gen Campaigns.”
Microsoft’s AI Ad Plans Revealed Through New App Deal
Microsoft partners with the Baidu keyboard app to bring personalized, AI-powered ads starting in 2024.
Google’s Plan For Ad Targeting Without Third-Party Cookies
Google outlines new privacy-focused ad targeting strategies to replace tracking cookies, leaning on AI and first-party data.
Agile Budgeting: What It Is, Why It’s Impactful, And How To Make It Work For You As A Marketer
As AI advances, digital marketers are rethinking old processes to improve ROI.
Remarketing Vs. Retargeting: Are They The Same Thing?
Don’t get caught up in terminology; focus on their shared strategic goals. Discover the nuances between remarketing and retargeting in paid media advertising.
Microsoft Announces pubCenter For Website Monetization
Website publishers in the United States can now earn money a new way with Microsoft pubCenter solution.