Digital Advertising
Learn the ropes of digital advertising for effective and successful execution.
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Google Display Network to Begin Serving Ads With No Targeting As of January 18
Google recently announced changes to how it will be targeting ads starting on January 18, 2017.
#AskTheAdSenseGuy: How AdSense Affects SEO and the Valuable Inventory Policy Update
In the latest #AskTheAdSenseGuy column, John Brown shares how AdSense affects SEO and sheds light on the Valuable Inventory policy update.
Google Contributor Program to Shut Down in January 2017
Those involved in the Google Contributor program are receiving emails stating the service is shutting down in January 2017.
Google AdSense Ads No Longer Allowed on Fake News Sites
Google is implementing a change to its AdSense publisher policies which will prevent fake news sites from serving ads.
Bing to Launch Native Search Ads in the Beginning of 2017
Bing Ads has plans to roll out a native search advertising platform early next year.
How to Leverage Paid Media for the Entire Customer’s Journey
Learn how to impact all all stages of the customer’s journey with paid media tactics including paid search, paid social, and display advertising.
3 Ways to Take Advantage of Google Maps Ads
There are three updates that are going to make an impact on user/business experience with Google Maps.Here are three ways to leverage these updates.
Google Home Page Ad Reminds People to Register to Vote
With voter registration deadlines looming, Google is reminding people to register to vote in the US general election.
#AskTheAdsenseGuy Google AdSense Policies & Reinstatement
In October’s column Ask The AdSense Guy, John Brown answers your questions related to AdSense policies, getting your account reinstated, and the recent European Union...
Google AdWords Introduces Cross-Device Remarketing
Cross-device remarketing for AdWords can help you target the same ads to the same users as they move between their devices.
Google Removes AdSense Ad Limit Policy: Reasons Behind the Change
Google recently refreshed its AdSense ad limit policy, removing the restriction it once had on the amount of ads publishers can place on one page.
5 Ad Campaigns That Celebrate Diversity – And What We Can Learn From Them
Inclusivity and diversity have become one of the major trends in advertising. Learn from these campaigns that celebrate diversity.
Google’s John Brown on AdSense Install & Content
Google’s John Brown answers our questions on AdSense implementation and ad content.
Why Video Advertising on Mobile is the Next Thing
In the face of a mobile revolution, we need to reconsider where we’re telling stories and how we tell them. Enter, mobile video advertising.
How Fashion Retailers Can Use Digital Marketing
After reading the dismal earnings report from Macy’s and Nordstrom, I decided to conduct a research on fashion retail in brick and mortars. Here’s what...
How to Get People to Click on Your Pop-ups
Consumers say they hate pop-ups, yet sites continue to use them. That’s because, used well, they work. The key to success: Use them wisely.
Google vs. Invalid Traffic on #AskTheAdSenseGuy
In our latest #AskTheAdSenseGuy post, John Brown shares how Google fight against invalid traffic, as well as their take on other qualitative issues.
Mother’s Day Insights for Digital Marketers
How to Make a Million For Mother’s Day: Scientific PPC from Bing Research. Read what the team at Bing Ads uncovered about Mother’s Day searches...
How Native Advertising can Help Increase Your Site’s Revenue
Ad block prompts publishers to rely on native advertising. Here’s how native advertising can help increase your site’s revenue.
#SEJThinkTank Recap: Going Native: How Native Advertising Grew SEJ’s Revenue
On February 3, 2016 SEJ’s Founder Loren Baker joined Brent Csutoras & SEJThinkTank for an hour-long webinar about SEJ’s revenue growth through native advertising.
Google’s Recommendations for Effective Mobile Ads and Handling AdBlockers
Google’s Head of Publisher Policy Communications, John Brown, answers YOUR questions about AdSense. This month: mobile ads and handling ad blockers.
5 Advertising Alternatives That Bypass Ad Blockers
Even as we find more sophisticated ways to advertise, we reach fewer people each year. Ad blockers resulted in $21.8 billion loss of global revenue...
The 5 Traits of Successful Digital Advertisers
The digital advertising industry is always growing and changing. In this post, Dusty Vegas explains the top five traits of successful digital advertisers.
5 Examples of Print Advertising and Digital Marketing Integration Done Right
Let’s take a look at five notable integrated marketing campaigns that gave their advertisers a significant bang for the buck for brand awareness category.
Psychology and #Marketing: What Influences Our Decisions
Psychology can provide the insight you need to better understand what makes your audience click, signup or buy.
How Changing One Word Increased Revenue by $330,000
If there’s one way to grow your business, it’s A/B testing. In this case study, Steven Macdonald explains how a free trial A/B test increased...
2 Digital Advertising Praxes to Convert Your “Nearly There” Prospects
Remarketing and audience targeting are the fundamental digital advertising methods by which you can push prospects towards purchase. A revisit of the basics here.
20 Ways to Write a Killer Call to Action
Does your call to action need a face lift? We’ve compiled a list of 20 different types of calls to action to help bring some...
Google’s VP of Display Advertising Wants a Single Standard for Viewability
What counts as an ad view? Is it when the ad is technically served, or when the ad is actually able to be seen by...
Adobe Announces Solution For Running Marketing Campaigns On Apple Pay and Google Wallet
In light of the rise in mobile payment solutions, a tool is on the way to help marketers get their products in front of the...