Digital Advertising
Learn the ropes of digital advertising for effective and successful execution.
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8 Ways to Sell More Online With Behavioral Psychology
Here are eight ways to leverage psychology to sell more online, with concrete examples you can implement instantly.
Online Advertising To Grow By 15% Over Next Two Years, Driven By Mobile And Display
A report released this week by ZenithOptimedia reveals projections for global ad spend in 2015, with online advertising said to be the fastest growing medium...
How to Enhance Mobile Pages to Increase Phone Leads
Have you ever Googled a business on your mobile device to order a pizza or just ask a question? The “Click to Call” feature on Google...
The Evolution of Digital Media Buying & Omni-Channel Personalization
Who you partner with in business can make or break your future—and LiveRamp has a knack for teaming up with only the best. The latest...
Not for the Faint-Hearted: 11 Daring Ideas for Conversions
You know what happens when something gets mainstay? It gets boring. For consumers, over the years, every new ad seems to be just another ad....
State of the Pay Per Call Industry
The pay per call industry is growing and making waves, but how is it impacting businesses using it? I recently spoke with Daryl Cowell from Matomy at...
Taking a Look at Retargeting in 2014: An Interview with David Karel
Retargeting is one of the most effective cross-channel strategies in 2014, which is probably why it was such a popular topic of conversation at the...
5 Marketing Components for Converting Customers into Fanboys
It’s harder than ever to get consumers to take action, and advertising is to blame. We all know that marketing has moved from traditional advertising...
How To Design For Your Target Market: Interview With Kim Krause Berg
As part of our SEJ interview series, Kim Krause Berg of Internet Marketing Ninjas discusses where businesses are missing the mark when designing for their...
Convergence Of Search And Display Advertising: Interview With Dave Roth At #Pubcon 2013
Sponsored by CopyPress, “Centralize Your Content Performance.” In an interview conducted at Pubcon 2013 in Las Vegas, Dave Roth of Move, Inc. discusses the convergence of search...
Advertising: A Brief History
In the following infographic, Ocean Media presents several key events in history that help define advertising, and lead it to where it is today. Various...
4th of July Food and Fireworks Spending: Interesting Stats
Tomorrow is the 4th of July, Independence Day for the United States of America! I thought it might be good to share some information on...
![How Display Drives Search [Infographic]](https://www.searchenginejournal.com/wp-content/uploads/2012/05/Display-infographic-760x400.gif)
How Display Drives Search [Infographic]
Pretarget’s infographic, Display Drives Search, could be very helpful and education to those that are new to display advertising. The infographic looks at how closely...
An Infographic To Help You with Valentine’s Day Flowers
Happy Valentine’s Day from SEJ! I was looking at all the Valentine’s infographics and found one that I thought could be very helpful for many...
DFP Small Business Maximising your ROI
This post seeks to touch on another free Google platform provided that seeks to reduce your reliance on just Google AdSense or Affiliate banners for...
How to Get Facebook Fans: The Easy Way and The Hard Way
Have you ever found an easy and superior way to do something, then watched in bafflement as people insist on doing it the hard way?...
Google AdSense Rolls Out New Interface
Google AdSense has rolled out a major interface change that they have been testing for a good month or so, which has the new ability...
How a Fortune 1,000 Company Got 88,000 Facebook Fans in 4 Weeks, and Only Paid For Half of Them
Facebook Ads, I Think I Love You My major focus the last three months has been Facebook advertising. I’ve been trying to figure out how...
Affiliate Fraud: Who is at Risk and What are the Solutions?
In the world of affilate marketing, it can be a little overwhelming deciding which software to choose as there are so many options. Affiliate marketing,...
Is Google AdWords Advertising Itself Honestly?
I’ve been working on PPC for my dad’s dental seminars business, and I have to admit that while I like a challenge, the system is...
A Monetization Model Worth Trying: Video CPA
Being in online marketing for a bit more than two years, I am now at that stage when getting traffic and promoting a resource is...
Got Good Credit? Google Wants to Serve You Targeted Ads.
As a website owner myself, I have explored several different contextual ad platforms, and Google has always seemed to be ahead of their competitors in...
Microsoft’s AdSense-Like PubCenter Goes into Public Beta
Microsoft is finally making its PubCenter ad publishing tool available to the public after some months of being under close private beta mode. Public beta...
Advertising Scratchpad
(Scratchpad photo by Leonard Low.) I’m preparing to advertise something I hope will become linkbait, and it’s made me dig into some advertising ideas. Just...
Why Bigger is Better : Google AdSense
Google recently published a video reminding us of how bigger is better. I agree that bigger is better, but not in every case. Google has...
Where is Google Politically with AdSense?
Google has taken a few different stances on politics, which is a little confusing to me. They have come out and clearly stated some political...
Google Buys ZAO Begun, It’s a Contextual Ad Company Folks
Whatever Google’s intention and purpose were for buying Russian contextual ad company called ZAO Begun is, only them knows. But we’re free to speculate, it’s...
Is Contextual Advertising In Your SEM Strategy?
Talking to many companies who are doing their search engine marketing in-house, I’ve noticed they are solely focused on paid search in the search engines....
Feedburner-Google Integration under way, Adsense on RSS to push through
When Google acquired Feedburner last year, one of the changes that were announced was the integration of Adsense ad units into Feedburner members’ RSS feeds....
Yahoo, AT&T Expand Advertising Partnership
Yahoo! Inc. and AT&T Inc. announced Tuesday that they have signed a multi-year deal to share revenue from advertising on mobile phones and personal computers. ...