Digital Advertising
Learn the ropes of digital advertising for effective and successful execution.
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Live Blog: Google Parent Alphabet Reports Q3 Earnings
Stay tuned as we live blog Alphabet’s earnings call starting at 4:30 PM ET
YouTube Announces New AI Tools to Help Advertisers Reach Audiences
YouTube unveils AI ad products to help brands reach and engage relevant audiences.
Google To Disable Third-Party Cookies For 1% Of Chrome Users
Google begins phasing out third-party cookies in Chrome for 1% of users in 2024 before broader removal.
Google Bets On AI-Powered Video Ads To Disrupt Social Media Advertising
Google launches AI-powered Demand Gen ads to divert social media ad dollars from Facebook and Instagram.
How To Optimize App Install Campaigns
These 5 optimizations enable you to take control and get the most out of your Google App Install campaigns.
How To Switch From DSA To PMax To Future-Proof Your Google Paid Ads
Plan ahead of a possible sunset of DSAs and leverage PMax to automatically fun ads for your site. Here’s how you can seamlessly transition.
How To Keep Your Paid Search Campaigns Safe With These Best Practices
Are your competitors stealing your traffic, keywords, and even your brand? Find out if your paid search campaigns are leaving you vulnerable.
Microsoft Q4 Earnings Call: Over One Billion Bing AI Chat Sessions
Learn more about the products and services that helped drive Microsoft revenue growth and its plan for more advances in AI.
Google In Hot Water: Billions At Stake As YouTube Ads Found To Violate Terms Of Service
The Wall Street Journal reports that 80% of YouTube ads violate terms of service, potentially costing Google billions in refunds.
Microsoft Announces Platform Name Changes Amidst Market Acceleration
Microsoft Ads continues its business transformation by making strategic updates to its acquisition platforms, along with integrating AI into its ad platforms.
The Trade Desk Launches New Programmatic AI Platform
The Trade Desk announced its cutting edge AI programmatic platform to their DSP. Advertisers can expect advanced retail data measurement, easier integration and more.
Google Expands ‘Confirming Gross Revenue’ Tool In Ad Platform
Google recently announced the expansion of the Confirming Gross Revenue tool for buyers and publishers in a move towards greater ad transparency.
Google Unveils Digital Marketing Playbook Amidst Privacy Changes
Here’s everything marketers need to know about Google’s updated Digital Marketing Playbook, focused on user privacy updates.
Google Ads Requirements: Update For EEA & UK
Find out if Google’s newest requirement in the EEA and UK affect your existing Consent Management Platform and ad serving eligibility.
Alphabet Q1 2023 Earnings: Slower Search Growth, YouTube Downturn
Alphabet’s Q1 2023 earnings reveal modest growth, restructuring, and Google Cloud profitability amid search and YouTube challenges.
What Advertisers Need To Know About The ‘AMERICA Act’ Bill
Members of Congress aim for big tech companies like Google and Facebook to divest portions of their advertising businesses to protect competition.
How To Keep Your Job Safe From ChatGPT & AI
With AI getting more and more hype, marketers worry and ask: will my job disappear? The short answer is: it won’t.
Automattic Announces Blaze Ad Network Of Millions of WordPress.com & Tumblr Sites
Automattic introduced a new ad network called Blaze which places advertising on free WordPress.com websites and Tumblr. Advertising starts at $5/month.
What Is Paid Media: Types & Examples
Paid media is different from PPC advertising, but relates to a broader advertising scope. Learn the difference with these examples and find what works.
Google Settles Location-Tracking Case For $391.5 Million
Google agrees to pay $391.5 million in a settlement with 40 states over a lawsuit involving the search engine company’s user location tracking.
Google Rolls Out 2 New Ways To Analyze Data In Ads Data Hub
Google is rolling out new ways to analyze data using Ads Data Hub with solutions designed for marketers and third-party measurement partners.
6 Keys Your Business Needs To Win With Your Marketing Agency
Learn 6 ways to have a clear, transparent, and trusting partnership with your agency that drives results.
Google Makes Audio Ads Available To All Advertisers
Google is making audio ads available to all advertisers, giving businesses more ways to reach music and podcast listeners on YouTube.
Click Bots and Fake Traffic Cost Online Advertisers $35 Billion
Studies show click bots and fraudulent traffic are widespread, but Google remains slow to react. This problem is more widespread than marketers might assume.
Picking The Right SEM Operation: Legits Vs. Hacks
Beware of industry hacks and find the best search marketers for your type of business with this list of dos and don’ts.
4 Reasons Click Volume Decreases & What To Do
Can’t explain a sudden dip in click performance? Here are some of the common reasons to help identify the cause.
Google Display & Video 360 Launches New Custom Bidding Options
New custom bidding options in Google Display & Video 360 will allow advertisers to utilize data from GA4 properties, and optimize bids to capture attention.
Google Gives Third-Party Cookies Another Year
Google is delaying the deprecation of third-party cookies in Chrome by another year, with plans to start phasing them out in 2024.
How Do Enterprise & SaaS Marketing Software Solutions Differ?
How do enterprise and SaaS software differ? Check out these main differences to make the best decision for your marketing organization.
What Is Puffery & How It Affects Your Brand Reputation
Let’s take a closer look at puffery in advertising and the hows and whys it can harm your brand.