Digital Advertising
Learn the ropes of digital advertising for effective and successful execution.
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TikTok Debuts TikTok for Business, Signals Larger Move for Ad Dollars
The launch comes amidst expected U.S. revenue of $500m for the year 2020.
How YouTube Can Make Video Builder a More Useful Tool
Discover how businesses can use YouTube Video Builder, what its limitations are, and how Google can make the tool even better.
Google Ads’ Policy Crackdowns Continue
The latest in policy updates from Google include clickbait ad disapprovals and account pauses during violation investigations.
Ads Appearing on Google’s Network Alongside COVID-19 Misinformation
The latest discovery reignites the debate around what responsibility an ad platform has to monitor the publishers in its network.
Google’s Monetization Policies for Publishers & Advertisers
Google’s John Brown explains how the company’s monetization policies are created to meet the needs of publishers and advertisers.
What’s Up With the Rise of Retailer Media Networks?
As advertisers seek to diversify product discovery and boost visibility, retailer media networks have the potential for great returns. Learn more here.
Amazon Ads: Skyrocketing Growth in Q1
Q1 started off with major gains year-over-year for Amazon Ads, with overall 44% growth to $3.9b.
8 Things Advertisers Say They’re Doing During COVID-19
Another economic crisis looms due to COVID-19. Most PPC advertisers and marketers are adapting to survive. Here’s how.
Why & How to Leverage Video Ads in the Wake of COVID-19
Now might be the right time to give video ads a try. Here’s why and how you can leverage them.
Google & Facebook Must Pay Australian Media to Use Their Content
Google and Facebook must now share data and advertising revenue with local media companies in order to display their content.
Quora Revamps Ad Manager Interface
Quora Ads has announced a redesign of their interface, including with a back end code refresh.
Google Waives Ad Serving Fees for News Publishers
For the next 5 months, Google Ads is waiving ad serving fees for news publishers using Google Ad Manager.
Consumers Seeking Uplifting YouTube Content During the COVID-19 Pandemic
Majority consumers are seeking uplifting YouTube content during the COVID-19 pandemic. Here’s what this means for your brand.
Strategies for Amazon’s New Product Targeting on Seller Central
The expanded capability in Seller Central means reaching shoppers who are browsing similar and/or complementary product types and categories.
What’s Happening to Paid Media Performance During COVID-19
Plunging CPMs might look bad on the surface, but practitioners say they’re seeing strong results in some sectors.
The Right Marketing Channel Allows You to Pivot Quickly
Here’s how to choose a marketing channel that increases your visibility in the most cost-efficient and timely manner possible.
Google AdSense Explains Why Grandma Swimsuit on a Mannequin is ‘Sexual Content’
A publisher says he lost Google AdSense earnings because of an image of a mannequin in a one-piece bathing suit.
Spotify’s Self-Serve Ad Studio Exits Beta to 18 Markets Worldwide
Spotify’s Ads Studio product is rolling out of its beta offering to 18 markets worldwide.
5 Ways to Approach Paid Social Messaging Right Now
Here are some things to keep in mind as you shift your paid creative strategy on social.
How the Coronavirus Pandemic Has Impacted the Travel Industry
The travel industry has been badly hit coronavirus pandemic. Here’s how hotels, airlines, and online travel agencies (OTAs) are responding.
Google Ads, Twitter Amend COVID Ad Policies and Resources
Google Ads and Twitter are the latest to address advertising policies surrounding COVID-19 communications.
Native Advertising: An Introduction for PPC Marketers
Discover what native advertising is and why PPC marketers should consider running native ad campaigns.
Yelp Launches Efforts to Help Local Businesses Impacted By COVID-19
Yelp launched a number of efforts aimed at helping local businesses that have been affected by the coronavirus (COVID-19) outbreak.
Why Using Conversions Imported From Analytics to Google Ads Does Not Actually Make Sense
Here’s why importing your conversions from Google Analytics to optimize your Google Ads campaigns doesn’t make sense.
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Why Bing Should Be First in Your Healthcare Search Strategy [DATA]
We compared the paid search performance of seven healthcare-related brands in Bing vs. Google. Here’s what we discovered.
Amazon Sponsored Product Ads Are Rising in Price, New Report Says
Prices for Sponsored Product ads, Amazon’s most popular ad product, are continuing to go up according to a new report.
Sponsored Products with Walmart Media Group: What Sellers & Marketers Need to Know
Let’s walk through what’s up with Walmart and how you can take advantage of the giant retailer’s latest ecommerce offering.
Is a Super Bowl Ad the Equivalent of Lighting Money on Fire?
Here are this year’s best-performing Super Bowl ads and what marketers can learn from them.
How to Use Location Data to Outsmart Competitors & Win Market Share
Discover the benefits of location-based marketing and how you can use location data to win more business.
6 Reasons to Run Responsive Display Ads (& 2 Reasons Not To)
Responsive display ads can play a helpful role in your Google Ads program. Here’s why you should take another look.