Digital Advertising
Learn the ropes of digital advertising for effective and successful execution.
Is a Super Bowl Ad the Equivalent of Lighting Money on Fire?
Here are this year’s best-performing Super Bowl ads and what marketers can learn from them.
How to Use Location Data to Outsmart Competitors & Win Market Share
Discover the benefits of location-based marketing and how you can use location data to win more business.
6 Reasons to Run Responsive Display Ads (& 2 Reasons Not To)
Responsive display ads can play a helpful role in your Google Ads program. Here’s why you should take another look.
Google Partners Program Puts New Requirements on Companies
A new Google Partners program is launching later this year, which may require current partners to make changes.
Paid Social Channels You’re Missing Out On
Looking to expand your paid social strategy? Here are the top social channels you need to consider.
Google is Expanding Shopping Ads to Gmail
Google Ads is notifying advertisers that standard Shopping campaigns will soon be able to reach Gmail users.
Google Chrome Expands Ad Blocking Efforts to Ads Within Videos
Google Chrome’s built-in ad blocker will now block “annoying” and “intrusive” ads that run before and during videos.
All Google Ads Campaigns to Utilize Standard Delivery As of May 2020
Google Ads is making standard delivery the only ad delivery method for all campaigns, including Display, Video, App, & Hotel campaigns.
Paid Media & Privacy: What’s Changing & What It Means for Marketers
Privacy is changing everything for paid media campaigns. Find out why and what marketers should focus on instead.
Auditing & QA: Preventing GDN & YouTube Disasters
Prevent disasters from happening in your GDN and YouTube campaigns with a proper auditing and QA process in place.
11 Amazon Advertising Mistakes to Avoid
Discover 11 simple Amazon advertising mistakes that could be costing you thousands of dollars and simple ways to avoid them.
6 Things to Review in Your Google Display Campaigns
Here are a few ways to make sure your Google Display campaigns are in tip-top shape.
5 Steps to a Successful Brand Bidding Strategy
Follow this 5-step action plan to create your custom paid search branded strategy.
Google Makes YouTube Masthead Ads on TVs Available to All Advertisers
YouTube Masthead ads on TV screens are now widely available for all advertisers to buy on a CPM basis.
5 Ways to Advertise Your CBD Brand Online
Many online advertising channels restrict the promotions of CBD products. Discover how else brands can advertise CBD products online.
YouTube to Display Shopping Ads on the Home Feed and in Search Results
Google is bringing shopping ads to YouTube’s home feed and search results, letting advertisers tap into users’ shopping intent.
Google Rolls Out New Extensions for YouTube Ads
Google is introducing new extensions for YouTube ads, which are similar to the extensions for search ads.
The Rise of Advertising on Ecommerce Marketplaces: 5 Tips to Get Ahead
Here are five tips to help search marketers navigate the rise of advertising on ecommerce marketplaces.
Search, Social & Connected TV: Why Connected TV Is the Next Big Ad Opportunity
Discover what makes Connected TV an effective performance channel and why you should integrate it into your marketing strategy.
Google Brings Virtual Makeup Try-on to YouTube Masthead Ads
Google Ads is launching AR Beauty Try-on, which allows beauty brands to display ads where users can try virtual makeup.
7 Unexpected Tips That Will Make Your Facebook Ads More Effective
Here are seven Facebook advertising tips that will help you take advantage of the new world order of Facebook ads.
Google to Use Machine Learning to Manage Ad Frequency When Cookies Are Missing
Google announced it will soon be using machine learning to manage ad frequency when third-party cookies are missing.
How to Drive More Revenue to Your Search Campaigns with Third-Party Audiences
Here’s how to use third-party audiences on your search campaigns to expand your reach to relevant prospects.
A Guide to Every Automated Google Ad Type
Learn the difference between automated ad types in Google Ads, as well as how to know when to use each one.
Google Accused of Privacy Gaslighting by University Scholars
Two university PhD researchers accused Google of gaslighting about Chrome browser and privacy.
What Search Marketers Should Know About Amazon DSP
Amazon’s Demand Side Platform (DSP) has many advantages for search marketers doing display. Here’s what you need to know.
Why Bidding On Your Brand Name is Important
I may seem counterintuitive but PPC bidding on your own brand name makes sense.
Google Ads Expands Placement Options for App Ads
App ads will appear in more places across Google’s network, as they’re being expanded to the Discover feed and YouTube.
Google Makes YouTube Masthead Ads Available to All Advertisers
Google is now letting all advertisers buy YouTube masthead ads, following a successful beta test in select markets.
Amazon Advertising Guide
Amazon Ads has changed since last year. Here’s an up-to-date guide with everything you need to know.