Digital Advertising
Learn the ropes of digital advertising for effective and successful execution.
Learn the ropes of digital advertising for effective and successful execution.
Discover the benefits of location-based marketing and how you can use location data to win more business.
Responsive display ads can play a helpful role in your Google Ads program. Here’s why you should take another look.
A new Google Partners program is launching later this year, which may require current partners to make changes.
Looking to expand your paid social strategy? Here are the top social channels you need to consider.
Google Ads is notifying advertisers that standard Shopping campaigns will soon be able to reach Gmail users.
Google Chrome’s built-in ad blocker will now block “annoying” and “intrusive” ads that run before and during videos.
Google Ads is making standard delivery the only ad delivery method for all campaigns, including Display, Video, App, & Hotel campaigns.
Privacy is changing everything for paid media campaigns. Find out why and what marketers should focus on instead.
Prevent disasters from happening in your GDN and YouTube campaigns with a proper auditing and QA process in place.
Discover 11 simple Amazon advertising mistakes that could be costing you thousands of dollars and simple ways to avoid them.
Here are a few ways to make sure your Google Display campaigns are in tip-top shape.
Follow this 5-step action plan to create your custom paid search branded strategy.
YouTube Masthead ads on TV screens are now widely available for all advertisers to buy on a CPM basis.
Many online advertising channels restrict the promotions of CBD products. Discover how else brands can advertise CBD products online.
Google is bringing shopping ads to YouTube’s home feed and search results, letting advertisers tap into users’ shopping intent.
Google is introducing new extensions for YouTube ads, which are similar to the extensions for search ads.
Here are five tips to help search marketers navigate the rise of advertising on ecommerce marketplaces.
Discover what makes Connected TV an effective performance channel and why you should integrate it into your marketing strategy.
Google Ads is launching AR Beauty Try-on, which allows beauty brands to display ads where users can try virtual makeup.
Here are seven Facebook advertising tips that will help you take advantage of the new world order of Facebook ads.
Google announced it will soon be using machine learning to manage ad frequency when third-party cookies are missing.
Here’s how to use third-party audiences on your search campaigns to expand your reach to relevant prospects.
Learn the difference between automated ad types in Google Ads, as well as how to know when to use each one.
Two university PhD researchers accused Google of gaslighting about Chrome browser and privacy.
Amazon’s Demand Side Platform (DSP) has many advantages for search marketers doing display. Here’s what you need to know.
I may seem counterintuitive but PPC bidding on your own brand name makes sense.
App ads will appear in more places across Google’s network, as they’re being expanded to the Discover feed and YouTube.
Google is now letting all advertisers buy YouTube masthead ads, following a successful beta test in select markets.
Amazon Ads has changed since last year. Here’s an up-to-date guide with everything you need to know.
A new study shows paid search is still the top digital ad channel as far as advertisers’ budgets are concerned.
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