Digital Advertising
Learn the ropes of digital advertising for effective and successful execution.
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Google Chrome to Expand Ad Blocking Worldwide on July 9th
Google Chrome is expanding ad blocking worldwide on July 9, which will affect sites that repeatedly show disruptive ads.
Google Ad Impressions on Connected TVs Up by Over 80%
Google’s efforts to expand advertising to TV screens led to an 80% increase in impressions in 2018.
Google AdSense Issues User Generated Content Warning
Google AdSense warns publishers to control User Generated Content… or else.
Google Offers a New Way to Pay for Display Ads
Google Ads is now giving advertisers the option to pay for conversions when using display campaigns.
Google to Roll Out New Call-to-Action Extension for Video Ads
Google Ads is sunsetting the YouTube call-to-action overlay in January 2019 and introducing a new CTA extension in its place.
4 Key GDN Settings to Check for Smarter Ad Spend
Keep a close eye on these key settings to keep your Google Display Network ad spend in check.
Amazon Advertising Options Guide: What Marketers Need to Know
This Amazon advertising guide will walk you through four ways to get your products in front of millions of shoppers.
Google to Serve Ads Across Disney Properties Through New Partnership
Google has formed a new partnership with The Walt Disney Company, which allows Google to serve ads across Disney properties.
Google AdSense Policy Change: All New Sites Need to be Verified
Google is making a change to AdSense that will require every new site to go through a verification process.
6 Effective Tips for Writing Facebook Lead Ads That Convert
These six effective strategies can help you set up Facebook Lead Ads that bring in conversions.
AdSense Giving Improved Machine Learning to Publishers
AdSense will give publishers access to machine learning to help increase earnings.
5 Quick Tips to Improve Your Paid Media Multi-Channel Strategy
Do these five simple things to better coordinate your paid media efforts across multiple channels.
5 Strategies for Successful Lookalike Audiences in Facebook Ads
These strategies will help keep your root audiences fresh so your Facebook Ads lookalike models can perform for longer.
Google Introduces Shoppable Image Ads
Google is introducing a new type of ad unit that will allow advertisers to display shoppable images on publisher websites.
How Blockchain Could Change Online Advertising Forever
Blockchain is poised to change what you know about online advertising. Here are three compelling implications of blockchain moving forward.
Google’s New Responsive Display Ads Let Advertisers Upload 15 Images, 5 Headlines, More
Google’s new responsive display ads will become the new default ad type for the Google Display Network.
What Blocking Options Are Available to AdSense Publishers?
Learn more about the various blocking controls available to publishers on AdSense.
Why Advertisers Must Make Brand Safety on Mobile Devices a Top Priority
Here’s why and how advertisers should prioritize brand safety on mobile devices – plus actionable tips to combat ad fraud.
Google AdSense Earnings Fluctuations Not Related to Algorithm Update
Google has confirmed that any fluctuations in AdSense earnings is not related to the recent search algorithm update.
Podcast Revenues Soar
Research shows podcast revenues soaring and going higher. Time to get a slice of this pie?
Here’s How Google Develops AdSense Policies
Find out how Google creates and enforces its AdSense policies and how these policies affect the digital advertising ecosystem.
Podcasts More Popular than Blogs
Data shows that podcasts are more popular than blogs. This is a disruption and an opportunity.
How Microsoft Audience Ads Work
Here’s everything you need to know about how the Microsoft Audience Network and the Microsoft Graph works.
Microsoft Launches New AI-Powered Audience Network
The Microsoft Audience Network lets advertisers reach users across MSN, Outlook.com, the Edge browser, and select partner sites.
Google’s New Ad Type Targets Users Watching YouTube on TVs
Google has introduced a new ad type designed to capitalize on the growing trend of people watching YouTube on TVs.
How to Fight Ad Fraud in Digital Advertising
Here are six ways how advertisers can take action against ad fraud.
Google Settles Lawsuit Alleging it Unfairly Kept AdSense Earnings
Google settles lawsuit claiming it unfairly kept AdSense publisher earnings for itself.
Google Advertisers Can Soon Retarget Searchers With YouTube Ads
Google advertisers will soon be able to reach YouTube viewers who have previously searched for related products and services.
Google Removes 100 Bad Ads Per Second
Over 3.2 billion bad ads were removed in 2017, which is an average of 100 bad ads removed every second.
How to Use Automation to Ensure Brand Safety for Your YouTube Ads
Here’s how smart advertisers can address YouTube brand safety concerns and control ad placement through automation.