Digital Advertising
Learn the ropes of digital advertising for effective and successful execution.
Advertisement
Google Chrome Ad Blocker Guide: Everything You Need to Know
Google now has an ad blocker built into Chrome. Here’s everything you need to know about how it works.
Google Lets Users Mute Repetitive Remarketing Ads
Google has updated its ads settings to let users mute ads they’ve seen too many times.
Google Chrome Begins Blocking Ads on Feb. 15
Is Google’s Chrome Ad Blocker a way to show more of their own ads?
AdX or AdSense: Which Is Better & Will Make You More Money?
What are the differences between AdX and Google AdSense? Find out which platform is right for you.
B2B PPC Tactics: 4 Best Practices to Start Using Today
Learn B2B PPC best practices you can use today, including attribution models, ad types, video and more.
Google AdWords Introduces Ad Unit for In-Store Products
Google has announced plans to introduce local display ads for highlighting in-store products and sales.
What Apple’s Intelligent Tracking Prevention Means for Advertisers
Find out the impact of Apple’s ‘Intelligent Tracking Prevention’ to digital advertisers, and what you can do to adapt.
Why & How to Use Sponsored Posts
Sponsored posts can be a good alternative to display ads. Learn how you can get the most out of them.
Google to Begin Notifying Sites With “Annoying Ads” Issues
As Google preps its Chrome ad blocker, the company says it will soon be notifying with “annoying ads.”
Google Ads Not Allowed on Sites with Pop-Under Pages
Google has updated its AdSense ad policies, no longer permitting the use of such ads on pop-under pages.
How Google AdSense Deals With Misrepresentative Content
What is Google’s misrepresentative content policy and how does it affect you? Google’s John Brown sheds light on this policy.
Do Google’s New AdSense Native Ads Violate Its Own Policies?
Google has introduced a new type of AdSense ad unit called “Native ads,” which may be violating its own policies.
The Future of Automotive PPC Marketing is Dynamic
How automotive marketers are rolling out dynamic remarketing campaigns on search and the Google Display Network for the first time.
Google to Stop Using Information in Gmail to Target Personalized Ads
Later this year, Google will stop using information in Gmail to target personalized ads.
Google is Compressing Its Display Ads So Pages Load Faster
Google has started compressing its display ads by up to 40% in an effort to improve page load times.
Google Introduces Tool for Identifying Annoying Ads on Your Site
Google has introduced a tool for publishers to help them identify how annoying and intrusive their site’s ads are.
Google Can Now Remove AdSense Ads From Single Pages
Google has announced a couple of changes to its Adsense policies which will help ensure greater transparency.
Google Says 300×250 Sized Ad Units Allowed Above the Fold
Google has issued an AdSense policy change which involves the restriction on placing 300×250 sized ads above the fold. Effective immediately, Google has removed this...
Google to Include Built-in Ad Blocker in Chrome Browser
Google, a company which sells digital ads, is working on a feature for Chrome which would block ads by default.
Can Call Tracking Solve the Last-Click Attribution Problem?
Want to better understand your customers and increase conversions? Then call tracking technology is a must-have.
How AMP Affects Publishers & Advertisers
What are Accelerated Mobile Pages and how can AMP benefit you? Google’s John Brown offers an overview and best practices.
![Why Aren’t You Using Remarketing Yet? [PODCAST]](https://www.searchenginejournal.com/wp-content/uploads/2017/04/Banner-760x400.webp)
Why Aren’t You Using Remarketing Yet? [PODCAST]
Sean Dolan of PushFire joins Kelsey Jones to discuss the basics of remarketing, how it can be used in campaigns, what to test, and how...
Google to Give Advertisers More Control Over Where Their Ads Appear
Google has started implementing improvements to its ad policies, ramping up its enforcement of those policies, and providing new controls for advertisers.
Google Loses Major Advertisers After Ads Appear Next to Extremist Content
Google is losing hundreds of millions in advertising dollars after several major US brands pulled their ads when they started appearing next to offensive and...
Surprisingly, Brand Advertising Drives More Conversions Than You Think!
Why are big companies pouring so much money into brand advertising every year? What do they know that we don’t? The ultimate conversion hack is...
![52% Say Majority of Their Business Marketing Activity Is Digital [DATA]](https://www.searchenginejournal.com/wp-content/uploads/2017/03/Depositphotos_64465981_1600x840-760x400.webp)
52% Say Majority of Their Business Marketing Activity Is Digital [DATA]
Thinking of putting more effort into your digital marketing activities? Wondering what area of digital marketing to focus your budget on? We’ve got answers for...
Google Display Ads to Show Location Extensions for Local Businesses
Google has begun automatically appending location extensions to eligible Google Display Network ads.
Google is Dedicated to Stopping Ads from Showing Alongside Controversial Content
Google vows it will do a better job at preventing display ads from appearing against controversial content.
Google Rolls Out Ads to Google Home, Then Promptly Removes Them
Google introduced audio ads to Google Home, which were promptly removed after public outcry.
A Complete Guide to Cross-Channel Remarketing Campaigns
Using retargeting, or remarketing campaigns, to reach targeted audiences with ads when they’re online can improve lead generation efforts. Here is how to use display...