Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
Advertisement
What Does The Norwegian Meta Behavioral Ads Ban Really Mean?
The Norwegian order imposed a three-month ban on personalized and behavioral ad targeting against Meta, starting August 2023.
Performance Max Upgrade Could Boost Advertiser Conversions By 20%
Learn about Google’s new upgrades to Performance Max campaigns for DSA and GDA advertisers to move toward unified campaign strategies.
8 Microsoft Advertising Updates Including Predictive Targeting And Generative AI For RSAs
Microsoft Advertising’s latest updates include AI-enhanced predictive targeting, RSA improvements, and a range of other features designed to optimize ad performance and streamline advertising processes.
Google Clarifies Value-Based Bidding In Week-Long Social Series
Check out the weekly series on value-based bidding that Google Ads Product Liason, Ginny Marvin, provided to marketers last week.
Generative AI Integration SERPs And PPC Advertisers
Adapt your ads for Bing generative SERPs and Google’s chat-based generative Google Search Experience with this detailed guide.
Google Ads: How To Boost Revenue & Optimize For Offline Sales
Unlock the secret to scaling your Google Ads & optimizing offline conversions! Join industry leaders in our on-demand webinar. Access now!
Google Ads Update: New Brand Controls For Search & Performance Max Campaigns
Google Ads launches brand restrictions in Search campaigns and brand exclusions in Performance Max to give advertisers greater control over ad placement.
Google Ads Liason Addresses AI In AMA Session
Ginny Marvin, dedicated Google Ads Liason, answered advertiser questions in a AMA session hosted by the Paid Search Association.
Google Ads Introduces New, Streamlined Design
Take a look inside the redesigned Google Ads platform with streamlined navigation, comprehensive campaign tools, enhanced insights, and additional tools for optimized ad management.
Microsoft Advertising Announces Policy Updates
Microsoft Advertising is tightening policies, adding enforcement details, restricting ads due to laws. New rules target medical, adult, gambling, and alcohol promotions.
Search And Repeat Business: Do You Need To Advertise To The Loyal?
Is it worth spending and advertising to loyal customers? Here are some answers including industry best practices that you can adapt depending on your vertical.
Google In Hot Water: Billions At Stake As YouTube Ads Found To Violate Terms Of Service
The Wall Street Journal reports that 80% of YouTube ads violate terms of service, potentially costing Google billions in refunds.
Microsoft Announces Platform Name Changes Amidst Market Acceleration
Microsoft Ads continues its business transformation by making strategic updates to its acquisition platforms, along with integrating AI into its ad platforms.
Microsoft Unveils Predictive Targeting, AI-Based Advertising Tool
Microsoft unveils Predictive Targeting, an AI-based advertising tool enhancing conversion rates, streamlining targeting, and offering flexible audience strategies.
Google Ads Postpones Data-Driven Attribution Switch To Mid-July
In July, Google is removing outdated Google Ads attribution models, favoring its AI-driven model for optimized, adaptable ad performance.
How To Make A Video Go Viral
In this article, Greg asked video marketing experts to share their thoughts on how to make a video go viral, including best practices and examples.
Meta Expands Reels Ads To Instagram, Tests AI Features
Meta is enhancing Reels with Instagram ads, app promotions, and AI-optimized music to boost engagement and broaden advertiser reach.
The Trade Desk Launches New Programmatic AI Platform
The Trade Desk announced its cutting edge AI programmatic platform to their DSP. Advertisers can expect advanced retail data measurement, easier integration and more.
Google Ordered To Sell Off Part Of Ad-Tech In EU Ruling
A two-year investigation in the EU comes to a close, ordering Google to divest portions of its ad tech business.
Google Ads To Update Trademark Policy Worldwide
Google Ads announced a significant worldwide update to its trademark policy. Read on to see if your brand will be affected.
Google Expands ‘Confirming Gross Revenue’ Tool In Ad Platform
Google recently announced the expansion of the Confirming Gross Revenue tool for buyers and publishers in a move towards greater ad transparency.
Google’s New AI-Powered Ad Campaigns: Demand Gen & Video View
Google announces Demand Gen and Video View, AI-powered ad campaigns to enhance mid-funnel reach and offer business insights.
Google’s Fight Against Ad Policy Violations: An Interview with Alejandro Borgia, Director of Ad Safety
Google’s Director of Ad Safety speaks to increasing efforts to combat ad policy abuses, suspending millions of accounts, and launching the Ads Transparency Center.
![Decoding Ads Policy: Google’s Head of Ads Safety Talks Clicks and Compliance [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2023/06/sejshow-featured-image-1-6483897cde208-sej-760x400.webp)
Decoding Ads Policy: Google’s Head of Ads Safety Talks Clicks and Compliance [Podcast]
Lots of PPC professionals say a lot about PPC and paid search. Sort the myths from the magic in this episode of the SEJ Show.
Microsoft Store Ads Go Global & New Features Revealed
Microsoft Store Ads expands globally, introducing new features to streamline advertising and broaden reach.
Microsoft Advertising Boosts Analytics & Global Reach In June Update
Microsoft Advertising announces Universal Event Tracking Insights, cross-device attribution model, global expansion, and integration with Pinterest.
11 Tips To Get The Best Out Of Performance Max Campaigns
Use 11 tips to optimize your Performance Max campaigns and expect better results while also benefiting from the time savings promised by automated campaign types.
Google Ads Tutorial: Using Automatically Created Assets For Ad Creation
Google’s recent automatically created assets feature takes the copy writing headache away for advertisers. This tutorial breaks down how and when to use it.
Google Unveils Digital Marketing Playbook Amidst Privacy Changes
Here’s everything marketers need to know about Google’s updated Digital Marketing Playbook, focused on user privacy updates.
Microsoft Introduces Insights For Universal Event Tracking Tags
Learn more about new website insights available through Microsoft’s Universal Event Tracking tag to help advertisers understand user engagement from ad campaigns.