Paid Media

Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.

The Trade Desk Launches New Programmatic AI Platform

By Brooke Osmundson

The Trade Desk announced its cutting edge AI programmatic platform to their DSP. Advertisers can expect advanced retail data measurement, easier integration and more.

2 min read
3.2K Reads
Jun 19, 2023

News
PPC

Google Ordered To Sell Off Part Of Ad-Tech In EU Ruling

By Brooke Osmundson

A two-year investigation in the EU comes to a close, ordering Google to divest portions of its ad tech business.

3 min read
3.0K Reads
Jun 19, 2023

News
PPC

Google Ads To Update Trademark Policy Worldwide

By Brooke Osmundson

Google Ads announced a significant worldwide update to its trademark policy. Read on to see if your brand will be affected.

3 min read
4.1K Reads
Jun 14, 2023

Google Expands ‘Confirming Gross Revenue’ Tool In Ad Platform

By Brooke Osmundson

Google recently announced the expansion of the Confirming Gross Revenue tool for buyers and publishers in a move towards greater ad transparency.

3 min read
701 Reads
Jun 14, 2023

News
PPC

Google’s New AI-Powered Ad Campaigns: Demand Gen & Video View

By Matt G. Southern

Google announces Demand Gen and Video View, AI-powered ad campaigns to enhance mid-funnel reach and offer business insights.

3 min read
9.5K Reads
Jun 14, 2023

Google’s Fight Against Ad Policy Violations: An Interview with Alejandro Borgia, Director of Ad Safety

By Matt G. Southern

Google’s Director of Ad Safety speaks to increasing efforts to combat ad policy abuses, suspending millions of accounts, and launching the Ads Transparency Center.

6 min read
1.1K Reads
Jun 9, 2023

Decoding Ads Policy: Google’s Head of Ads Safety Talks Clicks and Compliance [Podcast]

By Amanda Zantal-Wiener

Lots of PPC professionals say a lot about PPC and paid search. Sort the myths from the magic in this episode of the SEJ Show.

2 min read
706 Reads
Jun 9, 2023

News
PPC

Microsoft Store Ads Go Global & New Features Revealed

By Matt G. Southern

Microsoft Store Ads expands globally, introducing new features to streamline advertising and broaden reach.

3 min read
902 Reads
Jun 8, 2023

News
PPC

Microsoft Advertising Boosts Analytics & Global Reach In June Update

By Matt G. Southern

Microsoft Advertising announces Universal Event Tracking Insights, cross-device attribution model, global expansion, and integration with Pinterest.

3 min read
804 Reads
Jun 7, 2023

11 Tips To Get The Best Out Of Performance Max Campaigns

By Frederick Vallaeys

Use 11 tips to optimize your Performance Max campaigns and expect better results while also benefiting from the time savings promised by automated campaign types.

14 min read
24K Reads
Jun 5, 2023

News
PPC

Google Ads Tutorial: Using Automatically Created Assets For Ad Creation

By Brooke Osmundson

Google’s recent automatically created assets feature takes the copy writing headache away for advertisers. This tutorial breaks down how and when to use it.

3 min read
6.3K Reads
May 31, 2023

Google Unveils Digital Marketing Playbook Amidst Privacy Changes

By Brooke Osmundson

Here’s everything marketers need to know about Google’s updated Digital Marketing Playbook, focused on user privacy updates.

5 min read
4.3K Reads
May 31, 2023

Microsoft Introduces Insights For Universal Event Tracking Tags

By Kristi Hines

Learn more about new website insights available through Microsoft’s Universal Event Tracking tag to help advertisers understand user engagement from ad campaigns.

4 min read
2.6K Reads
May 29, 2023

SEO
Webinar

3 Steps To Building A Winning Holistic Search Strategy

By Heather Campbell

A multi-channel, holistic approach to search marketing is a must in today’s digital marketing space. Learn what your approach should look like. Watch now.

4 min read
2.2K Reads
May 26, 2023

Google Marketing Live 2023: New Generative AI Features For Google Ads, Product Studio, And More

By Kristi Hines

Google Marketing Live 2023 showcased generative AI advancements for Google Ads, Performance Max, and Product Studio for advertisers and merchants.

8 min read
17K Reads
May 23, 2023

Conversion Optimization for PPC: Delivering On The Promise From Ad To Landing Page [Podcast]

By Loren Baker

Learn the art and science of turning ad clicks into valuable conversions with PPC expert Navah Hopkins.

6 min read
2.2K Reads
May 19, 2023

Google Ads Requirements: Update For EEA & UK

By Brooke Osmundson

Find out if Google’s newest requirement in the EEA and UK affect your existing Consent Management Platform and ad serving eligibility.

3 min read
3.0K Reads
May 18, 2023

How Much Should PPC Management Cost?

By Navah Hopkins

Not sure if you’re paying your PPC agency correctly? Learn the types of payment models and what to expect in this month’s Ask A PPC.

4 min read
3.9K Reads
May 18, 2023

Meta Announces AI-Powered Tools To Streamline Ad Processes

By Kristi Hines

Explore new AI tools announced by Meta that have the potential to help advertisers boost ad performance and streamline ad processes.

3 min read
8.1K Reads
May 12, 2023

Best Practices For Getting It Right On Reddit

By Sean Johnston

Your Meta or Twitter content simply won’t work for Reddit. Drive respect, appreciation, and loyalty of customers by better understanding how ads on Reddit work.

8 min read
4.8K Reads
May 11, 2023

YouTube NewFront 2023 Showcased Shorts To Reach Gen Z

By Greg Jarboe

Learn more about YouTube’s strategic shift this 2023 and examples of best practices when it comes to long-form content.

14 min read
1.6K Reads
May 11, 2023

Paid, Owned & Earned Media: What Is The Difference?

By Kristopher Jones

Paid, owned, and earned media can all boost your digital presence, but how do you employ and combine them all effectively?

8 min read
6.3K Reads
May 10, 2023

Webinar
PPC

3 Simple Google Ads Tweaks That Immediately Boost Sales

By Heather Campbell

Want to start seeing significant increases in your Google Ads profits? Learn how your specific business can increase profits in this on-demand webinar.