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Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
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3 Steps To Building A Winning Holistic Search Strategy
A multi-channel, holistic approach to search marketing is a must in today’s digital marketing space. Learn what your approach should look like. Watch now.
Google Marketing Live 2023: New Generative AI Features For Google Ads, Product Studio, And More
Google Marketing Live 2023 showcased generative AI advancements for Google Ads, Performance Max, and Product Studio for advertisers and merchants.
![Conversion Optimization for PPC: Delivering On The Promise From Ad To Landing Page [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2023/05/sejshow-featured-image-1-6468131a24990-sej-760x400.webp)
Conversion Optimization for PPC: Delivering On The Promise From Ad To Landing Page [Podcast]
Learn the art and science of turning ad clicks into valuable conversions with PPC expert Navah Hopkins.
Google Ads Requirements: Update For EEA & UK
Find out if Google’s newest requirement in the EEA and UK affect your existing Consent Management Platform and ad serving eligibility.
How Much Should PPC Management Cost?
Not sure if you’re paying your PPC agency correctly? Learn the types of payment models and what to expect in this month’s Ask A PPC.
Meta Announces AI-Powered Tools To Streamline Ad Processes
Explore new AI tools announced by Meta that have the potential to help advertisers boost ad performance and streamline ad processes.
Best Practices For Getting It Right On Reddit
Your Meta or Twitter content simply won’t work for Reddit. Drive respect, appreciation, and loyalty of customers by better understanding how ads on Reddit work.
YouTube NewFront 2023 Showcased Shorts To Reach Gen Z
Learn more about YouTube’s strategic shift this 2023 and examples of best practices when it comes to long-form content.
Paid, Owned & Earned Media: What Is The Difference?
Paid, owned, and earned media can all boost your digital presence, but how do you employ and combine them all effectively?
3 Simple Google Ads Tweaks That Immediately Boost Sales
Want to start seeing significant increases in your Google Ads profits? Learn how your specific business can increase profits in this on-demand webinar.
PPC Automation: When & How To Use It
Save time by knowing when and where to use automation, depending on your budget and conversion data. Here’s all you need to know.
Google Bolsters Advertising On YouTube Shorts
Google is enhancing YouTube Shorts advertising, introducing new features for brand visibility amid platform growth and broader revenue challenges.
Google Cracks Down On Ads For Products With Risk Of Death
Google tightens its advertising policy to restrict ads for products with imminent risk of death or grievous bodily harm.
Alphabet Q1 2023 Earnings: Slower Search Growth, YouTube Downturn
Alphabet’s Q1 2023 earnings reveal modest growth, restructuring, and Google Cloud profitability amid search and YouTube challenges.
Keyword Match Types Still Matter (Phrase & Exact Match Are Not Obsolete)
Do match types still matter? And if they do, which type is the most important one for your business needs?
Google’s Antitrust Showdown: 17 States Involved In DOJ Lawsuit
Find out why nine more states have joined the DOJ’s antitrust lawsuit against Google over anti-competitive practices surrounding its ad technology.
Google Shopping: 5 Ways AI Can Increase Ecommerce Sales & Profit
Discover the dos and don’ts of Google Shopping ads and how to improve your return on ad spend (ROAS) while working smarter than your competition.
Google Ads Tutorial: Setting New Customer Acquisition Goals
This step-by-step tutorial teaches how to successfully set up the new Google Ads customer acquisition goal for new and existing campaigns.
Google Ads Update: Enhanced GA4 Conversion Imports
Google Ads now supports fractional, cross-channel conversion imports, allowing you to improve optimization & maximize returns.
![3 Pillars Of Privacy-Centric Marketing: Steps You Need To Take Now [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2023/04/sejshow-featured-image-1-644087cf2807c-sej-760x400.webp)
3 Pillars Of Privacy-Centric Marketing: Steps You Need To Take Now [Podcast]
How can you get the data and tracking you need while prioritizing consumer privacy? Lucas Long shares the steps you need to take right now.
Google To Advertisers: Upgrade To New Search Ads 360 By 2024
Learn more about the new Search Ads 360 platform and what advertisers need to do before April 2024.
Microsoft & Roku Unite To Enhance The Ad-Buying Experience
Microsoft and Roku join forces, enhancing ad buying and optimizing performance with unique cross-channel data insights.
Google Is Removing 4 Attribution Models For Advertisers
Get ready for major changes in Google Ads and Analytics attribution modeling starting in May 2023.
What Advertisers Need To Know About The ‘AMERICA Act’ Bill
Members of Congress aim for big tech companies like Google and Facebook to divest portions of their advertising businesses to protect competition.
ChatGPT & PPC: 7 Ways SEMs Can Leverage AI Tools
Save time when you discover a slew of new automation opportunities for PPC advertisers in Generative AI. Here’s a step-by-step using GPT to start with.
Microsoft Advertising: Professional Service Ads, Enhanced CPC, And More For Spring
Read more about the latest updates in Microsoft Advertising for Professional Service Ads, enhanced CPC, easier asset management, and more.
Google Ad Grants: A Guide For Nonprofits
Learn about the Google Ads Grants program, how it works, and how you can make the most of the ad opportunities for your nonprofit organization.
Bing Chat To Feature Ads, Shaking Up The Ad-Free Experience
Microsoft to introduce ads in Bing chat, transforming the ad-free platform and offering new opportunities for publishers.
Google Announces The Ads Transparency Center And 2022 Ads Safety Report
Google launched the Ads Transparency Center and released the 2022 Ads Safety Report. Learn more about how advertisers can benefit from both.
Google Ads Update: Cross-Channel Conversion Credit Import
Google Ads is introducing cross-channel conversion credit import, improving analysis of the customer buying journey, and empowering informed marketing decisions.