Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
Google Ads: 4 Strategies To Optimize Stale Evergreen PPC Campaigns
Here are 4 pro strategies to breathe new life into your evergreen PPC campaigns so they’re never stale.
A Comprehensive Guide To Marketing Attribution Models
This guide simplifies everything you need to know about marketing attribution models, including an overview of your options and how to use them.
Google Updates Display & Video 360 Account Level Suspension Policies
Google is introducing a new ad and account policy and suspension page specifically for Display and Video 360 users. Read on to explore the updates.
How To Combine SEO & PPC Keyword Strategies For More Effective ROI
Learn a simple, 3-step marketing method for combining your SEO & PPC keyword data to get better organic & paid results & more effective ROI.
Microsoft Makes 3 Predictions For PPC Trends In The New Year
Microsoft makes three predictions for product categories that will increase ad clicks in the new year and advises how to optimize campaigns accordingly.
What Does Chip-Making Demand Tell Us About Search Demand?
Many industries are seeing a stark drop-off in consumer demand. But how does this correlate to search trends? Read on to find out.
Google Ads Account Managers Shouldn’t Contact Clients Directly
There are a growing number of reports across the web of Google Ads accounts managers threatening to contact clients directly, despite not being allowed to.
How To Bypass Big Brands Bidding Up Your Terms
Find out how to deal with big brands that bid for your most profitable keywords during the holidays and beyond.
How To Build A Winning MarTech Stack In 2023
Learn how to choose the right MarTech stack to help you automate tasks and streamline your workflow for better performance.
6 Social Advertising Tips For Financial Brands
Perfect your social advertising campaigns for a far-reaching and powerful marketing impact.
Microsoft Video Ads Are Now Broadly Available
Video ads on the Microsoft Audience Network are now broadly available to augment existing search and image advertising campaigns.
Tips For Bidding On Holiday Season Trending Keywords
This article is designed to give you some tips and tricks for bidding on holiday season trending keywords.
Google Settles Location-Tracking Case For $391.5 Million
Google agrees to pay $391.5 million in a settlement with 40 states over a lawsuit involving the search engine company’s user location tracking.
Google’s New Ad Insights Feature & 7 Tips For Competitive Ad Research
Here’s how to conduct competitive ad text research directly within Google Ads in 7 easy steps.
Meta Announces Instagram Explore Home Ads Placement Via Marketing API
Meta announced a new way to place ads by using the ‘Instagram Explore home’ ads placement option through the Instagram Marketing API
How To Track Offline Conversions From Your Google Ads
Offline conversion tracking could help improve your PPC efforts. Learn the three ways that you can start incorporating offline conversions in your Google Ads account.
New Netflix Ads Tier Comes With An Unpredictable Price
After receiving consumer pushback from raising its subscription prices, Netflix rolled out its newest tier: Basic with Ads, in November 2022.
Meta Ads Automation: An Advertiser’s Guide
With this detailed guide, automate many important campaign decisions and optimizations like budget, placement and creative with Meta Advantage and Advantage+.
Google Rolls Out Ad Frequency Targeting For YouTube Campaigns
With the rollout of target frequency, Google is giving advertisers more control over the number of times people see their ads on YouTube.
Money-Saving Placement Exclusion Script for Google Ads
Trying to place ads in another language? Automate a shared exclusion list for keywords that use a non-allowed Unicode character set.
Google Announces Sunset Of Similar Audiences
Google announced an impact to audience targeting as a result of ongoing requirements for user privacy. Learn how your Google Ads campaigns may be affected.
How To Get More Out Of Search Terms Reporting In The Age Of Privacy And Automation
Keep up with Google Ads’ recent changes for a healthy digital advertising ecosystem. Reimagine how to analyze and activate campaign data with this guide.
Apple Offers New Ad Placements In App Store
Apple officially announced two new ad placements on the Today tab and product pages. This controversial move comes on the heels of enhanced privacy measures.
![The Future of Programmatic: Transparent & Value Driven [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2022/10/sejshow-featured-image-ep291-63604312010e2-sej-760x400.webp)
The Future of Programmatic: Transparent & Value Driven [Podcast]
Get critical insights on Google’s open bidding, ID services, how AI can play a future role, bidding after cookies, CTV, trends, and more.
Google Rolls Out 2 New Ways To Analyze Data In Ads Data Hub
Google is rolling out new ways to analyze data using Ads Data Hub with solutions designed for marketers and third-party measurement partners.
Microsoft Launches Import Tool For Google Ads Performance Max
Microsoft Advertising is rolling out a solution within its Google Import tool that allows advertisers to duplicate their Google Ads Performance Max campaigns.
How To Use Google Ads Keyword Forecast Tool For Predictive Keyword Research
Learn how to use the Keyword Planner tool so your PPC and SEO efforts can work together.
Google Ads Performance Max New Features & Best Practices
Google is rolling out new features for Performance Max campaigns and sharing best practices to help marketers promote holiday sales more efficiently.
SEM Or Paid Social: Why Use Both?
Discover when it’s best to use one or the other, depending on where your customer is at on the marketing funnel and your goal.
Google’s Bumper Ad Creation Tool Is Broadly Available
Google’s bumper ad tool, which shortens longer videos to six-second bumper ads, is now broadly available. Here’s more information on how to use it.