Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
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Meta Announces Instagram Explore Home Ads Placement Via Marketing API
Meta announced a new way to place ads by using the ‘Instagram Explore home’ ads placement option through the Instagram Marketing API
How To Track Offline Conversions From Your Google Ads
Offline conversion tracking could help improve your PPC efforts. Learn the three ways that you can start incorporating offline conversions in your Google Ads account.
New Netflix Ads Tier Comes With An Unpredictable Price
After receiving consumer pushback from raising its subscription prices, Netflix rolled out its newest tier: Basic with Ads, in November 2022.
Meta Ads Automation: An Advertiser’s Guide
With this detailed guide, automate many important campaign decisions and optimizations like budget, placement and creative with Meta Advantage and Advantage+.
Google Rolls Out Ad Frequency Targeting For YouTube Campaigns
With the rollout of target frequency, Google is giving advertisers more control over the number of times people see their ads on YouTube.
Money-Saving Placement Exclusion Script for Google Ads
Trying to place ads in another language? Automate a shared exclusion list for keywords that use a non-allowed Unicode character set.
Google Announces Sunset Of Similar Audiences
Google announced an impact to audience targeting as a result of ongoing requirements for user privacy. Learn how your Google Ads campaigns may be affected.
How To Get More Out Of Search Terms Reporting In The Age Of Privacy And Automation
Keep up with Google Ads’ recent changes for a healthy digital advertising ecosystem. Reimagine how to analyze and activate campaign data with this guide.
Apple Offers New Ad Placements In App Store
Apple officially announced two new ad placements on the Today tab and product pages. This controversial move comes on the heels of enhanced privacy measures.
![The Future of Programmatic: Transparent & Value Driven [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2022/10/sejshow-featured-image-ep291-63604312010e2-sej-760x400.webp)
The Future of Programmatic: Transparent & Value Driven [Podcast]
Get critical insights on Google’s open bidding, ID services, how AI can play a future role, bidding after cookies, CTV, trends, and more.
Google Rolls Out 2 New Ways To Analyze Data In Ads Data Hub
Google is rolling out new ways to analyze data using Ads Data Hub with solutions designed for marketers and third-party measurement partners.
Microsoft Launches Import Tool For Google Ads Performance Max
Microsoft Advertising is rolling out a solution within its Google Import tool that allows advertisers to duplicate their Google Ads Performance Max campaigns.
How To Use Google Ads Keyword Forecast Tool For Predictive Keyword Research
Learn how to use the Keyword Planner tool so your PPC and SEO efforts can work together.
Google Ads Performance Max New Features & Best Practices
Google is rolling out new features for Performance Max campaigns and sharing best practices to help marketers promote holiday sales more efficiently.
SEM Or Paid Social: Why Use Both?
Discover when it’s best to use one or the other, depending on where your customer is at on the marketing funnel and your goal.
Google’s Bumper Ad Creation Tool Is Broadly Available
Google’s bumper ad tool, which shortens longer videos to six-second bumper ads, is now broadly available. Here’s more information on how to use it.
Google Adds Music Genres As Placement Option For Video Ads
Google is rolling out a new placement option for video ads that allow advertisers to target specific types of music on YouTube.
Scale Your B2B Lead Generation With Discovery Ads
Look beyond search and give Discovery ads a try. Set your Google Ads for lead gen and improve your cost efficiency by a great margin.
Google Lets You Disable Targeted Ads & Keep Personalized Searches
Google’s new My Ad Center lets users disable targeted advertising without giving up helpful features like personalized search results.
Google Ads Rolls Out 5 New Video Ad Templates
To help business boost sales and raise awareness about their brand during the holidays, Google Ads is rolling out new seasonally-themed video ad templates.
Google Updates “Unavailable Video” Policy
Google Ads updated its “unavailable video” advertiser policy, arming marketers with more transparency to solve ad disapprovals faster.
6 Keys Your Business Needs To Win With Your Marketing Agency
Learn 6 ways to have a clear, transparent, and trusting partnership with your agency that drives results.
Google Makes Audio Ads Available To All Advertisers
Google is making audio ads available to all advertisers, giving businesses more ways to reach music and podcast listeners on YouTube.
Google Ads Rolls Out 3 New Reporting Columns
Google is adding three new columns to Google Ads reports that provide easier access to data on conversion goals.
Google Makes Ads More Distinguishable From Organic Results
Google is rolling out updates to search ads that include the removal of the “ad” label and the addition of business names and logos.
Google AdSense First-Party Cookies Now Support Personalization
Google is updating first-party cookie support with ad personalization capabilities. This change will affect ads served through AdSense.
Google Display Ads Get More Personal With New Targeting Technology
Google is rolling out a way to utilize first-party data to deliver personalized ads via Display & Video 360, without third-party cookies.
Conversion Rate Optimization (CRO): How To Get Started
In this piece, we’ll dig deeper into CRO, discuss why you should care about it, and provide some best practices for maximizing your conversion rate.
Creating Hyper-Local PPC Landing Pages At Scale (No Coding Required)
Scale your location landing pages and maximize your output without sinking too much resources into it. Here’s how to do it, step by step.
How To Lower Average Cost Per Click
In this month’s Ask A PPC, readers ask how to reduce out-of-control CPC budgets and make their paid campaigns more effective.