Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
Advertisement
Measuring Marketing Effectiveness: What You Need To Know
Learn where to look to find valuable insights for your strategies, gain clarity, and move in the right direction with your marketing campaigns.
Google Ads Update: Target Users Who Click On In-App Ads
Google Ads is rolling out an update for app marketers designed to increase revenue earned from in-app advertisements.
3 Experiments To Run For Responsive Search Ads Testing
While Google still doesn’t show you which ad showed for a search term, structure your PPC campaigns and try 3 RSA experiments you can run.
Click Bots and Fake Traffic Cost Online Advertisers $35 Billion
Studies show click bots and fraudulent traffic are widespread, but Google remains slow to react. This problem is more widespread than marketers might assume.
B2B PPC Experts Give Their Take On Google Search On Announcements
Google hosted its 3rd annual Search On event on September 28th. The event announced numerous Search updates revolving around these key areas: Visualization Personalization Sustainability...
Twitter Ads Suspended By Top Brands Because Of Child Exploitation
Top brands suspend advertising after ads shown next to solicitations for child porn
Search On 22: Google Debuts 9 New Shopping Features
Google’s latest enhancements to the user shopping experience focuses on visualization, trusted sources, and personalization.
How To Launch Your First Google Ads Remarketing Campaign
Learn the basics of setting up a remarketing campaign, plus advanced tips to get the most out of your marketing dollars.
Boost Organic & Paid Traffic: How To Bring Your SEO & SEM Teams Together
For your organization to work better, you’ll need to combine forces. SEO & SEM teams can make a large impact – together.
Google Streamlines Ad Creation Process
Google is rolling out several updates designed to streamline the process of creating ads with multiple extensions.
New Apple Ads Spot Available To Advertisers In Q4
While over 50% of iOS users opt out of personalized ads, Apple announced its expansion of Apple Search ad inventory in time for Q4 2022.
Getting Started With Reddit Advertising: What You Need To Know
Consider Reddit to get to hard-to-reach audiences and test it as part of your social media strategy with this guide.
Microsoft Ads Unveils New Smart Campaign Features
The newest update to Microsoft Ads Smart Campaigns includes a coveted multi-platform feature, giving them a competitive advantage over Google.
What Is Cost Per Click (CPC)?
Learn the basics of cost per click bidding, why it’s important, and when to use it.
Google Will Reject Ads Leading To Pages With Intrusive Advertising
Google Ads is implementing a policy that requires landing pages to meet the “better ads standards,” as laid out by the Coalition For Better Ads.
Google Ads Enables Custom Conversion Values For Store Visits
Businesses using Google Ads to drive in-store visits now have more control over smart bidding with the ability to set custom conversion value rules.
Picking The Right SEM Operation: Legits Vs. Hacks
Beware of industry hacks and find the best search marketers for your type of business with this list of dos and don’ts.
Google Shopping Ads: How To Set Them Up
From account structure to campaign types, here are the basics of setting up Google Shopping Ads so you can tweak your approach and optimize results.
What Is Remarketing: 8 Types Of Remarketing To Consider
Remarketing continues to be an effective tool for paid media marketers. Discover eight types of remarketing you should be considering for your campaigns.
9 Surefire Tips On How To Write Facebook Ad Copy That Converts
Writing ad copy for Facebook that converts is hard. While there are not easy recipes for success, our 9 surefire tips are sure to help.
4 Reasons Click Volume Decreases & What To Do
Can’t explain a sudden dip in click performance? Here are some of the common reasons to help identify the cause.
Programmatic Advertising For Small Businesses: What, Why, And How?
Programmatic advertising is the use of technology to buy and sell advertising space. Learn how advertising is bought and sold for small businesses.
Google Ads Launches Tool For Upgrading To Performance Max
Google Ads is rolling out a tool that makes it easy for advertisers to self-upgrade eligible Smart Shopping and Local Campaigns to Performance Max.
Why Is My New Campaign/Ad Group Getting No Traffic?
When your new ad campaign is getting zero clicks, don’t give up just yet. See the 5 most common problems and how to fix them.
Google Display & Video 360 Launches New Custom Bidding Options
New custom bidding options in Google Display & Video 360 will allow advertisers to utilize data from GA4 properties, and optimize bids to capture attention.
![Modern PPC Opportunities & Challenges [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2022/08/sejshow-featured-image-ep282-63040f5d487d4-sej-760x400.webp)
Modern PPC Opportunities & Challenges [Podcast]
With the holidays coming, what challenges and opportunities exist in PPC right now? Kirk Williams has a few ideas.
6 Steps To Prioritize Natural & Paid Search In A Holistic Search Strategy
Harness natural and paid search most synergistically with these six steps.
Paid Social Media: A Guide To Social Advertising Success
To achieve success, you need to understand the landscape of social media advertising and where your audience wants to be. Here’s how.
How To Use Paid Search & Social Ads For Promoting Events
Generating awareness and earning participation perfectly aligns with promotion through paid search and social advertising.
How Do Retargeting Ads Work, Anyway?
It’s no longer a question of whether you should use retargeting; it’s how to use it to your maximum advantage.