Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
Google Adds Music Genres As Placement Option For Video Ads
Google is rolling out a new placement option for video ads that allow advertisers to target specific types of music on YouTube.
Scale Your B2B Lead Generation With Discovery Ads
Look beyond search and give Discovery ads a try. Set your Google Ads for lead gen and improve your cost efficiency by a great margin.
Google Lets You Disable Targeted Ads & Keep Personalized Searches
Google’s new My Ad Center lets users disable targeted advertising without giving up helpful features like personalized search results.
Google Ads Rolls Out 5 New Video Ad Templates
To help business boost sales and raise awareness about their brand during the holidays, Google Ads is rolling out new seasonally-themed video ad templates.
Google Updates “Unavailable Video” Policy
Google Ads updated its “unavailable video” advertiser policy, arming marketers with more transparency to solve ad disapprovals faster.
6 Keys Your Business Needs To Win With Your Marketing Agency
Learn 6 ways to have a clear, transparent, and trusting partnership with your agency that drives results.
Google Makes Audio Ads Available To All Advertisers
Google is making audio ads available to all advertisers, giving businesses more ways to reach music and podcast listeners on YouTube.
Google Ads Rolls Out 3 New Reporting Columns
Google is adding three new columns to Google Ads reports that provide easier access to data on conversion goals.
Google Makes Ads More Distinguishable From Organic Results
Google is rolling out updates to search ads that include the removal of the “ad” label and the addition of business names and logos.
Google AdSense First-Party Cookies Now Support Personalization
Google is updating first-party cookie support with ad personalization capabilities. This change will affect ads served through AdSense.
Google Display Ads Get More Personal With New Targeting Technology
Google is rolling out a way to utilize first-party data to deliver personalized ads via Display & Video 360, without third-party cookies.
Conversion Rate Optimization (CRO): How To Get Started
In this piece, we’ll dig deeper into CRO, discuss why you should care about it, and provide some best practices for maximizing your conversion rate.
Creating Hyper-Local PPC Landing Pages At Scale (No Coding Required)
Scale your location landing pages and maximize your output without sinking too much resources into it. Here’s how to do it, step by step.
How To Lower Average Cost Per Click
In this month’s Ask A PPC, readers ask how to reduce out-of-control CPC budgets and make their paid campaigns more effective.
Measuring Marketing Effectiveness: What You Need To Know
Learn where to look to find valuable insights for your strategies, gain clarity, and move in the right direction with your marketing campaigns.
Google Ads Update: Target Users Who Click On In-App Ads
Google Ads is rolling out an update for app marketers designed to increase revenue earned from in-app advertisements.
3 Experiments To Run For Responsive Search Ads Testing
While Google still doesn’t show you which ad showed for a search term, structure your PPC campaigns and try 3 RSA experiments you can run.
Click Bots and Fake Traffic Cost Online Advertisers $35 Billion
Studies show click bots and fraudulent traffic are widespread, but Google remains slow to react. This problem is more widespread than marketers might assume.
B2B PPC Experts Give Their Take On Google Search On Announcements
Google hosted its 3rd annual Search On event on September 28th. The event announced numerous Search updates revolving around these key areas: Visualization Personalization Sustainability...
Twitter Ads Suspended By Top Brands Because Of Child Exploitation
Top brands suspend advertising after ads shown next to solicitations for child porn
Search On 22: Google Debuts 9 New Shopping Features
Google’s latest enhancements to the user shopping experience focuses on visualization, trusted sources, and personalization.
How To Launch Your First Google Ads Remarketing Campaign
Learn the basics of setting up a remarketing campaign, plus advanced tips to get the most out of your marketing dollars.
Boost Organic & Paid Traffic: How To Bring Your SEO & SEM Teams Together
For your organization to work better, you’ll need to combine forces. SEO & SEM teams can make a large impact – together.
Google Streamlines Ad Creation Process
Google is rolling out several updates designed to streamline the process of creating ads with multiple extensions.
New Apple Ads Spot Available To Advertisers In Q4
While over 50% of iOS users opt out of personalized ads, Apple announced its expansion of Apple Search ad inventory in time for Q4 2022.
Getting Started With Reddit Advertising: What You Need To Know
Consider Reddit to get to hard-to-reach audiences and test it as part of your social media strategy with this guide.
Microsoft Ads Unveils New Smart Campaign Features
The newest update to Microsoft Ads Smart Campaigns includes a coveted multi-platform feature, giving them a competitive advantage over Google.
What Is Cost Per Click (CPC)?
Learn the basics of cost per click bidding, why it’s important, and when to use it.
Google Will Reject Ads Leading To Pages With Intrusive Advertising
Google Ads is implementing a policy that requires landing pages to meet the “better ads standards,” as laid out by the Coalition For Better Ads.
Google Ads Enables Custom Conversion Values For Store Visits
Businesses using Google Ads to drive in-store visits now have more control over smart bidding with the ability to set custom conversion value rules.