Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
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Google Ad Customizers: The How & Why
Save time and lower conversion costs with Google Ad Customizers. Here’s how to set them up so you can start personalizing ads without hassle.
Real Estate PPC: Tips For Optimizing Google Ads Campaigns
Check out these PPC strategies, tips, and ad formats specifically aimed at the real estate vertical to enhance your visibility.
Build A Brilliant Google Ads Audience-First Strategy (Even If You Don’t Want To)
Learn how (and why) to create a Google Ads audience-first strategy, and get started with demand generation.
Google Tests More Local Service Ads In SERPs
Google is testing more local service ads per set of search results, with three ads on a page instead of two.
Google Gives Third-Party Cookies Another Year
Google is delaying the deprecation of third-party cookies in Chrome by another year, with plans to start phasing them out in 2024.
How Do Enterprise & SaaS Marketing Software Solutions Differ?
How do enterprise and SaaS software differ? Check out these main differences to make the best decision for your marketing organization.
What Is Puffery & How It Affects Your Brand Reputation
Let’s take a closer look at puffery in advertising and the hows and whys it can harm your brand.
Is Google Losing Steam In The Ad Marketplace?
The recently announced partnership of Netflix and Microsoft is another blowback on Google’s share of the ad marketplace.
Google Makes It Easy To Create Video Ads
Google Ads is launching a handful of new features, including an easy way for businesses to create video ads.
What Are The Creative Requirements For Responsive Display Ads?
Are you eligible to use responsive display ads? From requirements to proper placements, here’s what you need to know in this month’s Ask The PPC.
5 PPC Advertising Lessons From A B2B Growth Marketer
Whether you’re new to PPC or not, agency or in-house, here are 5 insightful lessons you’ll need to adapt as a B2B growth marketer.
Google Ads Creative Studio Now Available To All Advertisers
Google Ads Creative Studio, a tool for creating unique ads at scale, is out of beta and available to all advertisers.
Google Confirms Bug Affecting Ads & Analytics Reporting
Google confirms there’s a bug affecting reporting across Ads and Analytics products. The issue is ongoing with no word on when a fix is coming.
Google Brings Optimization Score To Performance Max Campaigns
Google is rolling out six new features for Performance Max campaigns, including the long-awaited optimization score.
Google Proposes Splitting Ad-Tech Business To Prevent Antitrust Suit
Google proposing splitting advertising divisions into a separate business unit to head off an antitrust lawsuit.
Google Ads Rolls Out Diagnostic Insights
Google Ads is rolling out a new set of data to the Insights page highlighting any issues found during diagnostic checks.
5 Pro Tips To Improve Your B2B LinkedIn Marketing Campaigns
Conduct tests and understand the platform more so you can target professionals easily. Read up on these 5 useful B2B marketing tactics for LinkedIn.
Avoid These Top 6 Remarketing Campaign Mistakes
Remember these six key considerations to avoid common pitfalls when launching your remarketing campaigns.
Two More DSPs Remove Google Open Bidding
Two additional demand-side platforms (DSPs) have removed Google Open Bidding supply for advertisers. What does that mean for advertisers?
A Complete Guide To Mastering B2B Programmatic Advertising
Save more resources by automating media buy and personalizing ad delivery. Read on and reap the benefits of programmatic advertising.
6 SEM Best Practices Growth Marketers Need To Master
Follow the best practices outlined in this article to maximize the reach, impact, and value of your paid search campaigns.
How To Optimize Google Responsive Search Ads (RSAs)
RSA is the default setting for Google Ads. Learn the best way to do testing in this step-by-step guide from Frederick Vallaeys.
Get To Know Ad Rank & Learn 3 Ways To Improve It
Find out everything you need to know about ad rank, why it matters, and how you can improve it without spending more.
The PPC Dilemma: Why Your Agency’s Growth Is Limited & How To Fix It
How do agencies offer high-quality PPC without depriving their most lucrative offerings? Learn how The PPC Dilemma impacts your growth and how to fix it.
TikTok Shopping 101: Everything You Need To Know
While TikTok continues to launch its in-app shopping experience in more countries, prepare yourself with these quick tips to maximize your success on TikTok Shop.
Should I Use Broad Or Phrase Match Negative? Ask The PPC
Confused about using broad or phrase match negative on multiple platforms? PPC expert Navah Hopkins dives into when it’s best to use them.
![How To Win At Retargeting [Ebook]](https://www.searchenginejournal.com/wp-content/uploads/2022/05/retargeting-ebook-featured-no-cta-628644e7246a9-sej-760x400.webp)
How To Win At Retargeting [Ebook]
Learn how to capture the right people, with the right intent, at the right time. Download your free ebook to start learning this process.
Firefox Total Cookie Protection Blocks Creepy Ad Trackers
Firefox Total Cookie Protection blocks all cookies from tracking users across the Internet, while preserving website functionality and a good user experience
6 Perfectly Preventable Ways Facebook Ads Tend To Go Wrong
Are your Facebook Ads campaigns in need of a facelift? Make sure you aren’t holding yourself back with these common mistakes.
Google Expands Verification Requirement For Finance Ads
Google is expanding its verification program for finance ads, which will require advertisers in more countries to prove they’re authorized to promote financial services.