Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
Picking The Right SEM Operation: Legits Vs. Hacks
Beware of industry hacks and find the best search marketers for your type of business with this list of dos and don’ts.
Google Shopping Ads: How To Set Them Up
From account structure to campaign types, here are the basics of setting up Google Shopping Ads so you can tweak your approach and optimize results.
What Is Remarketing: 8 Types Of Remarketing To Consider
Remarketing continues to be an effective tool for paid media marketers. Discover eight types of remarketing you should be considering for your campaigns.
9 Surefire Tips On How To Write Facebook Ad Copy That Converts
Writing ad copy for Facebook that converts is hard. While there are not easy recipes for success, our 9 surefire tips are sure to help.
4 Reasons Click Volume Decreases & What To Do
Can’t explain a sudden dip in click performance? Here are some of the common reasons to help identify the cause.
Programmatic Advertising For Small Businesses: What, Why, And How?
Programmatic advertising is the use of technology to buy and sell advertising space. Learn how advertising is bought and sold for small businesses.
Google Ads Launches Tool For Upgrading To Performance Max
Google Ads is rolling out a tool that makes it easy for advertisers to self-upgrade eligible Smart Shopping and Local Campaigns to Performance Max.
Why Is My New Campaign/Ad Group Getting No Traffic?
When your new ad campaign is getting zero clicks, don’t give up just yet. See the 5 most common problems and how to fix them.
Google Display & Video 360 Launches New Custom Bidding Options
New custom bidding options in Google Display & Video 360 will allow advertisers to utilize data from GA4 properties, and optimize bids to capture attention.
![Modern PPC Opportunities & Challenges [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2022/08/sejshow-featured-image-ep282-63040f5d487d4-sej-760x400.webp)
Modern PPC Opportunities & Challenges [Podcast]
With the holidays coming, what challenges and opportunities exist in PPC right now? Kirk Williams has a few ideas.
6 Steps To Prioritize Natural & Paid Search In A Holistic Search Strategy
Harness natural and paid search most synergistically with these six steps.
Paid Social Media: A Guide To Social Advertising Success
To achieve success, you need to understand the landscape of social media advertising and where your audience wants to be. Here’s how.
How To Use Paid Search & Social Ads For Promoting Events
Generating awareness and earning participation perfectly aligns with promotion through paid search and social advertising.
How Do Retargeting Ads Work, Anyway?
It’s no longer a question of whether you should use retargeting; it’s how to use it to your maximum advantage.
Google Ad Customizers: The How & Why
Save time and lower conversion costs with Google Ad Customizers. Here’s how to set them up so you can start personalizing ads without hassle.
Real Estate PPC: Tips For Optimizing Google Ads Campaigns
Check out these PPC strategies, tips, and ad formats specifically aimed at the real estate vertical to enhance your visibility.
Build A Brilliant Google Ads Audience-First Strategy (Even If You Don’t Want To)
Learn how (and why) to create a Google Ads audience-first strategy, and get started with demand generation.
Google Tests More Local Service Ads In SERPs
Google is testing more local service ads per set of search results, with three ads on a page instead of two.
Google Gives Third-Party Cookies Another Year
Google is delaying the deprecation of third-party cookies in Chrome by another year, with plans to start phasing them out in 2024.
How Do Enterprise & SaaS Marketing Software Solutions Differ?
How do enterprise and SaaS software differ? Check out these main differences to make the best decision for your marketing organization.
What Is Puffery & How It Affects Your Brand Reputation
Let’s take a closer look at puffery in advertising and the hows and whys it can harm your brand.
Is Google Losing Steam In The Ad Marketplace?
The recently announced partnership of Netflix and Microsoft is another blowback on Google’s share of the ad marketplace.
Google Makes It Easy To Create Video Ads
Google Ads is launching a handful of new features, including an easy way for businesses to create video ads.
What Are The Creative Requirements For Responsive Display Ads?
Are you eligible to use responsive display ads? From requirements to proper placements, here’s what you need to know in this month’s Ask The PPC.
5 PPC Advertising Lessons From A B2B Growth Marketer
Whether you’re new to PPC or not, agency or in-house, here are 5 insightful lessons you’ll need to adapt as a B2B growth marketer.
Google Ads Creative Studio Now Available To All Advertisers
Google Ads Creative Studio, a tool for creating unique ads at scale, is out of beta and available to all advertisers.
Google Confirms Bug Affecting Ads & Analytics Reporting
Google confirms there’s a bug affecting reporting across Ads and Analytics products. The issue is ongoing with no word on when a fix is coming.
Google Brings Optimization Score To Performance Max Campaigns
Google is rolling out six new features for Performance Max campaigns, including the long-awaited optimization score.
Google Proposes Splitting Ad-Tech Business To Prevent Antitrust Suit
Google proposing splitting advertising divisions into a separate business unit to head off an antitrust lawsuit.
Google Ads Rolls Out Diagnostic Insights
Google Ads is rolling out a new set of data to the Insights page highlighting any issues found during diagnostic checks.