Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
5 Pro Tips To Improve Your B2B LinkedIn Marketing Campaigns
Conduct tests and understand the platform more so you can target professionals easily. Read up on these 5 useful B2B marketing tactics for LinkedIn.
Avoid These Top 6 Remarketing Campaign Mistakes
Remember these six key considerations to avoid common pitfalls when launching your remarketing campaigns.
Two More DSPs Remove Google Open Bidding
Two additional demand-side platforms (DSPs) have removed Google Open Bidding supply for advertisers. What does that mean for advertisers?
A Complete Guide To Mastering B2B Programmatic Advertising
Save more resources by automating media buy and personalizing ad delivery. Read on and reap the benefits of programmatic advertising.
6 SEM Best Practices Growth Marketers Need To Master
Follow the best practices outlined in this article to maximize the reach, impact, and value of your paid search campaigns.
How To Optimize Google Responsive Search Ads (RSAs)
RSA is the default setting for Google Ads. Learn the best way to do testing in this step-by-step guide from Frederick Vallaeys.
Get To Know Ad Rank & Learn 3 Ways To Improve It
Find out everything you need to know about ad rank, why it matters, and how you can improve it without spending more.
The PPC Dilemma: Why Your Agency’s Growth Is Limited & How To Fix It
How do agencies offer high-quality PPC without depriving their most lucrative offerings? Learn how The PPC Dilemma impacts your growth and how to fix it.
TikTok Shopping 101: Everything You Need To Know
While TikTok continues to launch its in-app shopping experience in more countries, prepare yourself with these quick tips to maximize your success on TikTok Shop.
Should I Use Broad Or Phrase Match Negative? Ask The PPC
Confused about using broad or phrase match negative on multiple platforms? PPC expert Navah Hopkins dives into when it’s best to use them.
![How To Win At Retargeting [Ebook]](https://www.searchenginejournal.com/wp-content/uploads/2022/05/retargeting-ebook-featured-no-cta-628644e7246a9-sej-760x400.webp)
How To Win At Retargeting [Ebook]
Learn how to capture the right people, with the right intent, at the right time. Download your free ebook to start learning this process.
Firefox Total Cookie Protection Blocks Creepy Ad Trackers
Firefox Total Cookie Protection blocks all cookies from tracking users across the Internet, while preserving website functionality and a good user experience
6 Perfectly Preventable Ways Facebook Ads Tend To Go Wrong
Are your Facebook Ads campaigns in need of a facelift? Make sure you aren’t holding yourself back with these common mistakes.
Google Expands Verification Requirement For Finance Ads
Google is expanding its verification program for finance ads, which will require advertisers in more countries to prove they’re authorized to promote financial services.
How To Build A Facebook Ads Dashboard In Google Data Studio
Looking for more robust Facebook Ads reporting? Learn how to build a Google Data Studio dashboard with this step-by-step process.
Declining Support Of Tech Regulation – How Does This Impact PPC?
With an increasing number of Americans in favor of less tech regulation, it’s vital to understand how this can impact your future PPC efforts.
Improve SEM Performance With Your Own Unique KPIs
Don’t hold everything to the same measurement standard. Combine different performance levels must combine together to funnel into a single performance KPI. Here’s how.
4 Impactful PPC Ad Extensions You Need To Try Out
Are you making the best possible use of Google Ad extensions? Here are 4 you need to check out.
Facebook Ad Tips For Your Shopify Store’s Paid Social Strategy
Reach a targeted and primed audience ready to purchase. In this guide, we break down how Shopify stores can take advantage of Facebook Ads.
Reminder: Google Ending Expanded Text Ads This Month
Reminder that on June 30, Google will no longer allow creation and editing of expanded text ads. Here’s what you can do to prepare.
Google Debuts Upgrades To Its Enterprise 360 Suite Tools
Read about Google’s three-tiered plan for enterprise marketers in DV360 and Campaign Manager 360, including new ad formats and privacy-safe signals.
![How To Dominate Google Merchant Center [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2022/05/sejshow-featured-image-ep274-6293c1b84c201-sej-760x400.webp)
How To Dominate Google Merchant Center [Podcast]
Boost sales and traffic with Google Merchant Center? Yes, please! Duane Brown shares actionable tips and insights in this episode of the SEJ Show.
![Microsoft Ads: Reach Success With The Future Of Ad Exchanges [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2022/05/sejshow-featured-image-ep273-6291351bb10ed-sej-760x400.webp)
Microsoft Ads: Reach Success With The Future Of Ad Exchanges [Podcast]
New buyer personas emerging? Get more from your paid advertising and the Microsoft Advertising ecosystem on this episode of the SEJ Show Podcast.
Google Execs Share Vision & Strategy For Google Ads
Hear Google’s executive team share their vision and strategy for the future growth of Google Ads and how you can stay ahead of the curve.
The Future of PPC: 4 Clues From Google That Tell Us Everything
Like a trail of breadcrumbs, Google has left us many clues as to where PPC is headed next. Here’s what we know so far.
16 Announcements From Google Marketing Live 2022
Google Marketing Live kicked off today with a keynote address, which included the announcement of 16 changes and additions to Google Ads.
A Guide To LinkedIn Single Image Ad Retargeting
Check out how LinkedIn’s single image ad retargeting feature enables you to capitalize on engagement-based audiences.
Google Unveils New Ads Manager Tools For Video Ads
Start streamlining your programmatic and video ad performance with new automated tools available in Google Ad Manager.
10 Remarketing Tools For Reengaging & Winning The Conversion
Check out 10 remarketing tools that can help get you in front of a warmer audience and seal the deal.
Metaverse Primer For Marketers: How We Got Here & Where We Go Next
Ecommerce marketers should pay rapt attention to the evolution and progression of the Metaverse. Here’s what you need to know with examples from various brands.