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Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
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Google Lets Users Limit Ads About Dating And Weight Loss
In another move towards user privacy, Google has added weight loss, dating, pregnancy and parenting to its sensitive categories on YouTube.
Google Ads Launches New Performance Max Features
As the migration to Performance Max campaigns begin, Google announces new features available for this campaign type.
4 Smart Tactics For Advanced Google Ads Audience Targeting
Learn four advanced audience targeting tactics that will allow you to refine your PPC targeting to leverage budget and maximize return on ad spend.
Here’s Your B2B Multichannel Full-Funnel Strategy In 5 Simple Steps
It can be challenging to attract research-based, info-laden, and regulation-driven buyers. Discover how to conduct full-funnel marketing for B2B with a multichannel strategy.
Google Ads Implements 3-Strike Policy Rule
Google Ads has updated its violation policies for accounts. A new three-strike rule is being implemented in June 2022.
7 Things You Need To Know About The Digital Services Act (DSA)
What does the EU Digital Services Act do, who is impacted, and what can you do to prepare? Get a full DSA overview here.
Google Feels Earnings Impact From Russian War on Ukraine
Alphabet, the parent company of Google, explained how Russia’s war on Ukraine has impacted revenues, both directly and indirectly during 2022 Q1 earnings call
How To Automate Google Ads – No Coding Required
Here are three different areas where you can embrace automation and use it in your favor for Google Ads – with no coding skills required!
Getting Started With Google Shopping’s Free Product Listings
Gain valuable insights into Google Shopping Free Product Listings and the different ways retailers are using them to boost their product sales.
![The Importance Of First Party Data Activation [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2022/04/sejshow-featured-image-ep268-6261980c6c568-sej-760x400.webp)
The Importance Of First Party Data Activation [Podcast]
How does the loss of third-party cookies affect marketing & sales? What about Shopify merchants? How can we get more first-party data?
Manager Account-Level Reporting Now Available In Google Ads
The addition of manager account-level (MCC) dashboard reporting in Google Ads is a welcome change for advertisers. Learn how to use dashboards to your benefit.
There’s A New Way To Create Custom Columns In Google Ads
Learn how to use use the latest updates to Google Ads custom columns to monitor the metrics that matter most for your company.
TikTok Ads For Beginners: A Complete Guide & Steps To Success
Check out these TikTok ad basics, best practices, and tips for success including step-by-step guidance on setting up your first campaign.
5 PPC Certification Course Options For Digital Marketers
Become more competitive in online advertising and establish your expertise in PPC. Here are 5 top PPC courses you can use to expand your skills.
YouTube Adds New Connected TV Capabilities
Google made improvements to its YouTube Connected TV capabilities. These updates allow advertisers to have more confidence in their CTV strategy.
Google Offers 3 Strategies for Adjusting to Privacy First Marketing
Google explains how to drive conversions when privacy regulations deprive marketers of today’s tracking data
AdSense Pausing Monetization On Some Ukraine Related Topics
Google sent a reminder to publishers that expands on current policy related to showing ads on content about the war on Ukraine
How Do Tracking Pixels Affect Site Speed? Ask The PPC
Learn more about the impact Meta’s tracking pixel has on site speed and what you can do about it, with PPC pro Navah Hopkins.
Amazon Raises Affiliate Commission Rates
Amazon announces a limited time increase in commission rates. How does it compare to pre-Covid commission percentages?
Facebook Ads For Beginners: FAQs, How To Set Up & Time-Saving Tips
New to Facebook Ads? Cut your learning curve and improve ROI with 6 steps to get you started and tips to help you succeed.
Google Search Partners: 5 Misconceptions & How It Really Works
Should you be using the Google Search Partner network? Let’s look at some of the ways it helps advertisers gain visibility and control.
Google Ads Experiencing Latency Issues
Google Ads’ recent latency and disruption issue has been ongoing since April 1. Learn why it matters and what you can do in the meantime.
Google Discovery Ads Dos and Don’ts For More Successful Campaigns
How can you make the most of the advertising opportunities that Google Discovery Ads offer? Learn how they work, dos and don’ts, and more.
5 Reasons To Learn To Code Google Ads Scripts Now
Learning to automate Google Ads will put you ahead of the curve and serve you well in your digital marketing career. Here’s how.
Do Manual Adjustments Still Make Sense With Automated Bidding?
Automated bidding doesn’t always mean better. Learn when to apply manual adjustments in this month’s Ask The PPC with Navah Hopkins.
Performance Max Now Supported In Google Ads Editor v2.0
The new Google Ads Editor v2.0 is officially out. Create Performance Max campaigns, view asset performance and more with this new update.
![Are Brand Keywords Valuable For Every Audience? [Case Study]](https://www.searchenginejournal.com/wp-content/uploads/2022/03/brand-search-622f3cd66ef3d-sej-760x400.webp)
Are Brand Keywords Valuable For Every Audience? [Case Study]
Being present on brand terms remains incredibly important. Here’s what you can do with brand search to cater to different audiences in a cost-effective manner.
![Ask A PPC Live 2022 With Navah Hopkins [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2022/03/sejshow-featured-image-ep265-sponsored-6230f872c019a-sej-760x400.webp)
Ask A PPC Live 2022 With Navah Hopkins [Podcast]
Our industry is constantly evolving. PPC is no exception. To provide answers to your questions about PPC best practices and strategies, we asked our expert.
Google Expands Trusted Store Badge To Free Shopping Listings
The coveted Google Trusted Store badge is now available on free product listings. Learn how to earn the badge and its benefits.
Reminder: Support For Google Expanded Text Ads Ends On June 30
A reminder to all Google Ads advertisers — there’s three months left to utilize expanded text ads before they go away.