Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
Google Ads Makes Automation Easier With Scripts Updates
Google Ads has announced a number of scripts improvements in what it’s calling a “new Google Ads script experience.”
![7 Ad Copy Tests To Boost PPC Performance [With Examples]](https://www.searchenginejournal.com/wp-content/uploads/2022/01/ad-copy-tests-62398a4d7d97d-sej-760x400.webp)
7 Ad Copy Tests To Boost PPC Performance [With Examples]
Is your PPC copy getting tired? Check out these 7 ad copy tests and learn what’s actually working right now.
What’s A Good Cost Per Acquisition (CPA)? Ask The PPC
It’s not always straightforward to set KPIs for your paid ad campaigns. Here’s what you can do, according to Navah Hopkins in this month’s column.
Success In The PPC Automation Age: A Paid Search Marketing Roadmap
What do you need to know to be a successful PPC marketer in the age of automation?
Here’s What We Learned From TikTok, Meta, Snap & Twitter At IAB NewFronts
Snap, Twitter, Meta, and TikTok all shared interesting updates from the IAB NewFronts digital content showcase. Here’s what you may have missed.
Google Shares Sneak Peek At New Advertising Features
Google shares a preview of new advertising features it will be announcing at Google Marketing Live on May 24.
Meta Expands Ad Formats And Tools For Small Businesses
Meta is enhancing its suite of tools for small businesses. The new tools are designed to help with lead generation and customer acquisition.
Performance Max Campaigns Driving Growth In Google Ads Revenue
Performance Max campaigns were one of the highlights during Google’s Q1 earnings call where the company reported strong growth in ad revenue.
9 Creative Ways To Use Google’s Keyword Planner Tool
Take advantage of Google Keywords Planner despite its limited functionality. Here are 9 ideas to help you maximize its insights for SEO.
Tips For Top-Performing Brand Awareness Campaigns On Facebook Ads
Maximize your brand awareness campaign ROI with these proven tips for setting up and running more effective Facebook Ads.
Top Creator Economy & Video Ads Insights From IAB NewFronts
Whether you’re a media buyer, ad executive, or creative, discover what’s happening in the industry with these highlights from the 2022 IAB NewFronts event.
Performance Max: 7 PPC Community & Google Team Insights
Performance Max campaigns let advertisers promote their products & services across all of Google’s advertising channels. Here’s what you need to know.
How To Harness First-Party Data & Win In A Cookieless Future
Get tips on how you can better connect with prospects and customers by leveraging the power of first-party data.
How To Unlock Better Google Data Studio Segments Using “CASE”
The digital marketer’s guide to Google Data Studio CASE statements, including syntax and examples for better visualizations to power Google Ads campaigns.
Google Lets Users Limit Ads About Dating And Weight Loss
In another move towards user privacy, Google has added weight loss, dating, pregnancy and parenting to its sensitive categories on YouTube.
Google Ads Launches New Performance Max Features
As the migration to Performance Max campaigns begin, Google announces new features available for this campaign type.
4 Smart Tactics For Advanced Google Ads Audience Targeting
Learn four advanced audience targeting tactics that will allow you to refine your PPC targeting to leverage budget and maximize return on ad spend.
Here’s Your B2B Multichannel Full-Funnel Strategy In 5 Simple Steps
It can be challenging to attract research-based, info-laden, and regulation-driven buyers. Discover how to conduct full-funnel marketing for B2B with a multichannel strategy.
Google Ads Implements 3-Strike Policy Rule
Google Ads has updated its violation policies for accounts. A new three-strike rule is being implemented in June 2022.
7 Things You Need To Know About The Digital Services Act (DSA)
What does the EU Digital Services Act do, who is impacted, and what can you do to prepare? Get a full DSA overview here.
Google Feels Earnings Impact From Russian War on Ukraine
Alphabet, the parent company of Google, explained how Russia’s war on Ukraine has impacted revenues, both directly and indirectly during 2022 Q1 earnings call
How To Automate Google Ads – No Coding Required
Here are three different areas where you can embrace automation and use it in your favor for Google Ads – with no coding skills required!
Getting Started With Google Shopping’s Free Product Listings
Gain valuable insights into Google Shopping Free Product Listings and the different ways retailers are using them to boost their product sales.
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The Importance Of First Party Data Activation [Podcast]
How does the loss of third-party cookies affect marketing & sales? What about Shopify merchants? How can we get more first-party data?
Manager Account-Level Reporting Now Available In Google Ads
The addition of manager account-level (MCC) dashboard reporting in Google Ads is a welcome change for advertisers. Learn how to use dashboards to your benefit.
There’s A New Way To Create Custom Columns In Google Ads
Learn how to use use the latest updates to Google Ads custom columns to monitor the metrics that matter most for your company.
TikTok Ads For Beginners: A Complete Guide & Steps To Success
Check out these TikTok ad basics, best practices, and tips for success including step-by-step guidance on setting up your first campaign.
5 PPC Certification Course Options For Digital Marketers
Become more competitive in online advertising and establish your expertise in PPC. Here are 5 top PPC courses you can use to expand your skills.
YouTube Adds New Connected TV Capabilities
Google made improvements to its YouTube Connected TV capabilities. These updates allow advertisers to have more confidence in their CTV strategy.
Google Offers 3 Strategies for Adjusting to Privacy First Marketing
Google explains how to drive conversions when privacy regulations deprive marketers of today’s tracking data