Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
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6 Tips For Supercharging Google Display Network Performance
From reaching a brand-new audience to retargeting existing customers, the Display Network is a goldmine of opportunity – when used the right way.
Hotel Booking Links Now Available In Google Search & Maps
Google has added new visibility to its free hotel booking links feature. Take advantage of these free links on Search and Google Maps.
Facebook Ads: Who’s Best At Earning The Click & How It’s Done
See how top advertisers are combining creativity with data insights to earn more clicks on their Facebook Ads.
How To Make Paid Search Work For B2B Marketing
If you’ve struggled getting PPC to work for B2B, explore some tips to ensure that your ads are reaching the right people and qualifying users.
New Related Search Feature For AdSense Is Introduced
The new Related Search for Content feature is now available for AdSense customers. Learn about the benefits, requirements and how to get started.
New Integration For GA4 And Search Ads 360
The newly announced integration of Google Analytics 4 and Search Ads 360 provides valuable insights and data sharing between the two platforms.
Google Introduces New Vehicle Ads Format
Showcase your auto inventory to local buyers with the new vehicle ad format in Google Ads. Vehicle ads are available to dealerships in the US.
Google Ads Has A New Way To Measure Offline Leads
Lead gen measurement gets easier for marketers with Google’s introduction of enhanced conversions for leads. See how they work and benefits of using them.
Google Ads Updates Destination Requirements Policy
Google Ads is updating some of its Destination requirements disapproval policies for advertisers. These updates will roll out in March 2022.
5 Creative Ways To Use The Facebook Ad Library To Your Advantage
While some advertisers view it as a threat, marketers should see the Facebook Ad Library as an opportunity. Here’s how to maximize this free resource.
Google Rolls Out Short Titles For Product Ads
Google Merchant Center introduced a new attribute called the short title. Learn how this differs from the title attribute and when to use it.
Why Client Trust Is Essential In Paid Media & How To Build It
While analytical understanding is paramount in paid media and creativity non-negotiable, earning advertisers’ confidence will help you weather the inevitable storms of performance challenges.
How Impression-Based KPIs Drive Campaign Performance
Impressions to the right audience has value. Here are multiple indicators you can use to help you determine whether the channel or tactic is effective.
Facebook Ads: When Is Paying For Engagement Worth It?
With organic reach abysmally low, how can you get new eyes on your social content? Check out these tips for paid engagement with Facebook Ads.
Microsoft Ads Launches Dynamic Descriptions For Dynamic Search Ads
Microsoft Ads launched a unique feature to their platform. This feature is not available in Google Ads, giving Microsoft a leg up on the competition.
10 Top Advertising Campaigns & Why They Work
What makes an ad effective? Check out some of the top advertising campaigns from this past year and discover why they worked.
Free Google Ads Script To Dynamically Change Target ROAS
Automate one of your most time-consuming tasks even while using smart bidding with this free Google Ads script to change your tROAS.
Paid Search In A Cookieless World: Are You Ready?
The move to a privacy-first world has significant implications for the entire digital ecosystem. Find out how to come out on top.
Google Ads Announces Top 3 Priorities for 2022
Google Ads sheds light on their top three priorities for 2022: automation, measurement, and privacy. Learn how they’re tackling these topics.
Google Highlights Performance Max Campaigns In Weekly PPC Chat
The weekly PPC Chat hosted on Twitter focused on the new campaign type Performance Max. Advertisers discussed the pros, cons, and wishes for them.
PPC Management – All In One Place. The First Turnkey White-Label PPC Platform
No other white-label PPC solution provides its users with a platform that governs every nuance of the outsourcing process.
Google Ads Makes Changes To Automated Extensions
Google announced new improvements on ad extensions to advertisers geared towards easier management. Updates are coming to sitelink, callout, and structured snippet extensions.
How Can I Build On SEO Knowledge To Be Better In PPC?
SEO and PPC go hand-in-hand. Prevent friction between teams, questions about attribution, and self-sabotaging strategies with Navah Hopkins’ advice in response to a reader’s question.
Google Search Ads 360 Updated: Here’s What’s New
Google Ads rolled out a new design and features to its Search Ads 360 platform, allowing advertisers to maximize productivity and scale.
Advertising Around The Super Bowl: Q&A With A Marketing Strategist
With Super Bowl 2022 just days away, SEO experts, content marketers, social media marketers, and digital advertisers can learn some important lessons from these brands.
![The Third-Party Cookie Ban: Unlocking The Secrets Of First-Party Data [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2022/01/sejshow-featured-image-ep258-sponsored-61e17813576c2-sej-760x400.webp)
The Third-Party Cookie Ban: Unlocking The Secrets Of First-Party Data [Podcast]
Learn proven steps on how to collect first-party cookies by connecting with your audience, maintaining marketing campaigns, & nurturing them.
7 Ways To Segment Your Audience For Successful Retargeting
Boost engagement and conversions with these creative tips and tactics for retargeting audience segmentation.
The Complete Beginner’s Guide To YouTube Video Advertising
YouTube is the largest video platform. Get your account up and running YouTube ads through the Google Ads platform.
Google Ads Introduces New Recommendations For Discovery Campaigns
Google Ads introduces a new set of recommendations for Discovery and Video campaigns. Learn how these recommendations will affect your account’s Optimization Score.
How To Appraise & Optimize Any Landing Page By Campaign Performance
Not sure what to do about low-performing landing pages? Here are two simple campaign metrics that can help you categorize and improve any landing page.