Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
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Why Connected TV Ads Are A Power Play For A Successful Ad Strategy
Reach engaged audiences on streaming platforms with precise targeting, maximizing your ad campaign’s performance.
Google Just Completely Rebuilt Its Shopping Experience
Google launches AI-powered Shopping in the United States, revolutionizing online retail with personalized experiences, dynamic filters, and virtual try-ons for smarter, faster shopping.
Ask A PPC: Should I Pause My Expanded Text Ads
Is it time to pause your expanded text ads? Find out the latest data and considerations for optimizing your ad campaign.
Google: 5 Ways DOJ Proposals Harm Business and Consumers
Google responds to DOJ antitrust proposals, listing five ways they’re harmful to consumers and businesses
Meta Announces New Video & AI Features At Advertising Week
Meta announces a new video tab, AI-powered ad tools, and creator partnership features.
Google Launches Video Generation In Product Studio
Advertisers can now generate AI-powered videos from product images in Product Studio within Google Merchant Center, saving you time and resources in asset creation.
PPC Trends Coming In 2025 According To 7 Experts
Prepare for the future of PPC with insights from seven industry experts. Learn about the upcoming trends and strategies for successful campaigns in 2025.
Tips For Running Paid Media Campaigns In Highly Regulated Industries
Learn how to adapt paid media strategies to account for stricter approval processes and platform regulations within nuanced industries
Microsoft Ads Makes Copilot Advancements
Microsoft unveiled some significant updates to its conversational Copilot experience for users and advertisers. See how they can help boost PPC campaign productivity.
Optimizing International PPC Campaigns: Best Practices For Keyword Localization
Unlock global PPC success with expert tips on keyword localization, tailored bidding, and creative adaptation. Learn how to optimize international campaigns for maximum impact.
How To Set Up Your First Paid Search Campaign
Learn how to set up your first paid search campaign with this step-by-step guide, covering goals, keyword research, ad copy, and more.
Google Shopping Ads Now Available In Google Lens Results
Google rolls out Shopping Ads capabilities for Google Lens searches, just in time for the holiday surge. Learn if your Shopping Ads are eligible.
Google Officially Launches Ads In AI Overviews
Google has officially launched the addition of serving ads in AI Overviews. This was originally previewed at the 2024 Google Marketing Live event.
How To Use The New Google Ads AI Image Editor
Learn how to use the new Google Ads AI Image Editor tool to bring your image assets to life in this new tutorial.
Ad Copy Tactics Backed By Study Of Over 1 Million Google Ads
Learn how to optimize your ad copy using data-backed tactics. Get insights from a study analyzing over 1 million Google Ads.
TikTok Enters Search Ads Market in United States
Discover how TikTok Search Ads can boost your holiday marketing strategy by targeting high-intent consumers with engaging, intent-driven video ads.
Fuel Your Lead Goals: How To Optimize Value-Based Bidding For Maximum ROI
Learn when to start analyzing, which metrics to focus on, and what to adjust to prioritize more of the leads that matter to your business.
Preparing For The Feedless Future With Google Merchant Center Next
Discover the evolution of Google Merchant Center and how it has changed ecommerce advertising with product feeds so that you can prepare for what’s next.
Google Ads Tutorial: How to Leverage AI Video Enhancements
Learn how Google Ads’ AI video enhancements can streamline your PPC campaigns, optimize creatives, and save time with automated video resizing and editing tools.
How To Choose The Right Bid Strategy For Lead Generation Campaigns
Find out how assigning different values to conversion actions can help you choose the right bid strategy for your lead generation campaigns.
Google Brings AI Ad Image Editing To Search, Display, & More
Google expands AI-powered ad image editing to more campaigns, enhancing creative capabilities for advertisers across its platform.
Google Ads Rolls Out New Performance Max Insights And Controls
Google announces updates for Performance Max campaigns, including creative reporting, insights, and increased advertiser controls.
Google Ads Expands AI Campaign Tools To More Languages
Google expands AI search campaign tools to new languages, adds creative capabilities and advertiser controls to optimize performance.
Winning At Bidding: Tips For Effective Google Shopping Bid Management
Learn effective strategies for Google Shopping bid management to maximize ROI and win the bid war with actionable tips and insights.
Performance Max For Lead Generation: Advanced Strategies And Pitfalls To Avoid
Discover advanced strategies for leveraging Google’s Performance Max (PMax) campaigns in lead generation. Maximize your results and overcome unique challenges.
Google Expands YouTube First Position Ad Availability
Google expands YouTube First Position ads, offering wider content reach and dynamic pricing through Display & Video 360.
Google Introduces New Data Privacy Technology for Advertisers
Google introduces confidential matching, a new privacy technology for advertisers using secure data processing.
Assigning The Right Conversion Values To Make Value-Based Bidding Work For Lead Gen
Watch the third video in our series for tips on using proxy values and fine-tuning with conversion value rules in Google Ads.
Meta Announces Updates To Business Tools Affecting Advertisers
Meta tightens data restrictions on Business Tools, impacting advertisers’ custom audiences and reporting. Industry experts advise preparation for privacy-focused changes.
Google Ads To Phase Out Enhanced CPC Bidding Strategy
Google Ads to discontinue Enhanced CPC bidding strategy, transitioning advertisers to manual CPC or newer AI-driven options by March 2025.