Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
Google Rolls Out First-Party Data Solution For Analytics Users
Google Analytics launches Customer Match beta, enabling advertisers to enhance remarketing using first-party data instead of third-party cookies.
From Launch To Scale: PPC Budget Strategies For All Campaign Stages
Learn how to effectively budget your ad campaigns for maximum results. From initial investments to scaling strategies, we’ve got you covered.
YouTube Ad Updates: Enhanced Shorts Monetization
YouTube expands Shorts monetization with new ad controls, measurement tools, and creator partnerships.
Google Ad Manager Launches Curation Capabilities For Agencies
Google Ad Manager launches new curation capabilities, allowing agencies to buy curated audiences and inventory packages in one central location.
Google Is Updating Its Customer Match Policy
Learn about Google Ads’ Customer Match policy update, effective January 2025, and how to maintain compliance to avoid potential access restrictions.
PPC And Paid Media Budget Planning Tips For 2025
Don’t let budget uncertainty hold back your PPC success. This guide will help you allocate your resources strategically and maximize your campaign’s performance.
Performance Max For Ecommerce: Advanced Strategies And Pitfalls To Avoid
Discover how to succeed with Performance Max for ecommerce and implement a strategic campaign segmentation approach to maximize conversions.
AI-Enhanced Keyword Selection In PPC
Discover how AI enhances PPC keyword strategies, from finding new keywords to optimizing existing campaigns and refining negative keyword lists for better results.
Streamlining PPC Workflows With AI: How Efficiency Meets Effectiveness
Discover how AI tools can streamline PPC workflows, from data analysis to budget forecasting, helping marketers optimize campaigns efficiently and effectively.
A New Era Of SEO: Leveraging YouTube, LinkedIn, And Cross-Channel Strategies For Success
Discover the new era of SEO. Expand your skill set beyond Google and master cross-channel strategies with YouTube, LinkedIn, and more.
What Is Click-Through Rate & Why CTR Is Important
Learn why click-through rate (CTR) matters in online advertising. Find out how to increase your CTR and drive more traffic to your website.
Google Rolls Out AI-Powered Updates To Performance Max Campaigns
Google enhances Performance Max campaigns with AI-powered asset testing, video optimization, and improved campaign management tools for advertisers.
5 Tips To Drive Revenue With Google Ads Smart Bidding
Discover 5 ESSENTIAL Smart Bidding strategies for Google Ads that can maximize your ad budget and boost revenue.
Google Expands Travel Feeds In Search Ads
Google expands Travel Feeds in Search Ads, allowing hotel advertisers to display more detailed information in search results
Why Connected TV Ads Are A Power Play For A Successful Ad Strategy
Reach engaged audiences on streaming platforms with precise targeting, maximizing your ad campaign’s performance.
Google Just Completely Rebuilt Its Shopping Experience
Google launches AI-powered Shopping in the United States, revolutionizing online retail with personalized experiences, dynamic filters, and virtual try-ons for smarter, faster shopping.
Ask A PPC: Should I Pause My Expanded Text Ads
Is it time to pause your expanded text ads? Find out the latest data and considerations for optimizing your ad campaign.
Google: 5 Ways DOJ Proposals Harm Business and Consumers
Google responds to DOJ antitrust proposals, listing five ways they’re harmful to consumers and businesses
Meta Announces New Video & AI Features At Advertising Week
Meta announces a new video tab, AI-powered ad tools, and creator partnership features.
Google Launches Video Generation In Product Studio
Advertisers can now generate AI-powered videos from product images in Product Studio within Google Merchant Center, saving you time and resources in asset creation.
PPC Trends Coming In 2025 According To 7 Experts
Prepare for the future of PPC with insights from seven industry experts. Learn about the upcoming trends and strategies for successful campaigns in 2025.
Tips For Running Paid Media Campaigns In Highly Regulated Industries
Learn how to adapt paid media strategies to account for stricter approval processes and platform regulations within nuanced industries
Microsoft Ads Makes Copilot Advancements
Microsoft unveiled some significant updates to its conversational Copilot experience for users and advertisers. See how they can help boost PPC campaign productivity.
Optimizing International PPC Campaigns: Best Practices For Keyword Localization
Unlock global PPC success with expert tips on keyword localization, tailored bidding, and creative adaptation. Learn how to optimize international campaigns for maximum impact.
How To Set Up Your First Paid Search Campaign
Learn how to set up your first paid search campaign with this step-by-step guide, covering goals, keyword research, ad copy, and more.
Google Shopping Ads Now Available In Google Lens Results
Google rolls out Shopping Ads capabilities for Google Lens searches, just in time for the holiday surge. Learn if your Shopping Ads are eligible.
Google Officially Launches Ads In AI Overviews
Google has officially launched the addition of serving ads in AI Overviews. This was originally previewed at the 2024 Google Marketing Live event.
How To Use The New Google Ads AI Image Editor
Learn how to use the new Google Ads AI Image Editor tool to bring your image assets to life in this new tutorial.
Ad Copy Tactics Backed By Study Of Over 1 Million Google Ads
Learn how to optimize your ad copy using data-backed tactics. Get insights from a study analyzing over 1 million Google Ads.
TikTok Enters Search Ads Market in United States
Discover how TikTok Search Ads can boost your holiday marketing strategy by targeting high-intent consumers with engaging, intent-driven video ads.