Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
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Microsoft Advertising Announces New Multimedia Ads For Search
Microsoft Advertising has launched a new ad format. Here’s what it looks like, how to create it & everything else you need to know!
Microsoft Advertising Announces July Product Releases & Updates
Today, Microsoft Advertising announced its July product releases and updates. Here’s what advertisers need to know!
Avoid These 10 Data Storytelling Mistakes That Undermine Your Expertise
Avoid 10 data storytelling mistakes and try these tips instead to better communicate digital marketing performance — good and bad.
How to Set the Budget for Your Facebook Ad
Learn how to optimize your Facebook Ads campaign budget, with tips on both Daily Budget and Lifetime Budget from a social PPC expert.
Google Delays Privacy Sandbox Initiatives, Extends Support for 3rd Party Cookies
Google announced extended support of third-party cookies until 2023, while privacy sandbox initiatives continue to go through rigorous testing. Here’s what you need to know!
Google Phrase Match: Everything You Need to Know
Keywords are no longer just about words; they’re about meanings. Learn how phrase match works in Google Ads to improve PPC performance.
Google Announces New Ads Creative Studio
Google announced the launch of a new, collaborative ad creation tool. Here’s what we know so far!
How to Increase Conversions Through Generational Consumer Values
Brands need to consider how generational values contribute to a successful digital marketing strategy. Here’s what you need to know.
Google Audience Expansion vs Optimized Targeting: The Difference Explained
Some campaigns using audience expansion are being migrated to optimized targeting. Here’s what that means for advertisers.
Google Bans Specific Verticals from YouTube Masthead
Reports surfacing that YouTube is banning some verticals from advertising on the coveted YouTube Masthead
What Makes a Good Text, Display, or Video Ad?
What does it take to make a paid search or video ad stand out? See what good ads have — and what they don’t.
Why Now Is the Right Time to Advertise With Video (If You Aren’t Already)
Video advertising isn’t as expensive — or scary — as you may think. If you haven’t given it a try yet, now’s the time.
How to Choose the Right Facebook Ad Objective for Your Goals
Want more information about how to use each Facebook Ad objective to your advantage? Here’s a guide to each type and their bidding options.
Google FloC Explained: A Guide for Marketers
We’ve compiled everything that you need to know about FLoC: what it is, why it’s receiving pushback, and how to prepare!
Amazon Advertising: New Features & Opportunities for Brands
A nimble Amazon strategy is essential because of the dynamic changes in ecommerce. Here’s what marketers need to know to keep up.
4 Ad Customizers to Improve Google Ads Campaign Performance
Your Google Ads campaigns need to work hard to stand out from the crowd. Have you tried Ad Customizers yet?
How to Prepare Your Ecommerce Business for a Cookieless Future
Third-party cookies and the tactics they’ve supported will be gone in 2022. The question is how your e-commerce business evolves in response.
Microsoft Announces June Updates & Feature Rollouts
Many new Microsoft Advertising features & updates are scheduled to roll out in June. Here’s what you need to know!
How Do Facebook Ads Actually Work? Here’s What You Need to Know
Do Facebook Ads really work? Yes, they do. Here’s what you need to know about them and how to set up your first campaign.
Key Takeways From the Google Marketing Livestream
At the annual Google Marketing Livestream, Google announced new features and broader rollouts of existing tools for advertisers. Here are the key takeaways!
6 Top Tips to Improve Your Google Ads Relevance
Quality score data helps identify optimizations to improve ad relevance, landing page experience, and expected CTR. Learn about it here.
Microsoft Announces Unified Campaign Pilot Including Google, Facebook, Instagram & More
Users can manage multi-channel paid campaigns and organic social all from Microsoft’s new tool. Here’s what you need to know!
Google Announces New Features for App Advertisers
Google announced new features for app advertisers. Learn more about device targeting, easier measurement, leveling up user experience and improving attribution!
10 Top Data Analysis Mistakes Digital Marketers Make
Even experienced digital marketers can make mistakes when looking at data and making decisions. Here are 10 to watch out for.
Competitor Bidding Strategy in SEM: Waking Up and Choosing Chaos
Competitor bidding means actively bidding on your competitors’ brand name keywords. Here’s what you need to know to do it right.
Try This PPC Strategy for Protecting & Building Your Brand
Learn how to expand your PPC program to find new audiences, build your brand, and future-proof your business.
How to Get Started on Microsoft Ads Audience Network
Microsoft Advertising’s Audience Network is a hidden gem that brings a lot of value and programmatic offerings. Here’s what you need to know.
How to Set Up Google Tag Manager for Better PPC Tracking
Start tagging and start tracking! Implement tracking tags using Google Tag Manager for major PPC platforms: Google Ads, Bing Ads, Facebook, Twitter, and LinkedIn.
Microsoft Rolls Out Customer Match, Updates to Match Types, New Text Ad Formats & More
Microsoft Ads announced updates to phrase match, new ad formats in the SERP, customer match updates, and more. Here’s what we know.
The 6 Most Important PPC KPIs You Should Be Tracking
PPC advertisers have so much data at their fingertips. Here we identify which paid search KPIs matter most and when to use them.