Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
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Why Top of Funnel Matters & How to Win Buy-in for It
Companies reach an inflection point where they should invest at the top of the funnel. If they don’t, continued market share hangs in the balance.
Instagram Ads Tips & Tricks to Build Your Following
Gaining new followers on Instagram can be difficult with so many users. Learn how to use Instagram Ads to turn potential followers into loyal customers!
Daily Mail Lawsuit Links Google Algorithm Updates to Advertising Business
Lawsuit cites AMP and Google Core Algorithm Updates as parts of a scheme by Google to dominate online advertising
Microsoft Announces Private Search, New Ad Units, Paid & Organic Social Integrations & More
Microsoft has unveiled a number of new features and technologies including private search, new ad units & more. Here are the highlights!
Google Ads Recommendations: What You Need to Know
Google Ads Recommendations may make life easier for advertisers, but it’s best to check them out and see their impact before implementing them. Read on.
Google Dispels Rumors About Bid Strategy Changes
Google confirms that Target ROAS & Target CPA aren’t going away but are being grouped within other bid strategies. Here’s how to continue using them.
5 Tips for Managing PPC After the Coronavirus Outbreak
PPC advertisers had to learn to roll with the punches during COVID-19. Learn to manage paid search campaigns during this period of transition.
Experts Share Their Tips As Google’s Insights Page Rolls Out Globally
Google’s Insight Page rolls out to all accounts. Advertisers share their best tips for getting the most from it.
Google Ads Conversion Updates: Global Site Tag to Set First-Party Cookie; GMP to Model Conversions in Europe
Google Ads announced two updates to conversion tracking. Here’s what advertisers need to know!
Breaking: Google Announces New Dynamic Exclusion Lists
Breaking: Google announces the addition of dynamic exclusion lists to help advertisers manage negative placements. Here’s what you need to know.
7 Tips for Creating Eye-Catching Instagram Ads
Instagram is popular with marketers of consumer-facing brands but requires both channel and user knowledge to succeed. Learn how to create eye-catching Instagram ads here.
4 Tips for Building Your First-Party Data Sets With PPC
As third-party data sources evolve, learn how to generate first-party audiences through PPC to fuel accurate audience targeting in digital marketing.
Everything You Need to Know About YouTube Audio Ads
YouTube audio ads are designed to serve brand awareness and reach goals with audio content on the video platform. Here’s how.
Google’s “Project Bernanke” Favors Google Over Other Advertisers
It has been alleged that Google has been giving its own ads an unfair advantage within the Google Display Network. Here’s what we know.
How Do I Get My PPC Campaigns Ready for a Cookieless World?
With the first major migration to FloC beginning in Q2 of 2021, what happens to PPC campaigns? Learn how to prepare here.
Google Shares the Privacy Sandbox’s Most Recent Conversion Tracking Proposals
Google shared information about the Privacy Sandbox’s most recent conversion measurement proposals – here’s what we know.
10 Tips for a Fresh Start After a Google Ads Account Takeover
Have you landed a new account? Learn the 10 tips for cleaning up after a Google Ads account takeover in this paid search guide.
6 Tips for Success With Google Ads Promotion Extensions
Promotion extensions in Google Ads are specifically designed to promote special sale events, but they’re often overlooked and undervalued by advertisers.
4 Types of Earned Media & Who Is Doing It Right
Earned media, though more difficult to achieve, can drive massive brand benefits. See 4 types of earned media here and who’s doing it right.
The Ultimate Guide to Pinterest Ads: Ad Types, Specs & Strategy
Find everything you need to know about Pinterest Video Ads, Static Ads, Shopping Ads, Carousel Ads, retargeting & more in this guide to promoted Pins.
Microsoft Ads Rolls Out a Slew of New Features
Microsoft Ads has announced several new features. Here’s a quick summary of what they’ve announced!
How to Create the Secret Sauce of PPC Automation Success
Automation is a powerful tool, and PPC success comes when we match that power with intent and follow through in our campaign plans. Read on.
Microsoft Advertising Announces Open Beta for New Automotive Ads
Microsoft Ads has announced a new Automotive Ad format. Here’s what they look like, how to request access & a peek at early results!
Aggregated Event Measurement in Facebook: What You Need to Know
Aggregated event measurement will be an impactful change for many Facebook advertisers. Here’s what you need to know to prepare.
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Lead Generation Ads: A How-To (& Why) [Podcast]
In this month’s episode, Greg Finn sits down with lead generation experts to discuss lead generation ads and best practices to make their efforts count.
9 Creative Ways to Optimize Facebook Ads Cost and ROAS
Facebook Ads can be finicky. Here are 8 ways you can optimize your campaigns to drive a better return on ad spend (ROAS).
Microsoft to Auto Apply Ad Suggestions: What Advertisers Should Know
As Microsoft Ads rolls out auto-applied ad suggestions, here’s what advertisers need to know.
Microsoft Ads Ad Quality Year in Review: Increases in Ad Fraud
Microsoft Ads identified an increase in policy-breaking behavior. Here’s what caused it, what they’re doing about it, and how you can help.
How Paid Search Incrementality Impacts SEO (Does 1+1=3?)
SEO and SEM together can produce better results than one or the other. Learn more about paid search incrementality and see it in action.
DuckDuckGo Blasts Google Over New iOS Privacy Labels
DuckDuckGo is calling out Google over its new privacy labels on iOS which reveal how much data the company is collecting from iPhone users.