Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
Advertisement
Google’s Ads Safety Report: Malicious Behavior Increasing
Google’s Ads Safety Report indicates an increase in malicious ads. Here’s what they found, and the changes they’ve made as a result.
Google Answers Advertisers’ Burning Questions About FLoC
Google’s Ginny Marvin answers questions about the decision not to build alternate identifiers to replace third-party cookies. Find out what it means for advertisers.
How to Use the Facebook Ads Library for Competitive Research
Your competitors’ social advertising strategies provide insight for your own campaigns. Here’s how to use Facebook Ads Library to get a leg up.
Google May Have to Negotiate Payment for US News Publishers
Google, Facebook, and other big tech companies may have to negotiate deals with US news publishers to pay them for content if new bill passes.
How to Make Video Ads on a Budget with YouTube Video Builder
Video advertising is an easy target for budget cuts because many advertisers think it’s too costly—but YouTube Ads production doesn’t have to be so pricey.
The Magic Wheel of PPC Automation Optimization
Human-guided automation is the future. Knowing how to manage & optimize automated PPC campaigns is key — here’s how to do it right.
Ad Blocker Trends: Who is Using Them and Why?
It’s estimated that roughly 27% of internet users are leveraging ad blockers. What do we know about who is using ad blockers and why?
How to Launch a National/International Google Ads Campaign the Right Way?
Launching Google Ads in new markets requires research and adaptation, especially when they involve multiple locations. Make sure your strategy is on point.
Google Ads App Gets New Features After 3 Months of No Updates
The Google Ads mobile app is getting updated with two new features to help advertisers monitor and improve campaign performance on the fly.
Google Will Not Track Users After Replacing Third-Party Cookies
Google assures users it will not replace third-party cookies with with an alternative solution that tracks users’ web activity.
Getting Started With Your First Pinterest Ads Campaign: Step-by-Step
Pinterest Ads is a paid media platform unique from all others. Learn how to use Pinterest audiences, targeting opportunities, and more for paid social success.
6 Tips for More Targeted & Engaging PPC Campaigns
Learn how to make objective, media-neutral advertising decisions for the brands you represent with these 6 tips for more compelling and effective PPC.
Facebook, Microsoft & Google Ads Compared
How do sentiment, landing page quality, and increasing ad spend impact PPC performance? Cambridge University compares Facebook, Microsoft & Google Ads.
A Beginner’s Guide to Shopping Ads
Working in ecommerce paid search and want to keep up with competition? Read on and learn how to set up, manage, and optimize Shopping Ads.
A Complete Guide to PPC Ad Formats
PPC ads come in many shapes and sizes. Here’s an overview of the major PPC ad formats available across Google Ads and Microsoft Ads.
4 Ways Call Tracking Is Changing (And Why This Is a Good Thing)
Call tracking is no longer just an attribution tool. Learn why its evolution is crucial for optimizing your marketing mix.
10 Ways Ads End Up in Facebook Jail & How to Avoid It
Stay in Facebook’s good graces and keep your ad campaigns on track with these 10 things to work through before launching your next campaign.
Everything You Need to Know About Ad Extensions
Ad extensions are an important part of optimizing your paid search ads. Here’s everything you need to know about manual and automated ad extensions.
10 PPC Copywriting Best Practices for Extra Effective Text Ads
Want to write more profitable PPC ads? Get more clicks on your paid search ads by applying these 10 copywriting best practices.
3 Search Marketing Tactics to Drive Last-Minute Ecommerce Sales
When you need to quickly move stock, feature timely promotions, and generate last-minute sales in ecommerce, try these proven search marketing tactics.
Responsive Search Ads Are Now Default Type for Google Ads
Google Ads made it official: Responsive Text Ads are now the default ad type for advertisers.
Structure Best Practices: How to Create Your Campaigns & Ad Groups
Account structure is a critical element for ensuring paid search success. These best practices will help you set up campaigns and ad groups effectively.
See How Losing Broad Match Modified Will Impact Your Google Ads
How will the retirement of Broad Match Modified keywords affect your Google Ads performance? A former Googler shares his script for measuring the impact.
How to Improve Your Lead Quality & Follow-up
Struggling to keep up with leads from various sources and channels? Learn top tips for ensuring a strong lead follow-up, regardless of the channel.
What Are Keywords & How They Work in PPC
Keywords are the foundation for everything in PPC. Read this guide to understand how to use keywords in your paid search campaign effectively.
How to Develop Your PPC Strategy
A successful PPC campaign begins with a goal-oriented strategy. Learn five common PPC goals and what you can do to accomplish each one.
What Is Quality Score & Why It Matters
Here’s why Google uses Quality Score for PPC, how Quality Score is calculated, why it matters, and how you can improve your score.
4 PPC Myths To Let Go for Paid Search Success
Let’s dispel these four PPC myths and their underlying assumptions that cause paid search campaigns to fail and give the channel a bad rap.
Psychographic Marketing for PPC: A Beginner’s Guide
Brands have rich ad targeting options, but where do you start? Learn how to use psychographic marketing on Google Ads, Facebook & more.
7 Interview Questions for Hiring the Right PPC Manager
Hiring a PPC Manager can be challenging. Dig deeper and go beyond tactical knowledge with these interview questions that can help you assess candidates.