Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
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Top Super Bowl LV Ads: Brand Impact & Marketing Takeaways
Who were the winners and losers in this year’s Super Bowl Ads? Enjoy these marketing takeaways from the funniest & best ads.
How to Use Audiences in Google Ads: Ask a PPC
What are paid media audiences? Learn about audiences in Google Ads, how to use them in your campaigns, and how to adjust your strategy.
Breaking: Google Ads to Phase Out Modified Broad Match
Modified broad match types will be phasing out, with phrase match expanding to cover these instances. The roll-out will be complete in July.
What Is PPC & How Paid Search Marketing Works
This post introduces you to the basics of paid search marketing and what you need to know about how pay-per-click (PPC) advertising works.
Proven Spanish PPC Keyword Research & Google Ads Targeting Tips
Spanish PPC is as easy as translating your English campaign words to Spanish, right? It’s not so simple. Get Hispanic PPC tips and insight here.
Here’s What Happens When You Change Google Ads Attribution Models
Be 100% prepared for what changes when you choose a different attribution model in Google Ads, and how switching can affect optimizations and performance.
Google Releases Data on Cookie Replacement Mechanism Called FloC
FLoC will rely on aggregated groups of site user data, instead of individual-level cookie data in Chrome.
Plan for Digital Advertising Growth in 2021 with Awareness, Foresight & Testing
Are you equipped for digital advertising growth in 2021? Learn some tips to develop a growth mindset with awareness, foresight, and testing.
How to Set Up Your First LinkedIn Ads Campaign: Step-by-Step
Being the largest professional network, LinkedIn advertising opens up opportunities for marketers to reach its unique audience. Read about the basics of LinkedIn Ads here.
How to Use YouTube Ads to Support SEM: A Step-by-Step Guide
Marketers are always seeking better and more effective marketing initiatives. Here’s how YouTube Ads can help strengthen brand awareness and SEM efforts.
Gmail Ads Absorbing Into Discovery Campaigns
Advertisers have until July 1 to run Gmail Ads. After that, they will become read-only, and Discovery campaigns will be the only option.
How Branding Supports Search Engine Marketing Success & ROI
It takes more than just great strategy and tactics to make search engine marketing work. Find out how branding makes all the difference.
The Global PPC Click Fraud Report 2020-21
Discover the most critical industry changes on PPC click fraud and learn the tools to help combat this challenging threat.
4 Must-Try Retail PPC Strategies for 2021
If you’re a retail advertiser who hasn’t been experimenting much – or if you’re stuck with keyword-only targeting – now’s the time to branch out.
YouTube Turns On Post-Roll Ads For All Monetized Videos
YouTube is turning post-roll ads on by default for all videos that are eligible to serve ads.
10 Common Mistakes In Google Ads
Staying on top of Google Ads features and potential problems can be challenging. Here are 10 common issues in accounts to watch out for.
Google Ads Salesperson Alleged to Link Organic Ranking to Ad Spend
A member of the search marketing community tweeted allegations of misrepresentations by a Google Ads salesperson. Danny Sullivan responded with help.
14 Essential Data Studio Visualizations for Paid Search Marketers
These visualizations are easy to create and provide clear, high-value data and insights for your clients and leadership teams.
What Search Marketers Need to Know About Criteo’s Retail Media Platform
Here’s everything you need to know about Criteo’s Retail Media platform, what it does for sponsored products, and how to get started
Search Marketing Year-End Audit Tips
A year-end audit is always a good idea. You will gain insight into improvements that need to be made. Here’s how to do it right.
Profit per Click: What It Is & Why You Should Track It
Are you consistently and correctly quantifying the value created for your clients via marketing? Learn how a profit per click model can do that.
Dynamic Search Ads: Uncover Purpose-Themed Keyword Opportunities
Are your ads product-centric or people-centric? Learn how to use Dynamic Search Ads to uncover purpose-themed search queries.
How to Restructure Google Ad Accounts Without Wiping out All Your Data
Historical data is lost when moving keywords, ads, or ad groups. Learn how to mitigate the risks and prevent poor performance outcomes.
Black Friday’s High Stakes Ad Environment in 2020
2020 presented unique challenges for the biggest selling season of the year. Here are the factors, and some creatives that stood out in the noise.
The Agency Guide to Surviving Next Year’s Black Friday Week
The aftermath of the holiday rush often leave agencies exhausted – but this doesn’t have to be the case. These four tips can help.
How to Win in Competitive & Costly PPC Environments
Winning in high-cost verticals requires leveraging different tools and a marketing mindset. Here are six ways to get started.
How to Boost PPC ROI with Call Tracking & Conversation Intelligence
Learn how and why PPC advertisers should leverage conversation tracking today and why Google’s call tracking feature won’t cut it.
Google Ads’ Smart Bidding Enhances Predictions & Insights
Google Ads’ Smart Bidding is adding additional transparency around the data it uses to make account bidding decisions.
YouTube Launches Audio Ads to Reach Music & Podcast Listeners
YouTube is launching a new type of audio-based ad unit to reach people who use the platform as their music and podcast player.
9 PPC Mistakes That Impact Success
Are your PPC campaigns set up for success? Learn the top factors that can hold back paid search performance and how to address them.