Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
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3 Important Considerations for Your PPC Leads
Leads from paid search not converting to sales? Look into these three points if your lead gen campaigns are not working the way they should.
Why Your PPC Agency Might Push Back on Your Requests
It’s the job of your PPC agency to question requests that run counter to your goals – even if they sound logical on the surface.
Search Ad Spending is Growing in 2020 Despite Pandemic
Search ad spending is seeing an estimated 5.9% growth in 2020, according to a new forecast from eMarketer.
Spotify Expanding Podcast Advertising Options
Spotify is acquiring Megaphone, a leading podcast advertising and publishing platform, in an effort to expand advertising options for podcasters.
What Makes a Good Landing Page: Calls to Action
Landing pages play a critical role in PPC campaign success. Learn how to unlock the full profit potential on your PPC landing page.
Your Old Paid Search Strategies Are Becoming Extinct: Try These Instead
Relying on older PPC bid strategies and concepts may do more harm than good. Here are outdated approaches to avoid and some alternatives to try.
How to Use the New Preview Mode in Google Tag Manager
Want to make the most of Google Tag Manager’s new features? Learn four simple steps to start using the updated preview mode in the platform.
3 Things Totally Upending What a ‘PPC Manager’ Really Is
Despite the advances in machine learning, the human element of strategy and insight is still crucial to deliver the best PPC campaigns. Here’s why.
How to Make Your Personalized or Targeted Advertising Less Creepy
Advertising and personalization efforts not only aren’t required to be creepy, they absolutely shouldn’t be. To be effective, we have to treat it responsibly.
How SMBs Can Use Data From 100M Calls to Rebound From COVID-19
A new study on call data offers some useful insights for small to medium-sized businesses trying to recover and thrive post-lockdown.
Digital Advertising Is Not the Next Internet Bubble – Here’s Why
Does digital advertising really deliver the value it claims? Is it the next huge bubble waiting to burst? Let’s examine the premises in this post.
How to Manage PPC Campaigns Without Complete Search Terms Data
Learn how the change in Google Ads search query reporting affects PPC advertisers and managers and ways to keep delivering optimized results.
What Is a Conversion in Paid Media?
Conversions in paid media come in many forms. Learn how to define a conversion for your campaigns and the value of your PPC marketing dollar.
When Ad Platforms Control the Auction, Return, Data… & Now the Cookie
Platforms such as Google Ads are gaining more control over various aspects of paid search. Let’s look at what this means for PPC advertisers.
PPC & the B2B Buyer Journey: A Primer
Learn how paid search fits with each step of the B2B buyer journey and the best practices to set up your PPC campaigns for success.
5 Ways to Improve Your Lead Gen Campaigns Throughout the Funnel
Lead gen advertising can get expensive – especially if you have a long buying cycle. Check out these tips for improving lead quantity and quality.
Why You Need a Holiday Social Media Advertising Strategy Right Now
Major online shopping revenue is coming this holiday season. Don’t miss out! Use these tips to help kick off your social media advertising strategy now.
Google Makes Shopping Ads Free Worldwide
Google is making shopping ads free in more countries following the rollout of free shopping ads in the US earlier this year.
How to Use Competitor Insights to Get Ahead in PPC
Knowing your competitors’ search ads strategy can help you focus your efforts where you can win. Here are three key areas to review.
How to Plan a Sustainable B2B Media Strategy in a Recession
Learn how combining brand building with sales activation in your media strategy can help your B2B brand get through these trying times.
6 Things I Wish Someone Told Me When I Was New to PPC
Are you new to PPC? This exciting area of marketing is constantly growing and changing. Here’s helpful information I wish I knew from the start.
How to Maximize Your Search & Social Audience Expansion
Seeing audience fatigue in your paid search and social ad campaigns? This approach can help bring some life to your stale conversion funnel.
How to Calculate Your ROAS & Ways to Use It
Return on ad spend (or ROAS) is an important – yet often overlooked – quality metric in PPC. Here are seven ways to use it.
Google Combines Custom Affinity and Custom Intent Into Custom Audiences
Custom Audiences will replace two previous audience definitions, and are available for display, YouTube, Discovery, and Gmail campaigns.
4 Essential Tips for Auditing Google Ads Accounts
Maximizing efficiency in Google Ads can sometimes mean digging in dark corners. Review these four areas to ensure you’re not leaking cash nor wasting opportunities.
How to Use Google’s Call Recording to Listen to Your Call Ads
Google recently rolled out call recording, allowing advertisers to determine whether they’re getting good leads from call ads. Here’s how to enable the feature.
Google to Pass UK’s Digital Service Tax to Advertisers
Advertisers in the UK, Austria, and Turkey will all absorb the new Digital Sales Tax starting November 1.
5 Essential ROI Formulas PPC Managers Should Master
Understanding the PPC auction process is crucial for a successful Google Ads campaign. Here are five must-learn ROI formulas every PPC marketer should know.
What Are Local Service Ads?
Learn the differences between Local Service Ads, Google Guaranteed, and Google Screened, and why local businesses should care about these programs.
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Google Ads Limits Search Query Reporting & September Updates [PODCAST]
On this special edition of Marketing O’Clock, a panel of PPC experts discuss Google Ads’ search query reporting announcement and the latest PPC updates.