Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
Google Ads Salesperson Alleged to Link Organic Ranking to Ad Spend
A member of the search marketing community tweeted allegations of misrepresentations by a Google Ads salesperson. Danny Sullivan responded with help.
14 Essential Data Studio Visualizations for Paid Search Marketers
These visualizations are easy to create and provide clear, high-value data and insights for your clients and leadership teams.
What Search Marketers Need to Know About Criteo’s Retail Media Platform
Here’s everything you need to know about Criteo’s Retail Media platform, what it does for sponsored products, and how to get started
Search Marketing Year-End Audit Tips
A year-end audit is always a good idea. You will gain insight into improvements that need to be made. Here’s how to do it right.
Profit per Click: What It Is & Why You Should Track It
Are you consistently and correctly quantifying the value created for your clients via marketing? Learn how a profit per click model can do that.
Dynamic Search Ads: Uncover Purpose-Themed Keyword Opportunities
Are your ads product-centric or people-centric? Learn how to use Dynamic Search Ads to uncover purpose-themed search queries.
How to Restructure Google Ad Accounts Without Wiping out All Your Data
Historical data is lost when moving keywords, ads, or ad groups. Learn how to mitigate the risks and prevent poor performance outcomes.
Black Friday’s High Stakes Ad Environment in 2020
2020 presented unique challenges for the biggest selling season of the year. Here are the factors, and some creatives that stood out in the noise.
The Agency Guide to Surviving Next Year’s Black Friday Week
The aftermath of the holiday rush often leave agencies exhausted – but this doesn’t have to be the case. These four tips can help.
How to Win in Competitive & Costly PPC Environments
Winning in high-cost verticals requires leveraging different tools and a marketing mindset. Here are six ways to get started.
How to Boost PPC ROI with Call Tracking & Conversation Intelligence
Learn how and why PPC advertisers should leverage conversation tracking today and why Google’s call tracking feature won’t cut it.
Google Ads’ Smart Bidding Enhances Predictions & Insights
Google Ads’ Smart Bidding is adding additional transparency around the data it uses to make account bidding decisions.
YouTube Launches Audio Ads to Reach Music & Podcast Listeners
YouTube is launching a new type of audio-based ad unit to reach people who use the platform as their music and podcast player.
9 PPC Mistakes That Impact Success
Are your PPC campaigns set up for success? Learn the top factors that can hold back paid search performance and how to address them.
3 Important Considerations for Your PPC Leads
Leads from paid search not converting to sales? Look into these three points if your lead gen campaigns are not working the way they should.
Why Your PPC Agency Might Push Back on Your Requests
It’s the job of your PPC agency to question requests that run counter to your goals – even if they sound logical on the surface.
Search Ad Spending is Growing in 2020 Despite Pandemic
Search ad spending is seeing an estimated 5.9% growth in 2020, according to a new forecast from eMarketer.
Spotify Expanding Podcast Advertising Options
Spotify is acquiring Megaphone, a leading podcast advertising and publishing platform, in an effort to expand advertising options for podcasters.
What Makes a Good Landing Page: Calls to Action
Landing pages play a critical role in PPC campaign success. Learn how to unlock the full profit potential on your PPC landing page.
Your Old Paid Search Strategies Are Becoming Extinct: Try These Instead
Relying on older PPC bid strategies and concepts may do more harm than good. Here are outdated approaches to avoid and some alternatives to try.
How to Use the New Preview Mode in Google Tag Manager
Want to make the most of Google Tag Manager’s new features? Learn four simple steps to start using the updated preview mode in the platform.
3 Things Totally Upending What a ‘PPC Manager’ Really Is
Despite the advances in machine learning, the human element of strategy and insight is still crucial to deliver the best PPC campaigns. Here’s why.
How to Make Your Personalized or Targeted Advertising Less Creepy
Advertising and personalization efforts not only aren’t required to be creepy, they absolutely shouldn’t be. To be effective, we have to treat it responsibly.
How SMBs Can Use Data From 100M Calls to Rebound From COVID-19
A new study on call data offers some useful insights for small to medium-sized businesses trying to recover and thrive post-lockdown.
Digital Advertising Is Not the Next Internet Bubble – Here’s Why
Does digital advertising really deliver the value it claims? Is it the next huge bubble waiting to burst? Let’s examine the premises in this post.
How to Manage PPC Campaigns Without Complete Search Terms Data
Learn how the change in Google Ads search query reporting affects PPC advertisers and managers and ways to keep delivering optimized results.
What Is a Conversion in Paid Media?
Conversions in paid media come in many forms. Learn how to define a conversion for your campaigns and the value of your PPC marketing dollar.
When Ad Platforms Control the Auction, Return, Data… & Now the Cookie
Platforms such as Google Ads are gaining more control over various aspects of paid search. Let’s look at what this means for PPC advertisers.
PPC & the B2B Buyer Journey: A Primer
Learn how paid search fits with each step of the B2B buyer journey and the best practices to set up your PPC campaigns for success.
5 Ways to Improve Your Lead Gen Campaigns Throughout the Funnel
Lead gen advertising can get expensive – especially if you have a long buying cycle. Check out these tips for improving lead quantity and quality.