Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
Privacy, Personalization & PPC
Discover how PPC marketers can strike the balance between data privacy and personalization using audience segmentation and targeting.
Facebook Ads vs. Google Ads: Which Is Better?
Confused about how to divide up your marketing budget? Here are some tips on determining how to spend between Google Ads and Facebook Ads.
15 Ways to Optimize a Paid Search Campaign
There are many levers to pull in paid search that will get your results going in the right direction. Here are 15 of them.
8 Engagement Triggers to Leverage in PPC Campaigns
Use these engagement triggers to step up your remarketing (and prospecting) game with engaged audiences over simple page views.
CPM vs. eCPM vs. RPM: What’s the Difference?
Confused about CPM, eCPM, and RPM? Learn what these acronyms mean, where they fit into the paid media ecosystem, and how they are calculated.
6 Simple & Effective Google Display Network Tips
Leverage Google Display Network to catch customers while they’re in action. Use these six tactics to reach a wider audience with GDN.
Google Adds Increased Visual Options for Shoppers and Brands
Google has embraced the increase in online shopping by adding Image Extensions, Smart Shopping campaign additions, and some upgrades to visuals in display ads.
Hulu Launches Beta for Self-Serve Advertising Platform
Businesses can apply for the beta and start advertising for $500.
How Not to Work with PPC Managers
Want to have a successful relationship with your PPC managers? There are a few things you should not do. Here are some top tips.
How to Combine SEO & PPC Data for More Powerful Results
You don’t have to choose between SEO and PPC. Here’s how SEO and PPC can complement each other and improve your search strategy.
Google Adds New Features to Responsive Search Ads
The new features include customizer insertion for location and countdowns, enhanced reporting, and a Covid-updated suggestion engine.
Chrome 84 Handles 3rd Party Cookies Differently – How it Affects Publishers
Chrome 84 is rolling out with restrictive third party cookie handling. This is how to check if it affects your site.
Which PPC Metrics Should You Focus On?
Your PPC metrics will depend on your campaign goals and whether you’re in testing or scale mode. Learn more here.
Google Ads to Ban Spying Products & Software
Enforcement starts on August 11 of this year. After that, accounts will be given a 7-day warning before suspension.
Google Analytics Adds Predictive Features for Advertisers
The two new features aim to give greater audience insights for more robust targeting in Google Ads.
Why the Path to PPC Success Is Rarely Straight
Getting great PPC results can be a long process of developing creative solutions, testing, and adjusting. Here’s what that process looks like in practice.
13 Facebook Targeting Options You Need to Know About
Setting up Facebook audiences for the first time? Learn about 13 audience targeting options available for your Facebook ad account and how to use them.
5 Practical Tips to Step Up Your Audience Targeting Game
Don’t miss out on opportunities audience targeting can bring to your PPC campaigns. Here are best practices for stepping up your audience targeting game.
Should I Bid on Branded Terms in SEM?
Want to know how (and if) you should bid on your branded terms? This post answers the most common questions on brand bidding for PPC.
How to Weed Out Less Qualified Audiences from Your PPC Campaigns
Not everyone seeing your ad is truly qualified. Learn how to decide just who is worthy enough to see your ads in the first place.
A 2-Step Solution to Battle Brand Squatting in PPC
This two-step solution will help you take back valuable impression and click share from paid search competitors bidding on your branded keywords.
Google Shopping Ads Are Free to Display in Main Search Results
Google is letting retailers run free shopping ads in US search results, which will be displayed in knowledge panels starting this summer.
How to Interpret PPC Data Correctly (Even If You Never Studied Statistics)
Find high-value insights in your PPC data and avoid the cost (and embarrassment) of newbie mistakes with these strategies and frameworks.
Page Feeds: A Smart Solution for Retailers to Level Up Their Dynamic Search Ads
Want to level up your retail dynamic search ads and boost conversions? Discover how Page Feeds work and how to leverage them for DSAs.
TikTok Debuts TikTok for Business, Signals Larger Move for Ad Dollars
The launch comes amidst expected U.S. revenue of $500m for the year 2020.
DATA: These 8 Industries Are Ruling the PPC Market During COVID-19
A set of PPC benchmarks reveals which industries are currently performing well, which ones are hardest hit, and which ones have seen mixed results.
Google to See Unprecedented Drop in Ad Revenue
Google is expected to see a history-making drop in advertising revenue, as eMarketer estimates a decline of 5% by the end of 2020.
3 Smartest Ways to Spend Your Google Ad Credits
Here are three ways you should prioritize spending your free ad credits to get more from your Google Ads investment.
How to Make the Most of Paid Media Right Now
Need advice for advertising during a downturn? Learn which paid media channels enable flexibility and how you can target audiences that show intent.
PPC Reporting Strategies for 2020: Best Channels to Showcase Your Work
Are you using the right channel to report on your PPC performance? Here’s how you can deliver PPC reports that will keep your clients satisfied.