Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
Understanding the PPC auction process is crucial for a successful Google Ads campaign. Here are five must-learn ROI formulas every PPC marketer should know.
Learn the differences between Local Service Ads, Google Guaranteed, and Google Screened, and why local businesses should care about these programs.
On this special edition of Marketing O’Clock, a panel of PPC experts discuss Google Ads’ search query reporting announcement and the latest PPC updates.
Advertisers can now observe audience performance and adjust bids based on certain LinkedIn criteria.
The announcement sparked spirited debate and real-life examples from managers who are concerned about further loss of PPC control.
Keywords in SEM are starting to serve less value. Learn what’s causing this change and where you can shift your focus instead.
Advertisers will likely find this interface very familiar, and a welcome change for efficiency.
Looking to attract more qualified B2B leads on LinkedIn? Follow these tips to make sure your LinkedIn lead gen forms are set up for success.
Need to create paid search offers that don’t just convert, but sell? This step-by-step process gives you the structure to maximize profits.
Discover how centuries-old human psychology principles can be remixed for proven success with today’s paid search customers.
Some Google Ads accounts are doomed from reaching their potential right when they launch. The common culprit? Definitions of a conversion.
Learn how to use what you know about your paid social audience to further improve your paid search results – and vice versa.
Thinking of creating bumper video ad campaigns on Google Ads? Follow these four principles to turn them into a powerful new tool for your brand.
Want to know which is the “best” bidding strategy for your PPC campaign? Start by learning each strategy’s objective, function, and pros and cons.
Search marketers and display advertisers are losing millions of dollars to click fraud. Learn how you can detect the problem and fight back.
As Google Ads continues to evolve, so do the tools Google provides. Here are five tools within the platform to try out.
Google is giving advertisers new ways to capture leads by adding lead form extensions to YouTube and Discovery campaigns.
App campaigns in Google Ads can now be optimized specifically for driving as many app installs within as short a timeframe as possible.
Discover how PPC marketers can strike the balance between data privacy and personalization using audience segmentation and targeting.
Confused about how to divide up your marketing budget? Here are some tips on determining how to spend between Google Ads and Facebook Ads.
There are many levers to pull in paid search that will get your results going in the right direction. Here are 15 of them.
Use these engagement triggers to step up your remarketing (and prospecting) game with engaged audiences over simple page views.
Confused about CPM, eCPM, and RPM? Learn what these acronyms mean, where they fit into the paid media ecosystem, and how they are calculated.
Leverage Google Display Network to catch customers while they’re in action. Use these six tactics to reach a wider audience with GDN.
Google has embraced the increase in online shopping by adding Image Extensions, Smart Shopping campaign additions, and some upgrades to visuals in display ads.
Businesses can apply for the beta and start advertising for $500.
Want to have a successful relationship with your PPC managers? There are a few things you should not do. Here are some top tips.
You don’t have to choose between SEO and PPC. Here’s how SEO and PPC can complement each other and improve your search strategy.
The new features include customizer insertion for location and countdowns, enhanced reporting, and a Covid-updated suggestion engine.
Chrome 84 is rolling out with restrictive third party cookie handling. This is how to check if it affects your site.
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