Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
Google Ads is rolling out promoted pins to smart campaign advertisers and making them completely free to use for the next few months.
Google Ads account performance can struggle and be difficult to diagnose. Find out the most common reasons accounts struggle and how to address them.
Discover how businesses can use YouTube Video Builder, what its limitations are, and how Google can make the tool even better.
The latest in policy updates from Google include clickbait ad disapprovals and account pauses during violation investigations.
The changes come in conjunction with partnership via HUD.
Optimizing these eight important elements of PPC campaigns will drive more qualified online traffic to your business and increase your revenue.
When you shift PPC budget from one area to another, you trigger a set of trade-offs. Here are some decisions you may need to make.
Running Shopping campaigns for ecommerce? Take a look at the six bidding models in Google Shopping Ads to find out which one suits your needs.
Improving your PPC click-through rate comes down to pulling one of three levers. Read on to learn what they are and how they impact CTR.
Google’s global roll-out of Discovery Ads spurs conversation about results and tips for thriving in their latest offering.
The new feature will help managers quickly find the root cause in larger fluctuations for their ad account metrics.
What actually is strategy and why are so many agencies getting it wrong? Read on to learn how marketers should think differently about strategy.
The latest discovery reignites the debate around what responsibility an ad platform has to monitor the publishers in its network.
Conversions shouldn’t be the only end-goal of PPC. Susan Wenogard talks about why we need to look beyond the clicks and begin building sales pipelines.
Retailers can now see Retail Category performance across different delivery avenues in Google Ads.
Discover how improving online shopper experience from Google Shopping Ads and making a change to your landing pages can boost your ecommerce conversions.
Not seeing the ROI you’re expecting from PPC? Here’s how you might be wasting your budget on Google Ads and how to make it right.
The ways we were all taught paid search have changed dramatically. Here are five examples and what PPC professionals can do now.
Google Ads has updated their policy on their identity verification program, shortening the time frame businesses have to submit documentation.
Google’s John Brown explains how the company’s monetization policies are created to meet the needs of publishers and advertisers.
As advertisers seek to diversify product discovery and boost visibility, retailer media networks have the potential for great returns. Learn more here.
Identifying and implementing the right negative keywords to your PPC campaigns will ensure your budget goes where you intend. Learn the right approach here.
Learn how to show the value of paid search to the C-suite with SEM data and reporting.
Google Ads has released an update to help local businesses trying to move inventory during COVID-19: a curbside pickup indicator.
Looking to reenter your PPC ads back into the SERPs? Here are tips to get your paid search campaigns up and running.
Here are five tactics to do in the short term to have a lasting impact on your PPC campaigns.
Google’s Smart Shopping product is beta testing a new Conversion goal: New Customer Acquisition.
Nowadays, running the same ads you’ve always run online will not work. Use these ideas to adapt your PPC strategy.
Q1 started off with major gains year-over-year for Amazon Ads, with overall 44% growth to $3.9b.
Google, Facebook an Microsoft all posted their Q1 results this week, reflecting a somewhat universal experience: growth halted by COVID-19.
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