Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
8 Things Advertisers Say They’re Doing During COVID-19
Another economic crisis looms due to COVID-19. Most PPC advertisers and marketers are adapting to survive. Here’s how.
Why & How to Leverage Video Ads in the Wake of COVID-19
Now might be the right time to give video ads a try. Here’s why and how you can leverage them.
Microsoft Ads Introduces Cookie-Based Experiment Feature
Microsoft Ads has added cookie-based audience specifications to their Experiment feature.
7 Dos & Don’ts for Taking Charge of Your PPC Program (Again)
Found yourself back in charge of your company’s PPC program? Here are some tips to help you get your footing.
Google Call Only Ads Now Include Link Option
Google Ads Call Only ads will now offer advertisers the option to include a link to their website.
Google Ads to Require Identity Verification
Google will begin requiring documentation of user identity and geographic location for advertisers. Here’s why and what’s changing
How Ecommerce Companies Can Do More with Less Shopping Ad Budget in 2020
Find out how ecommerce companies can reduce Shopping Ad budgets significantly while generating the same amount of revenue.
When Clients Pause PPC: 5 Survival Tips for Marketers
As an agency-side marketer, here are some personal and work-related tactics helping me survive these critical times.
Google Ads Releases Details Around the $340m Credit for SMBs
Today Google has announced specifics on the COVID-19 SMB ad credit that was originally announced at the end of March.
Google & Facebook Must Pay Australian Media to Use Their Content
Google and Facebook must now share data and advertising revenue with local media companies in order to display their content.
Quora Revamps Ad Manager Interface
Quora Ads has announced a redesign of their interface, including with a back end code refresh.
Google Waives Ad Serving Fees for News Publishers
For the next 5 months, Google Ads is waiving ad serving fees for news publishers using Google Ad Manager.
Consumers Seeking Uplifting YouTube Content During the COVID-19 Pandemic
Majority consumers are seeking uplifting YouTube content during the COVID-19 pandemic. Here’s what this means for your brand.
Strategies for Amazon’s New Product Targeting on Seller Central
The expanded capability in Seller Central means reaching shoppers who are browsing similar and/or complementary product types and categories.
How to Conduct a Complete Google Ads Audit
Use this 8-step Google Ads account audit process to find areas in need of improvement, expansion, or optimization.
Why Is a Previously Rocking PPC Campaign Tanking?
Have a previously rocking PPC campaign that’s now tanking? Here are three things to look at and how to troubleshoot.
How Much Is PPC Fraud Really Costing Your Business?
Learn how PPC ad fraud affects your business and your budget, and how to beat the click tricksters.
What’s Happening to Paid Media Performance During COVID-19
Plunging CPMs might look bad on the surface, but practitioners say they’re seeing strong results in some sectors.
The Right Marketing Channel Allows You to Pivot Quickly
Here’s how to choose a marketing channel that increases your visibility in the most cost-efficient and timely manner possible.
Google AdSense Explains Why Grandma Swimsuit on a Mannequin is ‘Sexual Content’
A publisher says he lost Google AdSense earnings because of an image of a mannequin in a one-piece bathing suit.
Microsoft Ads Expands Conversion Inclusion Options for Advertisers
Microsoft Ads is rolling out options for View-through and “Include in Conversions” settings.
Impact of COVID-19 on Ecommerce: 4 Ways to Adapt Your Digital Strategy
We’re starting to see the impact COVID-19 has to ecommerce businesses. Here are four ways digital marketers can adapt.
7 Signs Your PPC Program Is Being Mismanaged
Here are seven signs of PPC mismanagement that you should look for as a business owner or marketing director.
Google Delays Launch of New Partners Program to 2021
Google Ads sent an announcement they are suspending the planned changes to their Partners program until 2021.
Spotify’s Self-Serve Ad Studio Exits Beta to 18 Markets Worldwide
Spotify’s Ads Studio product is rolling out of its beta offering to 18 markets worldwide.
5 Ways to Approach Paid Social Messaging Right Now
Here are some things to keep in mind as you shift your paid creative strategy on social.
4 Tips for Running a Small Digital Agency in Times of Crisis
Here are tips to help agency owners and managers keep their digital marketing agencies running amid the COVID-19 pandemic.
How the Coronavirus Pandemic Has Impacted the Travel Industry
The travel industry has been badly hit coronavirus pandemic. Here’s how hotels, airlines, and online travel agencies (OTAs) are responding.
Google Ads, Twitter Amend COVID Ad Policies and Resources
Google Ads and Twitter are the latest to address advertising policies surrounding COVID-19 communications.
Close Variants Are Like Click Fraud – Here’s Why
Close variants are driving irrelevant traffic that’s akin to click fraud. Here’s what PPC advertisers and marketers can do.