Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
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Google & Facebook Ban Ads for Face Masks As Coronavirus Spreads
As concerns around coronavirus continue to mount, internet advertising giants Google and Facebook prohibit ads for medical face masks.
Google Ads Expands Portfolio Bid Strategies With More Options
Google Ads is rolling out new options for portfolio bid strategies, making them compatible with more types of smart bidding.
Match-Type Changes & Campaign Structure Choices
Find out whether match-type segmentation is a viable account structure and if a pure broad brand keyword is risky.
Why Using Conversions Imported From Analytics to Google Ads Does Not Actually Make Sense
Here’s why importing your conversions from Google Analytics to optimize your Google Ads campaigns doesn’t make sense.
What Is Ethical PPC?
Find out what ethical PPC is, what it entails, and why professionals should conform to the concept.
Google Ads Introduces New Reports, Removes & Combines Old Ones
Google Ads is rolling out a new set of attribution reports which are said to be simpler and more intuitive.
![Why Bing Should Be First in Your Healthcare Search Strategy [DATA]](https://www.searchenginejournal.com/wp-content/uploads/2020/03/why-bing-should-be-first-in-your-healthcare-search-strategy-5e5e1e56db335-760x400.webp)
Why Bing Should Be First in Your Healthcare Search Strategy [DATA]
We compared the paid search performance of seven healthcare-related brands in Bing vs. Google. Here’s what we discovered.
How to Make Responsive Search Ads Work for You
Learn some basic best practices and understand how to analyze RSA performance here.
Google Ads Mobile App Updated With New Features and Dark Mode
Google is updating its Google Ads mobile app with new optimization score features and a new dark mode option.
Amazon Sponsored Product Ads Are Rising in Price, New Report Says
Prices for Sponsored Product ads, Amazon’s most popular ad product, are continuing to go up according to a new report.
How to Structure a PPC Campaign in the Age of Automation
Now that automation in paid search is much more prevalent, here are five considerations for an optimized PPC campaign structure.
Ask Me Anything About PPC: Introducing Our New Monthly Column
Search Engine Journal’s hand-picked expert is ready to answer all your questions about paid search and paid social.
![What Google Partners Changes Mean For Agencies & Clients [PODCAST]](https://www.searchenginejournal.com/wp-content/uploads/2020/02/sejshow-featured-image-ep-183-5e4e64fead0ed-760x400.webp)
What Google Partners Changes Mean For Agencies & Clients [PODCAST]
Greg Finn, Andrea Cruz, and Sam Ruchlewicz talk about what the Google Partners changes mean for agencies and clients.
Sponsored Products with Walmart Media Group: What Sellers & Marketers Need to Know
Let’s walk through what’s up with Walmart and how you can take advantage of the giant retailer’s latest ecommerce offering.
The Moral Dilemma Agencies Face with the Google Partners Change
The big changes in the Google Partners program pose a moral dilemma to agencies. Here’s what we can do.
4 Ways to Make Your Smart Bidding Smarter
If you want to stay ahead of the competition, consider these four strategies to enhance your automated bidding strategy.
Is a Super Bowl Ad the Equivalent of Lighting Money on Fire?
Here are this year’s best-performing Super Bowl ads and what marketers can learn from them.
Google Ads Makes it Easy to Share Audience Lists Across Accounts
Google Ads is introducing an easier way for manager accounts to share audience lists across all accounts.
How to Use Location Data to Outsmart Competitors & Win Market Share
Discover the benefits of location-based marketing and how you can use location data to win more business.
6 Reasons to Run Responsive Display Ads (& 2 Reasons Not To)
Responsive display ads can play a helpful role in your Google Ads program. Here’s why you should take another look.
Google Partners Program Puts New Requirements on Companies
A new Google Partners program is launching later this year, which may require current partners to make changes.
Google Ads Makes it Easier to Review a Campaign’s Change History
An update to Google Ads will make it easier to determine how campaign changes impact ad performance.
Paid Social Channels You’re Missing Out On
Looking to expand your paid social strategy? Here are the top social channels you need to consider.
Microsoft Advertising Introduces New Features for Shopping Campaigns
Microsoft Advertising is bringing new functionalities to shopping campaigns which are designed to help save time and gain more insight.
Better Product Group Management, Scripts & More Coming to Microsoft Shopping Campaigns
More efficient product group management and new time-saving features are rolling out to Microsoft Shopping campaigns.
Google is Expanding Shopping Ads to Gmail
Google Ads is notifying advertisers that standard Shopping campaigns will soon be able to reach Gmail users.
Google Chrome Expands Ad Blocking Efforts to Ads Within Videos
Google Chrome’s built-in ad blocker will now block “annoying” and “intrusive” ads that run before and during videos.
12 Alternative PPC Books Every PPC Marketer Needs to Own
Looking for books about PPC marketing? Here are 12 of the best you can read right now.
Marketing Automation & Data: 2 Contradictory Elements We Need to Discuss
There is a crucial conversation on automation and data that the PPC industry needs to have right now. Here’s why.
10 Tools for PPC Managers That Have Nothing to Do With PPC
These 10 non-PPC tools can help boost your efficiency when managing paid search campaigns.