Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
Consumers Seeking Uplifting YouTube Content During the COVID-19 Pandemic
Majority consumers are seeking uplifting YouTube content during the COVID-19 pandemic. Here’s what this means for your brand.
Strategies for Amazon’s New Product Targeting on Seller Central
The expanded capability in Seller Central means reaching shoppers who are browsing similar and/or complementary product types and categories.
How to Conduct a Complete Google Ads Audit
Use this 8-step Google Ads account audit process to find areas in need of improvement, expansion, or optimization.
Why Is a Previously Rocking PPC Campaign Tanking?
Have a previously rocking PPC campaign that’s now tanking? Here are three things to look at and how to troubleshoot.
How Much Is PPC Fraud Really Costing Your Business?
Learn how PPC ad fraud affects your business and your budget, and how to beat the click tricksters.
What’s Happening to Paid Media Performance During COVID-19
Plunging CPMs might look bad on the surface, but practitioners say they’re seeing strong results in some sectors.
The Right Marketing Channel Allows You to Pivot Quickly
Here’s how to choose a marketing channel that increases your visibility in the most cost-efficient and timely manner possible.
Google AdSense Explains Why Grandma Swimsuit on a Mannequin is ‘Sexual Content’
A publisher says he lost Google AdSense earnings because of an image of a mannequin in a one-piece bathing suit.
Microsoft Ads Expands Conversion Inclusion Options for Advertisers
Microsoft Ads is rolling out options for View-through and “Include in Conversions” settings.
Impact of COVID-19 on Ecommerce: 4 Ways to Adapt Your Digital Strategy
We’re starting to see the impact COVID-19 has to ecommerce businesses. Here are four ways digital marketers can adapt.
7 Signs Your PPC Program Is Being Mismanaged
Here are seven signs of PPC mismanagement that you should look for as a business owner or marketing director.
Google Delays Launch of New Partners Program to 2021
Google Ads sent an announcement they are suspending the planned changes to their Partners program until 2021.
Spotify’s Self-Serve Ad Studio Exits Beta to 18 Markets Worldwide
Spotify’s Ads Studio product is rolling out of its beta offering to 18 markets worldwide.
5 Ways to Approach Paid Social Messaging Right Now
Here are some things to keep in mind as you shift your paid creative strategy on social.
4 Tips for Running a Small Digital Agency in Times of Crisis
Here are tips to help agency owners and managers keep their digital marketing agencies running amid the COVID-19 pandemic.
How the Coronavirus Pandemic Has Impacted the Travel Industry
The travel industry has been badly hit coronavirus pandemic. Here’s how hotels, airlines, and online travel agencies (OTAs) are responding.
Google Ads, Twitter Amend COVID Ad Policies and Resources
Google Ads and Twitter are the latest to address advertising policies surrounding COVID-19 communications.
Close Variants Are Like Click Fraud – Here’s Why
Close variants are driving irrelevant traffic that’s akin to click fraud. Here’s what PPC advertisers and marketers can do.
Native Advertising: An Introduction for PPC Marketers
Discover what native advertising is and why PPC marketers should consider running native ad campaigns.
Microsoft Ads Redesign Adds New Features
Microsoft has added additional features to the Ad interface redesign. Here’s a look at the latest improvements rolling out.
How to Get Perfect Quality Scores
Quality score is like a report card for your keywords. Anything less than a 10 should cause deep shame.
Google Ads Pulls Plug on Dedicated Support for Many Premier Partners Starting April 1
Google Ads is discontinuing dedicated agency support for some Premier Partners, starting April 1.
Why PPC Marketers Should Fall in Love with Broad Match
Make broad match work for you by minimizing its risk while maximizing reach with audiences. Here’s how to do it.
Google Offers $340 Million Advertising Credits
Google announced $340 million dollars in advertising credits for SMB advertisers
Safari Announces Full 3rd Party Cookie Blocking
Safari announced full 3rd party cookie blocking, two years ahead of Chrome. May affect advertisers.
Google Ads Improves Asset Reporting for App Campaigns With 4 New Updates
Google Ads is enhancing asset reporting in app campaigns with four updates to provide advertisers with detailed and actionable insights.
Google Ads Introduces New Policies for Government Documents & Services
Google Ads has new policies, going into effect in May, on advertising government documents and official services.
Yelp Launches Efforts to Help Local Businesses Impacted By COVID-19
Yelp launched a number of efforts aimed at helping local businesses that have been affected by the coronavirus (COVID-19) outbreak.
Google Ads Makes it Easier to Appeal Disapproved or Limited Ads
Google Ads is launching a feature that makes it easier for advertisers to appeal policy decisions and get ads approved.
7 Ways SEO & PPC Can Help Each Other
Save resources and make smarter decisions with your campaigns when you leverage SEO and PPC insights for mutual benefit.