Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
4 Ways to Make Your Smart Bidding Smarter
If you want to stay ahead of the competition, consider these four strategies to enhance your automated bidding strategy.
Is a Super Bowl Ad the Equivalent of Lighting Money on Fire?
Here are this year’s best-performing Super Bowl ads and what marketers can learn from them.
Google Ads Makes it Easy to Share Audience Lists Across Accounts
Google Ads is introducing an easier way for manager accounts to share audience lists across all accounts.
How to Use Location Data to Outsmart Competitors & Win Market Share
Discover the benefits of location-based marketing and how you can use location data to win more business.
6 Reasons to Run Responsive Display Ads (& 2 Reasons Not To)
Responsive display ads can play a helpful role in your Google Ads program. Here’s why you should take another look.
Google Partners Program Puts New Requirements on Companies
A new Google Partners program is launching later this year, which may require current partners to make changes.
Google Ads Makes it Easier to Review a Campaign’s Change History
An update to Google Ads will make it easier to determine how campaign changes impact ad performance.
Paid Social Channels You’re Missing Out On
Looking to expand your paid social strategy? Here are the top social channels you need to consider.
Microsoft Advertising Introduces New Features for Shopping Campaigns
Microsoft Advertising is bringing new functionalities to shopping campaigns which are designed to help save time and gain more insight.
Better Product Group Management, Scripts & More Coming to Microsoft Shopping Campaigns
More efficient product group management and new time-saving features are rolling out to Microsoft Shopping campaigns.
Google is Expanding Shopping Ads to Gmail
Google Ads is notifying advertisers that standard Shopping campaigns will soon be able to reach Gmail users.
Google Chrome Expands Ad Blocking Efforts to Ads Within Videos
Google Chrome’s built-in ad blocker will now block “annoying” and “intrusive” ads that run before and during videos.
12 Alternative PPC Books Every PPC Marketer Needs to Own
Looking for books about PPC marketing? Here are 12 of the best you can read right now.
Marketing Automation & Data: 2 Contradictory Elements We Need to Discuss
There is a crucial conversation on automation and data that the PPC industry needs to have right now. Here’s why.
10 Tools for PPC Managers That Have Nothing to Do With PPC
These 10 non-PPC tools can help boost your efficiency when managing paid search campaigns.
8 Ways to Drive More Calls – & Better Call Quality – with Paid Search
Here are eight ways to drive more calls with PPC, all while improving call quality.
Microsoft Advertising Updates: Responsive Search Ads, Improved Reports, & More
Updates to Microsoft Advertising include a broad rollout of responsive search ads, clearer performance reporting, and expanded text ads changes.
All Google Ads Campaigns to Utilize Standard Delivery As of May 2020
Google Ads is making standard delivery the only ad delivery method for all campaigns, including Display, Video, App, & Hotel campaigns.
How to Measure Success in PPC Campaigns With & Without Conversion Data
Here’s how you can measure the success of your paid search campaigns with or without conversion data.
Paid Media & Privacy: What’s Changing & What It Means for Marketers
Privacy is changing everything for paid media campaigns. Find out why and what marketers should focus on instead.
Auditing & QA: Preventing GDN & YouTube Disasters
Prevent disasters from happening in your GDN and YouTube campaigns with a proper auditing and QA process in place.
11 Amazon Advertising Mistakes to Avoid
Discover 11 simple Amazon advertising mistakes that could be costing you thousands of dollars and simple ways to avoid them.
Top 10 Must-Try PPC Tactics for Paid Search Success
Want your paid search campaigns to be effective? Here are 10 must-try tactics to boost your PPC performance.
How to Leverage First-Party Data to Boost PPC Performance
Discover how exactly first-party data can be used to power PPC campaigns and improve results.
Google Ads Makes Parallel Tracking Mandatory for Video Campaigns
Google Ads is making parallel tracking available for video campaigns, which is optional for now but will soon become mandatory.
Google Changes the Look of Paid and Organic Search Results on Desktop
Google’s rolling out an updated look for paid and organic search results on desktop, bringing it inline with mobile results.
Google Ads Introduces Bid Simulator Support for Smart Bidding
Google Ads is rolling out bid simulator support for the Target ROAS bid strategy, and new budget simulator.
Do You Really Want a 100% Google Ads Optimization Score?
Here’s what would happen if you applied Google Ads’ recommendations across the board.
![B2B Paid Advertising in 2020 with Greg Finn [PODCAST]](https://www.searchenginejournal.com/wp-content/uploads/2020/01/the-search-engine-journal-show-podcast-interview-with-greg-finn-5e15e3bd133eb-760x400.webp)
B2B Paid Advertising in 2020 with Greg Finn [PODCAST]
Greg Finn talks about the top paid search strategies that B2B companies should focus on in 2020.
How to Challenge Google Ads Trademark Disputes
Google Ads restrictions and disapproval reversals are possible. Here’s my experience.