Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
Google is introducing a new policy to prohibit ads for unproven or experimental medical techniques.
Discover how to perfect your web audience intelligence with Google Analytics, as well as PPC and social advertising channels.
Use these seven out-of-the-box ideas that can help improve your PPC performance.
WordStream’s Navah Hopkins shares valuable insights on how to approach and optimize keywords in paid search campaigns today.
Learn to use five Microsoft Advertising features that can help set your campaigns apart.
A Google Ads user reports they’ve had their account banned for attempting to pay with Apple’s new credit card.
Google Ads is rolling out seasonality adjustments for smart bidding for search and display campaigns.
Here’s how you can leverage data science to directly improve the performance of your paid search campaigns.
Two university PhD researchers accused Google of gaslighting about Chrome browser and privacy.
Here are some advanced PPC strategies ecommerce retailers can use in order to stay ahead.
In response to user feedback, Google Ads is introducing filters to the Overview page.
Discover how educators shop differently than parents and students and learn pointers to capture this important market.
Learn about the key PPC targeting considerations that can make or break the success of your paid search campaign.
Amazon’s Demand Side Platform (DSP) has many advantages for search marketers doing display. Here’s what you need to know.
I may seem counterintuitive but PPC bidding on your own brand name makes sense.
Google Ads is changing its ad delivery methods, switching search and shopping campaigns from accelerated delivery to standard delivery.
Here are seven areas to consider when optimizing your paid search campaigns if you want to bring the greatest returns.
Google announced that the average position metric is getting removed from Google Ads starting the week of September 30.
Optimization scores in Google Ads will now include shopping campaigns as well as search campaigns.
A new report on retail digital ad spending in 2019 reveals that paid search is the fastest growing ad format.
Google Ads appears to be emailing owners of accounts that haven’t made the switch to automated bidding.
Google Ads is rolling out a new feature designed to help users manage multiple accounts more efficiently.
Google’s new gallery ads, first introduced this past May, are now rolling out to advertisers in beta.
Use these tips to take the best advantage of Google Ads’ latest change on keyword match types.
You can best avoid PPC snags if you know what to look out for. Here’s what to watch for.
Local businesses must know how to leverage PPC the right way. Here are 10 big tips to dominate local PPC.
Microsoft Advertising is rolling out campaign-level associations which will make easier to apply audience targeting.
App ads will appear in more places across Google’s network, as they’re being expanded to the Discover feed and YouTube.
Google Ads is expanding close variants to include words that have the same meaning as the original keyword.
Google Ads Editor version 1.1 has been released, which contains updates to improve on design and usability.
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