Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
Machines Now Run Google: How to Avoid Wasted Shopping Spend & Fight Back
Here’s how you can avoid wasted spend on Shopping ads caused by poor matching.
5 Google Shopping Tips to Prepare for the Holiday Season
Here’s a list of tips, tricks, and best practices to consider when running Google Shopping for the holiday season.
![The Importance of Ad Testing with Brad Geddes [PODCAST]](https://www.searchenginejournal.com/wp-content/uploads/2019/09/sejshow-featured-image-ep-164-760x400.webp)
The Importance of Ad Testing with Brad Geddes [PODCAST]
Brad Geddes highlights the importance of ad testing and how to leverage it in order to improve your PPC performance.
Entering Competitive Verticals: How & Why You Should Diversify Ad Spend
Discover how to diversify your paid media strategy in order to build visibility and full-funnel coverage in competitive markets.
Google Ads App Now Displays Campaign Optimization Scores
Google has updated the Google Ads app with support for campaign optimization scores.
4 Things That May Surprise You About Automated PPC Bidding
Here are four important things to know about automated bid management that you may be unaware of.
Microsoft Advertising Now Identifies Negative Keyword Conflicts in Shopping Campaigns
Microsoft Advertising has launched a report that identifies negative keyword conflicts in shopping campaigns.
Google Ads Postpones Switching Search & Shopping Campaigns to Standard Delivery
Google Ads has decided to postpone switching search and shopping campaigns from accelerated delivery to standard delivery.
Microsoft’s Responsive Search Ads Now Available to All Advertisers
Microsoft is opening up its responsive search ads beta to all advertisers.
Google Ads Offers More Choices for Automated Bidding Strategies
Google Ads is expanding its automated bidding solutions by giving advertisers three more options to choose from.
Buy Online & Pick up In-Store: How It’s Changing Everything from Daily Groceries to Holiday Shopping
Let’s explore the growth of the “Buy Online, Pick Up In-Store” experience and how retailers can leverage it.
Google Ads Introduces New Policies for Certain Types of Medical Ads
Google is introducing a new policy to prohibit ads for unproven or experimental medical techniques.
How to Identify Your True Web Audience
Discover how to perfect your web audience intelligence with Google Analytics, as well as PPC and social advertising channels.
7 Out-of-the-Box PPC Advertising Ideas You Should Try Now
Use these seven out-of-the-box ideas that can help improve your PPC performance.
![Keyword Theory in the World of PPC with Navah Hopkins [PODCAST]](https://www.searchenginejournal.com/wp-content/uploads/2019/09/sejshow-featured-image-ep-162-760x400.webp)
Keyword Theory in the World of PPC with Navah Hopkins [PODCAST]
WordStream’s Navah Hopkins shares valuable insights on how to approach and optimize keywords in paid search campaigns today.
5 Microsoft Advertising Features You Might Not Know About
Learn to use five Microsoft Advertising features that can help set your campaigns apart.
Heads Up: Google Ads Banned Someone for Paying With the New Apple Card
A Google Ads user reports they’ve had their account banned for attempting to pay with Apple’s new credit card.
Google Ads Introduces Seasonality Adjustments for Smart Bidding
Google Ads is rolling out seasonality adjustments for smart bidding for search and display campaigns.
How Data Science Empowers Performance Marketing & SEM
Here’s how you can leverage data science to directly improve the performance of your paid search campaigns.
Google Accused of Privacy Gaslighting by University Scholars
Two university PhD researchers accused Google of gaslighting about Chrome browser and privacy.
Advanced PPC Strategies for Your Ecommerce Site
Here are some advanced PPC strategies ecommerce retailers can use in order to stay ahead.
Google Ads Lets Users Add Filters to the Overview Page
In response to user feedback, Google Ads is introducing filters to the Overview page.
Rule Back-to-School: Marketing Tips for Reaching Educators
Discover how educators shop differently than parents and students and learn pointers to capture this important market.
Avoid Targeting Pitfalls & Save Budget with 7 Paid Search Best Practices
Learn about the key PPC targeting considerations that can make or break the success of your paid search campaign.
What Search Marketers Should Know About Amazon DSP
Amazon’s Demand Side Platform (DSP) has many advantages for search marketers doing display. Here’s what you need to know.
Why Bidding On Your Brand Name is Important
I may seem counterintuitive but PPC bidding on your own brand name makes sense.
Google Ads is Switching Search & Shopping Campaigns to Standard Delivery
Google Ads is changing its ad delivery methods, switching search and shopping campaigns from accelerated delivery to standard delivery.
7 Expert Tips to Boost Your PPC Performance Today
Here are seven areas to consider when optimizing your paid search campaigns if you want to bring the greatest returns.
Google Ads to Remove Average Position Metric on September 30
Google announced that the average position metric is getting removed from Google Ads starting the week of September 30.
Google Ads’ Optimization Score Now Includes Shopping Campaigns
Optimization scores in Google Ads will now include shopping campaigns as well as search campaigns.