Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
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Is Conversion Lift the Future of Attribution?
Stop building complicated attribution models. Learn how conversion lift tests can help you measure your digital advertising performance.
Google Shopping Ads Benchmarks for YOUR Industry
Find out how ecommerce advertisers are performing with their Google Shopping and Bing Shopping campaigns.
7 Retail & Ecommerce PPC Copy Tactics to Give You the Extra Edge
Here’s how to improve your ecommerce PPC and get qualified searchers with high purchase intent to click on your ad.
10 Amazing Ways to Harness the Power of PPC Remarketing Campaigns
Here are 10 types of remarketing you can do on Google Ads and Bing Ads.
The Best Feature in the New Google Ads Editor: PPC Audits
Here’s why Google’s free PPC auditing tools – like the new Ads Editor and the Reports tab – are worth a try.
5 Video Ad Marketing Goals & How to Achieve Them
Here are five goals you might have for your video advertising campaign and how you can achieve them.
5 Less Obvious PPC Testing Ideas That You Should Try
Looking for new PPC features and ideas to test? Spice up your PPC campaign testing with these five tests.
Bing Makes Text Ads More Actionable With New Extension
Bing Ads introduced a new extension which lets advertisers utilize call-to-action buttons with text ads.
Google Ads Editor Introduces Full Cross-Account Management
Google has officially launched Google Ads Editor version 1, which now offers full cross-account management.
Google Ads Brings Cross-Device Activity Data to All Attribution Reports
All attribution reports in Google Ads will soon include information about cross-device activity and conversions.
What You Need to Know About PPC Budgets & Bidding
Learn three methods to estimate your PPC budget and the different bidding strategies that advertisers can test on search campaigns.
5 Strategies for Customer Uploads in PPC Campaigns
Customer upload lists are often underused in paid search. Here are examples of how to use them in PPC campaigns.
79% of Digital Advertisers are Also Using SEO in Their Marketing Strategies
New data reveals that 79% of digital advertisers are also using SEO as part of their marketing strategy in 2019.
How to Upgrade Your PPC Reporting Process to Avoid Common Traps
Preparing PPC reports is a necessary evil. Consider these five tips to upgrade your paid search reporting process.
What to Do When Amazon Sales Cannibalize Your Ecommerce Sales
Here are two ways to reduce the impact of your success on Amazon to your website sales.
How to Do PPC Keyword Research
Here’s a user-first keyword research strategy that will improve your paid search campaigns and save you both time and money.
8 Dos & Don’ts of Search Audiences
The dos and dont’s of audiences for Google Ads have changed. Here’s what you need to know.
Upper Funnel Advertising: How to Use Display & Video Ads to Boost Awareness
Here are the advertising tactics you can use to target customers at the top of the purchase funnel.
9 Tips to Drive More Profit with Your Remarketing Campaigns
Considering investing in remarketing or already investing? Maximize your returns with these nine tips.
5 Reasons You MUST Spend Money Outside of PPC
Here are five reasons why you should be alarmed if your client’s business rests solely on PPC.
Google Ads Will Recommend Which Columns to Add to Reports
Google Ads has a new “recommended columns” feature, which will highlight columns of data that are worth paying attention to.
Google Ads to Provide Users With More Assistance After Ad Disapprovals
Google Ads is introducing a better solution for letting users know when ads are removed for policy violations.
Google Ads’ Smart Segmentation Feature Can Identify Users Who are Most Likely to Buy
Google is rolling out new ad units for mobile games and introducing new ‘smart segmentation’ technology.
How to Optimize Google Ads When Average Position Disappears
These metrics can replace ‘average position’ on Google Ads and help you better optimize your PPC account.
What Does PPC Have to Do With Website Design?
A great website is crucial to great PPC. These six website design elements can most impact your PPC performance.
Google Shopping Ads to Automatically Appear in Google Images
Google Images is now a default placement option for Google Ads users who are running shopping ads.
3 Ways Quality Data Can Help You Achieve SEM Success
Quality data is key to SEM program success. Learn why using it the right way helps boost conversions and ROI.
Google Introduces Shoppable Ads on Google Images
Google is introducing a new way for retailers to promote products in image search with shoppable ads.
Developing a Sustainable PPC Strategy: What You Need to Know
Here are some key considerations if you want to develop a sustainable PPC campaign that drives results.
How to Prequalify Traffic with PPC Ads & Increase ROI
Here’s how to use PPC ads to prequalify traffic, discourage users you don’t want, and deliver better ROI.