Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
Paid Search Spend Expected to Grow 22.5% This Year in Retail Sector
According to eMarketer’s latest figures, paid search spend in retail is expected to grow by 22.5% this year.
Microsoft Advertising, FKA Bing Ads, Rolls Out Support for Parallel Tracking
Microsoft Advertising is rolling out a series of new features designed to help pages load faster after an ad click.
The Marketing Funnel Isn’t Dead, We Just Understand It Better
Is the marketing funnel really outdated due to the influence of digital? Or has our understanding of it simply evolved?
Google Ads Introduces New Ways to Promote In-Store Sales
Google Ads is rolling out new ways for local businesses to advertise in-store sales.
Fact or Myth: Mobile Killed Desktop
Here’s how PPC advertisers can optimize for today’s consumer decision journey.
Turning Insights into Actions with an Audience Manager
Here’s how audience management technology can empower PPC marketers to turn insights into action.
Google Ads Begins Reporting on Shopping Campaign Landing Pages
Google Ads now reports on landing page performance from shopping campaigns. Data will be included in the “Landing pages” page.
Google Ads is Removing Features from Portfolio Bid Strategies
Google Ads is making adjustments to two portfolio bid strategies in an effort to simplify the experience for users.
Google Ads App Now Has Ability to Create & Edit Responsive Search Ads
An update to the Google Ads mobile app introduces support for creating and editing responsive search ads.
Google Lets Advertisers Promote YouTube Live Streams as Display Ads
Google is introducing a new ad format that lets marketers run YouTube live streams in display ads. Live stream ads can appear anywhere Google’s display...
Google Introduces Interactive Ads With 3D Objects
Google is introducing a new display ad format, called Swirl, that allows users to interact with 3D objects.
12 EASY Signs You Need to Rethink Your Paid Search Strategy
Do you have the right paid search strategy in place? Here are 12 signs it’s time to rethink your approach.
Display Advertising Stats: SEMrush Study Reveals Top GDN Trends
Read on to learn the key GDN trends and insights to help you make the most out of display advertising.
8 Tips for More Effective Video Ads
Here are eight tips that will help you create more effective video ads.
Firefox Confronts Chrome and Facebook with Enhanced Privacy
Firefox announced enhanced privacy settings by default, lobs criticism at Chrome and Facebook.
10 Amazing Tips to Write Better Mobile PPC Ads
Want to reach and convert your audience on mobile devices? Write better PPC ads. Focus on these 10 key areas.
Google Ads Restrictions Are Impacting Third-Party Tech Support Providers
After restricting ads for third-party tech support services to “legitimate” providers, Google hasn’t delivered on its promised verification program.
Google to No Longer Display Text-Only AdSense Ads
In an effort to modernize its advertising products, Google is returning the text-only AdSense ad unit.
A Quick Guide to Non-Google Search & Display Ads in Asia
Here’s a rundown of the available advertising products from popular Asian search engines-portal sites: Baidu, Naver, and Yahoo Japan.
Google Ads is Removing Two Bidding Strategies in June
Google is planning to remove the ‘Target Search Page Location’ and ‘Target Outranking Share’ bid strategies in late June.
How to Use Keyword Intent to Boost PPC Performance
Set yourself up for keyword success by understanding the impact of auction price, customer journey factors, and volume/value potential.
How to Optimize Your Paid Search Keyword List in 3 Steps
When you optimize your keyword list, you’re also optimizing your offer, audience, and conversion rates. Here’s how to do it.
4 Actionable Strategies for Using Audience Insights Tools
Audience Insights tools are powerful when know how to use them. Here are four strategies to improve your audience game.
Google Ads Offers New Recommendations to Improve Optimization Score
Google Ads is making its optimization score even more useful by adding new recommendations to improve campaigns.
Top 10 Google Ads Announcements From Google Marketing Live 2019
Google Marketing Live concluded last week after two days full of announcements related to new Google Ads features.
Google Ads Introduces Three New Bidding Strategies
Google has introduced three new bidding strategies for Google Ads advertisers that offer more flexibility than Smart Bidding.
Google Marketing Live Day 1: Everything You Need to Know
Here’s your first look at six new ad formats and new measurement and reporting features, announced at Google Marketing Live.
54% of Podcast Listeners Likely to Buy From Brands They Hear Advertised
A report on podcast listeners reveals over half are likely to consider buying from a brand advertised on a podcast.
What to Expect From Your New PPC Agency
Here are six things you can expect when you first start working with a PPC agency.
Google’s Smart Shopping Campaigns Can Be Optimized for In-Store Visits
Google will soon allow retailers to optimize Smart Shopping Campaigns for store visits and display their local inventory information.