Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
12 EASY Signs You Need to Rethink Your Paid Search Strategy
Do you have the right paid search strategy in place? Here are 12 signs it’s time to rethink your approach.
Display Advertising Stats: SEMrush Study Reveals Top GDN Trends
Read on to learn the key GDN trends and insights to help you make the most out of display advertising.
8 Tips for More Effective Video Ads
Here are eight tips that will help you create more effective video ads.
Firefox Confronts Chrome and Facebook with Enhanced Privacy
Firefox announced enhanced privacy settings by default, lobs criticism at Chrome and Facebook.
10 Amazing Tips to Write Better Mobile PPC Ads
Want to reach and convert your audience on mobile devices? Write better PPC ads. Focus on these 10 key areas.
Google Ads Restrictions Are Impacting Third-Party Tech Support Providers
After restricting ads for third-party tech support services to “legitimate” providers, Google hasn’t delivered on its promised verification program.
Google to No Longer Display Text-Only AdSense Ads
In an effort to modernize its advertising products, Google is returning the text-only AdSense ad unit.
A Quick Guide to Non-Google Search & Display Ads in Asia
Here’s a rundown of the available advertising products from popular Asian search engines-portal sites: Baidu, Naver, and Yahoo Japan.
Google Ads is Removing Two Bidding Strategies in June
Google is planning to remove the ‘Target Search Page Location’ and ‘Target Outranking Share’ bid strategies in late June.
How to Use Keyword Intent to Boost PPC Performance
Set yourself up for keyword success by understanding the impact of auction price, customer journey factors, and volume/value potential.
How to Optimize Your Paid Search Keyword List in 3 Steps
When you optimize your keyword list, you’re also optimizing your offer, audience, and conversion rates. Here’s how to do it.
4 Actionable Strategies for Using Audience Insights Tools
Audience Insights tools are powerful when know how to use them. Here are four strategies to improve your audience game.
Google Ads Offers New Recommendations to Improve Optimization Score
Google Ads is making its optimization score even more useful by adding new recommendations to improve campaigns.
Top 10 Google Ads Announcements From Google Marketing Live 2019
Google Marketing Live concluded last week after two days full of announcements related to new Google Ads features.
Google Ads Introduces Three New Bidding Strategies
Google has introduced three new bidding strategies for Google Ads advertisers that offer more flexibility than Smart Bidding.
Google Marketing Live Day 1: Everything You Need to Know
Here’s your first look at six new ad formats and new measurement and reporting features, announced at Google Marketing Live.
54% of Podcast Listeners Likely to Buy From Brands They Hear Advertised
A report on podcast listeners reveals over half are likely to consider buying from a brand advertised on a podcast.
What to Expect From Your New PPC Agency
Here are six things you can expect when you first start working with a PPC agency.
Google’s Smart Shopping Campaigns Can Be Optimized for In-Store Visits
Google will soon allow retailers to optimize Smart Shopping Campaigns for store visits and display their local inventory information.
Google Confirms it Will Show Ads on its Mobile Home Page
Google has introduced a new ad unit that will be displayed on the search engine’s home page in mobile browsers.
How to Use Personas to Boost Your PPC Performance
While often underutilized, personas can actually boost your PPC campaigns. Follow these tips to leverage personas for paid search.
Google Ads App Can Now Create More Types of Ads On-the-Go
Google unveiled some updates to the Google Ads app which will let users create more ads and manage more campaigns.
Google Ads Reports Can Now Be Downloaded in Sheets – Pros & Cons
Google Ads now lets advertisers download reports directly into Google Sheets. Learn the pros and cons of this new integration.
Google Ads Reporting is Currently Delayed Until Further Notice
Reporting data for Google Ads and AdSense is currently delayed as a result of a bug discovered on April 30.
24% of Search Marketers Are Now Running Responsive Search Ads
Responsive search ads (RSAs) are catching on quickly with search marketers after being introduced less than a year ago.
Google Display & Video 360 Helps Marketers Protect Their Brand
Google is introducing new ways for marketers to protect their brand while running Display & Video 360 campaigns.
Microsoft Advertising Introduces Sponsored Products
Microsoft Advertising, formerly Bing Ads, is introducing new product offerings: Sponsored Products and an update to the Microsoft Audience Network.
Microsoft Advertising is the New Bing Ads
Bing Ads has been officially rebranded as Microsoft Advertising, marking an evolution in the platform’s offerings.
Bing Ads Will No Longer Serve Entities With Destination URLs By the End of 2019
Bing Ads is notifying users about upcoming changes to destination URLs that begin rolling out in August.