Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
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The 8 Best PPC Ad Networks
Choosing the right PPC ad network is crucial for successful advertising campaigns. Discover the top networks and what sets them apart.
Google Ads Revamps Query Matching: What You Need to Know
Google Ads revamps query matching, adding misspelling tools and brand controls to boost campaign efficiency.
Mastering AI-Powered PPC Bid Strategies: A Guide To Maximizing Performance
Discover AI-powered bid strategies in Google Ads and learn how to choose the right one to maximize your PPC performance and achieve your goals.
10 Tips On How To Rock A Small PPC Budget
Optimize your PPC budget for maximum results. Find out how to balance cost, volume, and competition in your industry with a small budget.
How To Reduce Wasted Ad Budget: The Hidden Cost of Close Variants
Our study across millions of clicks revealed the true cost of leaving close variants unsupervised; we break down the impact and how to tame them.
15 Ways To Improve Conversion Rates In Google Ads
Discover 15 proven strategies to boost Google Ads conversion rates. From keyword optimization to social proof, maximize ROI with these actionable tips.
Ask A PPC: Why Have My Google Ads Not Got Any Impressions?
In this month’s Ask A PPC, learn possible reasons for your Google ads having no impressions, from bid and budget to low search volume issues.
Unlocking The Secrets Of Google Ad Auctions
Discover the secrets behind Google ad auctions: explore how understanding these dynamics can improve your return on investment and business outcomes.
How To Make Sure Google’s Automation Settings Aren’t Working Against You
Maximize campaign performance with Google Ads automation settings. Be the ultimate decision-maker for your account and exert more control over your advertising efforts.
Google Ads: A Quick Guide To Every AI-Powered Ad Creative Feature (And What’s Coming Soon)
What’s the difference between automatically created assets and dynamic assets or conversational experience and generated assets? Why should you care? Let’s dig in.
Google Provides Guidance To Advertisers On Upcoming Data Privacy Compliance Laws
Google Ads prepares advertisers for changes to its Restricted Data Processing controls as individual state laws will go into effect later this year.
Google Marketing Live 2024: The Ultimate Recap For Advertisers
After attending Google Marketing Live, SEJ contributor Brooke Osmundson shares the top product updates for Google Ads, covering creatives, media, and measurement.
How To Use The Google Ads Search Terms Report
Discover the hidden powers of the Google Ads Search Terms Report to help maximize your Google Ads strategy and improve ROI.
Google, Bing & Amazon’s 2024 Shopping Ad Changes & How To Navigate Them
Learn to navigate the biggest shopping ad changes and how to integrate them into your ecommerce business.
Ask A PPC: How Do I Get A Job At A PPC Agency
Looking to get a job with a PPC agency? Learn about the skills, knowledge, and mindset that are in demand in the job market today.
New Google Search Ads Resemble AI Assistant App
Google’s new search ads blur the lines between AI search results and paid “recommendations”
![7 Ways AI Took My Job [To The Next Level]](https://www.searchenginejournal.com/wp-content/uploads/2024/05/featured-image-186-862-760x400.webp)
7 Ways AI Took My Job [To The Next Level]
Will AI take your marketing job to the next level? Yes! Learn how to use generative AI to improve your campaigns & get higher ROI.
![[Expert Panel] New Google Shopping Ads Strategies Uncovered](https://www.searchenginejournal.com/wp-content/uploads/2024/04/featured-3-224-760x400.webp)
[Expert Panel] New Google Shopping Ads Strategies Uncovered
Discover how to create powerful product listings with Google Shopping Ads and measure your success using best-in-class metrics.
SEM Vs. SEO: What’s The Difference?
Should I be using SEO, SEM, or both? Find out the difference between the two and learn how they can give you a competitive advantage.
Google Ads Restricts Brand Names & Logos From AI Image Generation
Google clarifies AI image tools in Ads won’t generate branded product visuals, only generic lifestyle and product images.
How To Increase Conversions With This 6-Step Customer Journey Analysis
Learn how to improve conversion rates for all of your marketing campaigns by tying attribution to each part of the customer journey.
Google: Proximity Not A Factor For Local Service Ads Rankings
Google states proximity to the searcher is no longer a primary factor in ranking local service ads.
The Power Of QA: How Not to Ruin Your Campaign…Or Your Day
Don’t let your campaign fail. Understand the significance of Quality Assurance (QA) checks in search marketing and avoid costly mistakes.
Do More with Less: Navigating Customer Acquisition Challenges for Today’s Enterprises
Watch on-demand to learn a scalable and sustainable acquisition framework to support long-term growth objectives in your campaigns.
Google Performance Max For Marketplaces: Advertise Without A Website
Google launches Performance Max for Marketplaces, letting sellers advertise products without websites.
![[PPC] Automation & AI: What Humans Should Be Doing For Success](https://www.searchenginejournal.com/wp-content/uploads/2024/04/hero-featured-97-760x400.webp)
[PPC] Automation & AI: What Humans Should Be Doing For Success
Optimize your marketing budget with top tools & tactics for reducing cost per lead and boosting ROI. Discover how to track paid strategy effectiveness.
Google Unveils 4 Updates At IAB NewFronts 2024
Explore the possible reasons behind Google and YouTube holding separate NewFront events. Learn how they are unveiling updates and strategies for digital video.
Google Ads To Automatically Pause Low-Activity Keywords
Google Ads will automatically pause inactive keywords starting in June.
2024’s Top PPC Tactics: Triple Your Google Ads Local Leads
Watch on-demand and learn effective bidding strategies, along with critical mistakes to avoid, so you can propel your paid strategies to success.
Google Ads Performance Max Updates For Full-Funnel Optimization
Google Ads launches Performance Max updates for full-funnel optimization, audience insights, and testing advertising strategies.