Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
How To Choose The Right Bid Strategy For Lead Generation Campaigns
Find out how assigning different values to conversion actions can help you choose the right bid strategy for your lead generation campaigns.
Google Brings AI Ad Image Editing To Search, Display, & More
Google expands AI-powered ad image editing to more campaigns, enhancing creative capabilities for advertisers across its platform.
Google Ads Rolls Out New Performance Max Insights And Controls
Google announces updates for Performance Max campaigns, including creative reporting, insights, and increased advertiser controls.
Google Ads Expands AI Campaign Tools To More Languages
Google expands AI search campaign tools to new languages, adds creative capabilities and advertiser controls to optimize performance.
Winning At Bidding: Tips For Effective Google Shopping Bid Management
Learn effective strategies for Google Shopping bid management to maximize ROI and win the bid war with actionable tips and insights.
Performance Max For Lead Generation: Advanced Strategies And Pitfalls To Avoid
Discover advanced strategies for leveraging Google’s Performance Max (PMax) campaigns in lead generation. Maximize your results and overcome unique challenges.
Google Expands YouTube First Position Ad Availability
Google expands YouTube First Position ads, offering wider content reach and dynamic pricing through Display & Video 360.
Google Introduces New Data Privacy Technology for Advertisers
Google introduces confidential matching, a new privacy technology for advertisers using secure data processing.
Assigning The Right Conversion Values To Make Value-Based Bidding Work For Lead Gen
Watch the third video in our series for tips on using proxy values and fine-tuning with conversion value rules in Google Ads.
Meta Announces Updates To Business Tools Affecting Advertisers
Meta tightens data restrictions on Business Tools, impacting advertisers’ custom audiences and reporting. Industry experts advise preparation for privacy-focused changes.
Google Ads To Phase Out Enhanced CPC Bidding Strategy
Google Ads to discontinue Enhanced CPC bidding strategy, transitioning advertisers to manual CPC or newer AI-driven options by March 2025.
Mediavine Bans Publisher For Overuse Of AI-Generated Content
Ad firm Mediavine reportedly terminates a publisher’s account for overusing AI-generated content, citing quality concerns.
Google Users Warned Of Surging Malvertising Campaigns
Google search results increasingly exploited by “malvertising” ads spreading malware and phishing scams, researchers warn.
August Update from IAB Shows Ad Spend & Opportunities For Growth In 2024
Get insights into the shifting ad spending trends and strategies for growth in the Interactive Advertising Bureau’s 2024 Outlook study.
Google To Upgrade Video Action Campaigns To Demand Gen
Google to replace Video Action Campaigns with Demand Gen, promising improved performance and multi-format capabilities for advertisers.
How To Set A Winning Data Strategy For Value-Based Bidding
A simple guide to laying the right foundation to make value-based bidding work for you.
How To Consider The 4 Ps Of Marketing In Ecommerce & Paid Media
Drive your ecommerce growth with the power of the 4 Ps. Gain insights into optimizing product, price, place, and promotion for maximum results.
Google Introduces New Consent Management Tools For Advertisers
Google introduces integrated consent management setup across its ad platforms, partnering with four CMPs to simplify privacy compliance for advertisers.
Is Value-Based Bidding Your Ticket To Higher Quality Leads?
Here are the key considerations to determine whether value-based bidding in Google Ads is right for your business.
9 Proven Ways To Improve Your PPC Campaign Performance
Stay ahead in the ever-evolving world of PPC advertising. Explore strategies to improve campaign performance and adapt to new industry trends.
![How CTV Fits Into Digital Marketing During Holiday Season [Interview With Matt Voda]](https://www.searchenginejournal.com/wp-content/uploads/2024/08/how-ctv-fits-into-digital-marketing-during-holiday-275-760x400.webp)
How CTV Fits Into Digital Marketing During Holiday Season [Interview With Matt Voda]
Digital marketers must now navigate new shifts in consumer behavior in preparation for the holidays, read which seven trends will have impact.
Meta’s New Ad Tools Promise More Precise Customer Targeting
Meta announces ad platform updates for Facebook and Instagram, focusing on AI-driven optimization, enhanced analytics integration, and improved conversion attribution.
Enterprise PPC Success Checklist: Setting Your Campaigns Up For Success
Achieve PPC success in the enterprise space with this helpful checklist. Overcome the challenges and implement effective strategies for maximum ROI.
What Are Display Ads: A Complete Guide for Digital Marketers
Discover the essentials of display advertising, from types and strategies to top tools, to boost your PPC campaigns and drive maximum results.
Step-By-Step Guide To Earning Your Google Ads Certification
Become Google Ads Certified with our comprehensive guide. Gain the knowledge and skills to successfully manage Google Ads campaigns.
Conversion Tracking & Reporting For Enterprise Accounts: Avoid Common Pitfalls
Discover the challenges and solutions for conversion tracking in enterprise SEO. From securing permissions to reporting, we’ve got you covered.
Google Halts AdSense Monetization For Russia-Based Publishers
Google halts AdSense monetization in Russia, impacting publishers and and further isolating Russia’s digital economy amid ongoing geopolitical tensions.
Google’s AI Now Chooses Your Local Ad Photos
Google introduces AI photo selection for Local Services Ads, potentially impacting ad rankings and engagement.
Holistic Search 2.0: Optimizing and Measuring Organic & Paid Performance
Watch this on-demand webinar, and see iQuanti share actionable insights for measuring success within the intersecting channels of organic and paid search.
![Google Ads Experiencing Outage Impacting Key Features [Updated]](https://www.searchenginejournal.com/wp-content/uploads/2024/08/img_2024-08-01-155232-111-760x400.webp)
Google Ads Experiencing Outage Impacting Key Features [Updated]
Google Ads is experiencing an outage, disrupting key features and reports. The company is working to resolve widespread system issues.