Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
Upper Funnel Advertising: How to Use Display & Video Ads to Boost Awareness
Here are the advertising tactics you can use to target customers at the top of the purchase funnel.
9 Tips to Drive More Profit with Your Remarketing Campaigns
Considering investing in remarketing or already investing? Maximize your returns with these nine tips.
5 Reasons You MUST Spend Money Outside of PPC
Here are five reasons why you should be alarmed if your client’s business rests solely on PPC.
Google Ads Will Recommend Which Columns to Add to Reports
Google Ads has a new “recommended columns” feature, which will highlight columns of data that are worth paying attention to.
Google Ads to Provide Users With More Assistance After Ad Disapprovals
Google Ads is introducing a better solution for letting users know when ads are removed for policy violations.
Google Ads’ Smart Segmentation Feature Can Identify Users Who are Most Likely to Buy
Google is rolling out new ad units for mobile games and introducing new ‘smart segmentation’ technology.
How to Optimize Google Ads When Average Position Disappears
These metrics can replace ‘average position’ on Google Ads and help you better optimize your PPC account.
What Does PPC Have to Do With Website Design?
A great website is crucial to great PPC. These six website design elements can most impact your PPC performance.
Google Shopping Ads to Automatically Appear in Google Images
Google Images is now a default placement option for Google Ads users who are running shopping ads.
3 Ways Quality Data Can Help You Achieve SEM Success
Quality data is key to SEM program success. Learn why using it the right way helps boost conversions and ROI.
Google Introduces Shoppable Ads on Google Images
Google is introducing a new way for retailers to promote products in image search with shoppable ads.
Developing a Sustainable PPC Strategy: What You Need to Know
Here are some key considerations if you want to develop a sustainable PPC campaign that drives results.
How to Prequalify Traffic with PPC Ads & Increase ROI
Here’s how to use PPC ads to prequalify traffic, discourage users you don’t want, and deliver better ROI.
Google Expands Call-Only Ads With More Text
Google is upgrading call-only ads with the option to add up to two headlines and more text in the description. The update, rolling out in...
Google Introduces 3 New Features for Responsive Display Ads
Google is rolling out three new features for responsive display ads that are designed to improve functionality and reporting capabilities.
How to Optimize Shopping Actions with Google Express
Here is how to take your Google Express optimization to the next level if you’re using Shopping Actions today.
Google Ads Makes Predefined Reports Easier to Access
Google Ads is making it easier for users to find predefined reports for the dataset they’re viewing.
Google Ads’ Universal App Campaigns Are Now Just ‘App Campaigns’
Google is rebranding Universal App Campaigns, which are now known simply as “App campaigns.”
Google Serves 11X More AMPHTML Ads Compared to Last Year
The number of AMPHTML ads served by Google has grown 11x year-over-year.
Google Ads Updates Mobile Speed Score for Landing Pages
Google Ads has changed the way it calculates mobile speed score, which is located in the Landing Pages tab.
Bing Ads Improves Search Term Reporting
Bing Ads has improved search terms reporting with more data and the ability to track more campaigns.
Why You Should Pair Programmatic Advertising with Paid Search
Here’s why you should consider pairing programmatic advertising with your existing PPC, SEO, and other digital marketing strategies.
You’re Doing PPC Ad Tests Wrong – This Script Will Help
Ad testing can be time-consuming. This Google Ads script can help you do PPC ad tests the right way.
How to Build an Executive/KPI Dashboard to Prove Your PPC Value
Here’s how to find your key success metric, prove the value of your work, and make your bosses happy.
Paid Search Spend Grows 10% Globally Year-Over-Year
A new report on digital advertising in Q4 2018 reveals that paid search spend grew 10% year-over-year.
Why You Can’t Build a Successful PPC Program in Just a Few Hours
Some PPC guides suggest you could get a successful PPC program up and running in just a few hours. But the reality isn’t so simple.
Are Dedicated Landing Pages Hurting Your Conversion Rate?
These examples demonstrate how focusing on page elements, rather than people, can cause your campaigns to end in disaster.
Google Pushes Back Parallel Tracking for Display & Video Campaigns to May 1st
Google Ads is now expanding parallel tracking to Display and Video campaigns on May 1st.
Google Ads is Bringing Click Share to Search Campaigns
Google Ads has begun rolling out click share for search campaigns.
Top 3 New(ish) PPC Features to Increase Your Paid Search ROI
Check out these three Google and Bing Ads features and tips on how you can use them right now.