Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
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Google Expands Call-Only Ads With More Text
Google is upgrading call-only ads with the option to add up to two headlines and more text in the description. The update, rolling out in...
Google Introduces 3 New Features for Responsive Display Ads
Google is rolling out three new features for responsive display ads that are designed to improve functionality and reporting capabilities.
How to Optimize Shopping Actions with Google Express
Here is how to take your Google Express optimization to the next level if you’re using Shopping Actions today.
Google Ads Makes Predefined Reports Easier to Access
Google Ads is making it easier for users to find predefined reports for the dataset they’re viewing.
Google Ads’ Universal App Campaigns Are Now Just ‘App Campaigns’
Google is rebranding Universal App Campaigns, which are now known simply as “App campaigns.”
Google Serves 11X More AMPHTML Ads Compared to Last Year
The number of AMPHTML ads served by Google has grown 11x year-over-year.
Google Ads Updates Mobile Speed Score for Landing Pages
Google Ads has changed the way it calculates mobile speed score, which is located in the Landing Pages tab.
Bing Ads Improves Search Term Reporting
Bing Ads has improved search terms reporting with more data and the ability to track more campaigns.
Why You Should Pair Programmatic Advertising with Paid Search
Here’s why you should consider pairing programmatic advertising with your existing PPC, SEO, and other digital marketing strategies.
You’re Doing PPC Ad Tests Wrong – This Script Will Help
Ad testing can be time-consuming. This Google Ads script can help you do PPC ad tests the right way.
How to Build an Executive/KPI Dashboard to Prove Your PPC Value
Here’s how to find your key success metric, prove the value of your work, and make your bosses happy.
Paid Search Spend Grows 10% Globally Year-Over-Year
A new report on digital advertising in Q4 2018 reveals that paid search spend grew 10% year-over-year.
Why You Can’t Build a Successful PPC Program in Just a Few Hours
Some PPC guides suggest you could get a successful PPC program up and running in just a few hours. But the reality isn’t so simple.
Are Dedicated Landing Pages Hurting Your Conversion Rate?
These examples demonstrate how focusing on page elements, rather than people, can cause your campaigns to end in disaster.
Google Pushes Back Parallel Tracking for Display & Video Campaigns to May 1st
Google Ads is now expanding parallel tracking to Display and Video campaigns on May 1st.
Google Ads is Bringing Click Share to Search Campaigns
Google Ads has begun rolling out click share for search campaigns.
Top 3 New(ish) PPC Features to Increase Your Paid Search ROI
Check out these three Google and Bing Ads features and tips on how you can use them right now.
Which Brand (Not Which Ad) Won Super Bowl 2019?
Let’s review the best brands and ads that won Super Bowl 2019, the biggest commercial event of the year.
How to Turn PPC Failure Into Success: 4 Lessons Learned
Even when PPC efforts fail, you can gain insights. Here are some key lessons learned from a recent PPC failure.
Google Expands Maximize Conversions Bidding for TrueView for Action Ads
Google is making maximize conversions bidding globally available to advertisers using TrueView for Action campaigns.
4 Ways to Use Excel Macros in PPC to Save Time
Here’s how to use Excel Macros to complete ongoing PPC tasks quickly and accurately without giving up all control.
Facebook Algorithms & Personal Data: Are They Getting it Right?
New research reveals that some Facebook users don’t think the information Facebook has about their interests is accurate.
Google’s Best Practices for Improving Your Google Ads Optimization Score
Google has released a set of best practices to help Google Ads users improve their optimization score.
PPC Geotargeting Best Practices Guide
Here are the top benefits of using geotargeting on your PPC campaigns, plus hands-on tips on avoiding common geotargeting pitfalls.
Top 3 Strategies to Get the Most out of Quality Score
Quality Score is a wonderful health indicator, but a terrible KPI. Here’s how to REALLY unlock your account’s fullest potential.
Google Ads to Manage Users’ Campaigns Unless They Opt Out
Google Ads is sending emails to users notifying them of a major change that will be implemented unless they opt-out.
Google Expands Access to 15-Second Non-Skippable Video Ads
Google is giving all advertisers the ability to run 15-second non-skippable video ads.
7 Ways to Use Facebook Lead Gen Ads You May Not Have Thought Of
Here are seven ideas for using lead gen ads for companies that don’t generate leads.
How to Create a Paid Search Plan That Will Drive Results
Create a PPC plan that ensures you’re prepared to exceed your goals and outlines exactly how you’ll do it.
Bing Ads to Exclusively Serve Yahoo Search Traffic Starting in March
Microsoft has announced an expanded partnership with Verizon Media enabling Yahoo search traffic to be exclusively served by Bing Ads.