Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
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What Search Marketers Need to Know About Attribution
There are many attribution models out there… but which ones should you paying be attention to?
Bing Makes it Easier to Manage Dynamic Search Ads Campaigns
Bing Ads is introducing page feeds which will make it easier for advertisers to manage Dynamic Search Ads campaigns.
How to Create Amazing Remarketing Funnels: 5 Tips You Need to Know
Learn why you need to understand your funnels to create great remarketing campaigns (and five simple ways to do so).
A Beginner’s Guide to Google Ads & Facebook Remarketing
Here are a few ways to use retargeting and remarketing on Google Ads and Facebook for an omni-channel advantage.
Google AdWords Express is Now Part of Google Ads
Google is notifying advertisers that AdWords Express has joined the Google Ads platform.
The Year of Automated PPC: 3 Survival Tips
These three high-level action items related to automation and tools should be on your agenda to consider this year.
Google Chrome to Expand Ad Blocking Worldwide on July 9th
Google Chrome is expanding ad blocking worldwide on July 9, which will affect sites that repeatedly show disruptive ads.
Google Ad Impressions on Connected TVs Up by Over 80%
Google’s efforts to expand advertising to TV screens led to an 80% increase in impressions in 2018.
Google Ads Not Working for Your Small Brand? Try Something Different
Here are three different Google Ads strategies you can use to go up against megabrands in competitive PPC markets.
Google Shopping Lets Merchants Add Full Product Pages to Listings
An update to Google Manufacturer Center gives advertisers the ability to add product pages to Google Shopping listings.
5 PPC Calls-to-Action Tips & 4 Gotchas You Need to Know
Review and maximize your PPC account goals and CTAs with these helpful tips.
Google AdSense Issues User Generated Content Warning
Google AdSense warns publishers to control User Generated Content… or else.
Google Refutes Claims That Users Can’t Recognize Paid Search Results
A Google engineer has refuted claims that most people cannot tell the difference between paid and organic search results.
Data-Driven PPC Insights to Engage Rheumatoid Arthritis Patients
These research points and actionable insights can help pharmaceutical brands focusing on rheumatoid arthritis improve their PPC strategy.
Bing Ads is Removing Data From ‘Share of Voice’ Reports
Bing Ads is removing data from the Share of Voice report, saying it’s not needed after introducing the competition tab.
Google Offers a New Way to Pay for Display Ads
Google Ads is now giving advertisers the option to pay for conversions when using display campaigns.
Bing Reveals the Top Holiday Queries for 2018
Bing Ads has released its list of the top trending searches for the 2018 holiday season.
3 Key PPC Touchpoints to Engage Diabetes Patients
Here’s how pharmaceutical companies can use paid search marketing to engage with diabetes patients.
A Bing Ads Script for Maintaining Monthly Account Budgets
This free Bing Ads script can help keep your managed accounts under a maximum monthly budget.
Google to Roll Out New Call-to-Action Extension for Video Ads
Google Ads is sunsetting the YouTube call-to-action overlay in January 2019 and introducing a new CTA extension in its place.
4 Common Goals of PPC Landing Pages for B2B Lead Gen Campaigns
This post reviews four common goals of PPC landing pages for B2B lead generation campaigns.
5 Ways to Optimize PPC Advertising to Improve the Customer Experience
Focus on these five key areas to develop a relevant, sustainable, and scalable advertising strategy that prioritizes customer experience.
4 Key GDN Settings to Check for Smarter Ad Spend
Keep a close eye on these key settings to keep your Google Display Network ad spend in check.
Amazon Advertising Options Guide: What Marketers Need to Know
This Amazon advertising guide will walk you through four ways to get your products in front of millions of shoppers.
Google Introduces 4 New Tools for Responsive Search Ads
Google is rolling out a series of updates to responsive search ads which includes more languages and new reporting tools.
Google Ads Can Now Count Calls from Location Extensions as Conversions
Calls from Google Ads location extensions can now be counted as conversions as long as account-level call reporting is enabled.
Google to Serve Ads Across Disney Properties Through New Partnership
Google has formed a new partnership with The Walt Disney Company, which allows Google to serve ads across Disney properties.
How to Balance Search Ad Best Practices & Machine Learning Innovation
Here’s how you can balance search ad best practices with developments in automation.
Google Ads Brings Merchant Promotions to Shopping Actions
Google Ads is bringing its Merchant Promotions program to Shopping Actions for retailers.
How SEO & PPC Keyword Research Can Work Together
Here’s how you can inform and improve your SEO and PPC strategies by analyzing each other’s keyword data.