Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
Which Brand (Not Which Ad) Won Super Bowl 2019?
Let’s review the best brands and ads that won Super Bowl 2019, the biggest commercial event of the year.
How to Turn PPC Failure Into Success: 4 Lessons Learned
Even when PPC efforts fail, you can gain insights. Here are some key lessons learned from a recent PPC failure.
Google Expands Maximize Conversions Bidding for TrueView for Action Ads
Google is making maximize conversions bidding globally available to advertisers using TrueView for Action campaigns.
4 Ways to Use Excel Macros in PPC to Save Time
Here’s how to use Excel Macros to complete ongoing PPC tasks quickly and accurately without giving up all control.
Facebook Algorithms & Personal Data: Are They Getting it Right?
New research reveals that some Facebook users don’t think the information Facebook has about their interests is accurate.
Google’s Best Practices for Improving Your Google Ads Optimization Score
Google has released a set of best practices to help Google Ads users improve their optimization score.
PPC Geotargeting Best Practices Guide
Here are the top benefits of using geotargeting on your PPC campaigns, plus hands-on tips on avoiding common geotargeting pitfalls.
Top 3 Strategies to Get the Most out of Quality Score
Quality Score is a wonderful health indicator, but a terrible KPI. Here’s how to REALLY unlock your account’s fullest potential.
Google Ads to Manage Users’ Campaigns Unless They Opt Out
Google Ads is sending emails to users notifying them of a major change that will be implemented unless they opt-out.
Google Expands Access to 15-Second Non-Skippable Video Ads
Google is giving all advertisers the ability to run 15-second non-skippable video ads.
7 Ways to Use Facebook Lead Gen Ads You May Not Have Thought Of
Here are seven ideas for using lead gen ads for companies that don’t generate leads.
How to Create a Paid Search Plan That Will Drive Results
Create a PPC plan that ensures you’re prepared to exceed your goals and outlines exactly how you’ll do it.
Bing Ads to Exclusively Serve Yahoo Search Traffic Starting in March
Microsoft has announced an expanded partnership with Verizon Media enabling Yahoo search traffic to be exclusively served by Bing Ads.
What Search Marketers Need to Know About Attribution
There are many attribution models out there… but which ones should you paying be attention to?
Bing Makes it Easier to Manage Dynamic Search Ads Campaigns
Bing Ads is introducing page feeds which will make it easier for advertisers to manage Dynamic Search Ads campaigns.
How to Create Amazing Remarketing Funnels: 5 Tips You Need to Know
Learn why you need to understand your funnels to create great remarketing campaigns (and five simple ways to do so).
A Beginner’s Guide to Google Ads & Facebook Remarketing
Here are a few ways to use retargeting and remarketing on Google Ads and Facebook for an omni-channel advantage.
Google AdWords Express is Now Part of Google Ads
Google is notifying advertisers that AdWords Express has joined the Google Ads platform.
The Year of Automated PPC: 3 Survival Tips
These three high-level action items related to automation and tools should be on your agenda to consider this year.
Google Chrome to Expand Ad Blocking Worldwide on July 9th
Google Chrome is expanding ad blocking worldwide on July 9, which will affect sites that repeatedly show disruptive ads.
Google Ad Impressions on Connected TVs Up by Over 80%
Google’s efforts to expand advertising to TV screens led to an 80% increase in impressions in 2018.
Google Ads Not Working for Your Small Brand? Try Something Different
Here are three different Google Ads strategies you can use to go up against megabrands in competitive PPC markets.
Google Shopping Lets Merchants Add Full Product Pages to Listings
An update to Google Manufacturer Center gives advertisers the ability to add product pages to Google Shopping listings.
5 PPC Calls-to-Action Tips & 4 Gotchas You Need to Know
Review and maximize your PPC account goals and CTAs with these helpful tips.
Google AdSense Issues User Generated Content Warning
Google AdSense warns publishers to control User Generated Content… or else.
Google Refutes Claims That Users Can’t Recognize Paid Search Results
A Google engineer has refuted claims that most people cannot tell the difference between paid and organic search results.
Data-Driven PPC Insights to Engage Rheumatoid Arthritis Patients
These research points and actionable insights can help pharmaceutical brands focusing on rheumatoid arthritis improve their PPC strategy.
Bing Ads is Removing Data From ‘Share of Voice’ Reports
Bing Ads is removing data from the Share of Voice report, saying it’s not needed after introducing the competition tab.
Google Offers a New Way to Pay for Display Ads
Google Ads is now giving advertisers the option to pay for conversions when using display campaigns.
Bing Reveals the Top Holiday Queries for 2018
Bing Ads has released its list of the top trending searches for the 2018 holiday season.