Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
3 Key PPC Touchpoints to Engage Diabetes Patients
Here’s how pharmaceutical companies can use paid search marketing to engage with diabetes patients.
A Bing Ads Script for Maintaining Monthly Account Budgets
This free Bing Ads script can help keep your managed accounts under a maximum monthly budget.
Google to Roll Out New Call-to-Action Extension for Video Ads
Google Ads is sunsetting the YouTube call-to-action overlay in January 2019 and introducing a new CTA extension in its place.
4 Common Goals of PPC Landing Pages for B2B Lead Gen Campaigns
This post reviews four common goals of PPC landing pages for B2B lead generation campaigns.
5 Ways to Optimize PPC Advertising to Improve the Customer Experience
Focus on these five key areas to develop a relevant, sustainable, and scalable advertising strategy that prioritizes customer experience.
4 Key GDN Settings to Check for Smarter Ad Spend
Keep a close eye on these key settings to keep your Google Display Network ad spend in check.
Amazon Advertising Options Guide: What Marketers Need to Know
This Amazon advertising guide will walk you through four ways to get your products in front of millions of shoppers.
Google Introduces 4 New Tools for Responsive Search Ads
Google is rolling out a series of updates to responsive search ads which includes more languages and new reporting tools.
Google Ads Can Now Count Calls from Location Extensions as Conversions
Calls from Google Ads location extensions can now be counted as conversions as long as account-level call reporting is enabled.
Google to Serve Ads Across Disney Properties Through New Partnership
Google has formed a new partnership with The Walt Disney Company, which allows Google to serve ads across Disney properties.
How to Balance Search Ad Best Practices & Machine Learning Innovation
Here’s how you can balance search ad best practices with developments in automation.
Google Ads Brings Merchant Promotions to Shopping Actions
Google Ads is bringing its Merchant Promotions program to Shopping Actions for retailers.
How SEO & PPC Keyword Research Can Work Together
Here’s how you can inform and improve your SEO and PPC strategies by analyzing each other’s keyword data.
Google Slashes Incentives for Retailers to Create Comparison Shopping Services
Google has drastically reduced incentives for retailers to create what some allege are “fake” comparison shopping sites.
Bing Updates Expanded Text Ads With Ability to Add Even More Text
Bing updated its expanded text ads, which now allow for even more text in both the headline and description areas.
How to Analyze Audience Performance with Google Analytics
This post will show you how to set up and analyze the Audience report in Google Analytics.
Google’s New ‘Target Impression Share’ Helps Ads Show Up More Often
Google Ads has rolled outTarget Impression Share, which automatically sets bids according to where the ad will show up.
Google Ads Introduces Special Black Friday Ad Format
Google Ads is letting advertisers run an experimental ad format specifically for promoting Black Friday and Cyber Monday deals.
Targeted Automobile Advertising: The Next PPC Frontier
Find out how you can integrate targeted automobile advertising with your PPC strategy to maximize ROI.
Google Ads Recommends the Best Campaign Types for Specific Business Goals
Google Ads has created a new workflow that informs advertisers of the ideal campaign types for specific business goals.
A Bing Ads Script for Checking Account Quality Score
Use this Bing Ads script to calculate your account quality score and see how it progresses over time.
Bing Ads Lets Advertisers Set Their Own Targets and Easily Monitor Progress
Bing Ads is giving advertisers the ability to set their own specific targets and track progress toward those targets.
Google Ads Improves its Search Ad Metrics With Clearer Insights
Google Ads is rolling out new metrics providing better insight into where ads appear on the search results page.
In-Market Audiences for Search: How & When to Use It
In-market audiences are a game-changing PPC feature, with some impressive results. Should it be part of your strategy?
Bing Ads Introduces Recurring Insertion Orders
Bing Ads advertisers can now create insertion orders that automatically renew after a set period of time.
Google Ads Introduces “New vs. Returning” Store Visits Segmentation
Google Ads advertisers who measure store visits can now utilize a “New vs Returning” segmentation.
Google AdSense Policy Change: All New Sites Need to be Verified
Google is making a change to AdSense that will require every new site to go through a verification process.
Google Ads Brings New Features to the Ad Preview and Diagnosis Tool
Google rolled out new features to the Ad Preview and Diagnosis tool, providing more insight into who’s seeing specific ads.
Bing Enhances Product Ads With Multiple Images, Ratings, More
Bing introduced a series of enhancements to product ads and shopping campaigns just in time for the busy holiday season.
Google Enhances Click-to-Message Ads With Email Forwarding and Auto Replies
Google has announced a series of improvements to its advertising solutions ahead of the holiday season.