Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
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Google Slashes Incentives for Retailers to Create Comparison Shopping Services
Google has drastically reduced incentives for retailers to create what some allege are “fake” comparison shopping sites.
Bing Updates Expanded Text Ads With Ability to Add Even More Text
Bing updated its expanded text ads, which now allow for even more text in both the headline and description areas.
How to Analyze Audience Performance with Google Analytics
This post will show you how to set up and analyze the Audience report in Google Analytics.
Google’s New ‘Target Impression Share’ Helps Ads Show Up More Often
Google Ads has rolled outTarget Impression Share, which automatically sets bids according to where the ad will show up.
Google Ads Introduces Special Black Friday Ad Format
Google Ads is letting advertisers run an experimental ad format specifically for promoting Black Friday and Cyber Monday deals.
Targeted Automobile Advertising: The Next PPC Frontier
Find out how you can integrate targeted automobile advertising with your PPC strategy to maximize ROI.
Google Ads Recommends the Best Campaign Types for Specific Business Goals
Google Ads has created a new workflow that informs advertisers of the ideal campaign types for specific business goals.
A Bing Ads Script for Checking Account Quality Score
Use this Bing Ads script to calculate your account quality score and see how it progresses over time.
Bing Ads Lets Advertisers Set Their Own Targets and Easily Monitor Progress
Bing Ads is giving advertisers the ability to set their own specific targets and track progress toward those targets.
Google Ads Improves its Search Ad Metrics With Clearer Insights
Google Ads is rolling out new metrics providing better insight into where ads appear on the search results page.
In-Market Audiences for Search: How & When to Use It
In-market audiences are a game-changing PPC feature, with some impressive results. Should it be part of your strategy?
Bing Ads Introduces Recurring Insertion Orders
Bing Ads advertisers can now create insertion orders that automatically renew after a set period of time.
Google Ads Introduces “New vs. Returning” Store Visits Segmentation
Google Ads advertisers who measure store visits can now utilize a “New vs Returning” segmentation.
Google AdSense Policy Change: All New Sites Need to be Verified
Google is making a change to AdSense that will require every new site to go through a verification process.
Google Ads Brings New Features to the Ad Preview and Diagnosis Tool
Google rolled out new features to the Ad Preview and Diagnosis tool, providing more insight into who’s seeing specific ads.
Bing Enhances Product Ads With Multiple Images, Ratings, More
Bing introduced a series of enhancements to product ads and shopping campaigns just in time for the busy holiday season.
Google Enhances Click-to-Message Ads With Email Forwarding and Auto Replies
Google has announced a series of improvements to its advertising solutions ahead of the holiday season.
Bing Announces LinkedIn Profile Targeting for Bing Ads
Bing Ads releases LinkedIn Profile Targeting for text ads, shopping campaigns, and Dynamic search ads.
![Google Local Services Ads Receive 13% of All SERP Clicks [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2018/10/google-ads-report-3-760x400.webp)
Google Local Services Ads Receive 13% of All SERP Clicks [STUDY]
A new local search study finds Google’s Local Services ads account for 13.8% of all SERP clicks.
Google Ads Report Editor Gains New Predefined Landing Page Reports
Google is adding two new predefined landing page reports to the Report Editor.
Bing Ads Now Counts Conversions Based on the Time of Ad Clicks
Bing Ads has updated its conversion tracking and will now count conversions based on the time of the ad click.
Why Optimizing for Quality Score Still Matters & How to Do It
Here’s how you can boost the quality of your keywords, ads, and landing pages for a higher score.
Google Releases New Version of Shopping Insights for Researching Popular Brands and Products
Google has released a new version of Shopping Insights designed to help advertisers uncover information about popular brands and products.
Google is Testing Ads in the ‘Discover’ Section of its Mobile App
Google has been spotted displaying ads in Google Discover.
5 Useful & Easy Google Ads Metrics You Should Monitor
With all the Google Ads metrics available, how do you know what matters and where to start? Find out here.
How to Recover Lost Conversions with a Google Ads Script
Find out if negative keywords are limiting the conversions in your Google Ads account with this free script.
How Mastering the Art of PPC Yield Management Can Boost ROI
Discover how a PPC yield management program can garner stronger returns on your PPC advertising efforts.
Bing Ads Editor Gains Support for In-Market Audiences
Bing Ads Editor has been updated with support for in-market audiences.
Google Ads Begins Recording Some Calls Initiated by Call Extensions
Google has started recording a “small percentage” of calls that are initiated by call-only ads or call extensions.
8 Dos & Don’ts for Your PPC Landing Page
Keep in mind these dos and don’ts when creating your PPC landing page.