Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
Advertisement
5 Essential Skills Every PPC Professional Needs to Have
Learn the top five skills that every PPC professional needs in order to succeed.
How to Use Life Event Targeting in PPC & Social Ads
Here’s how advertisers can use life event targeting in PPC and social ads.
4 Things to Do When Your PPC Campaign Isn’t Generating Leads
Are your PPC campaigns not generating leads? Here’s what you should do.
Google Ads Report Editor Now Supports Time Period Comparison
Google Ads’ Report Editor tool has rolled out the ability to compare performance for two different time periods.
What You Need to Know About Google Ads Bid Strategy
Learn the basics of Google Ads bidding and tips for moving from manual to automated bidding.
What Blocking Options Are Available to AdSense Publishers?
Learn more about the various blocking controls available to publishers on AdSense.
Google Lets Advertisers Add a Third Headline to Text Ads
Google is letting advertisers add an additional headline and description to text ads.
How to Block Poor Performing Ad Placements in Apps Using a Script
Here’s an AdWords script you can use to automatically limit ads from showing on poorly performing mobile apps.
Why Advertisers Must Make Brand Safety on Mobile Devices a Top Priority
Here’s why and how advertisers should prioritize brand safety on mobile devices – plus actionable tips to combat ad fraud.
Google AdSense Earnings Fluctuations Not Related to Algorithm Update
Google has confirmed that any fluctuations in AdSense earnings is not related to the recent search algorithm update.
Google’s Sponsored Units on Search: What Marketers Need to Know
Find out when Google’s Sponsored Units appear, how they work with product listing ads and Google Shopping, and more.
A Manual Bidding Process for an Automated World
Here’s what you need to know about PPC bidding practices in an automated world.
Bing Ads Rolls Out Advanced Bidding Strategies: Target CPA & Maximize Conversions
Bing Ads has two new advanced bidding strategies, one of which is the most user-requested feature so far this year.
How to Get the Most from Those High LinkedIn CPCs
LinkedIn has very high CPCs, but they can be worth it for the right audience.
4 Tactics to Compete with Huge SEM Advertisers
How will you ever compete with the biggest PPC advertisers in your industry? Here are four tactics to try out.
Podcast Revenues Soar
Research shows podcast revenues soaring and going higher. Time to get a slice of this pie?
Here’s How Google Develops AdSense Policies
Find out how Google creates and enforces its AdSense policies and how these policies affect the digital advertising ecosystem.
Amazon PPC Challenges Google Ads
Analysis of billions of dollars of digital advertising offers insights into Amazon PPC Advertising versus Google Ads
Bing Ads Can Now Have Security Badge Annotations
Bing Ads advertisers can now add a new type of annotation which lets searchers know that a site is secured.
Podcasts More Popular than Blogs
Data shows that podcasts are more popular than blogs. This is a disruption and an opportunity.
Google Shopping Now Solves 4 Critical Problems Retailers Face
Find out how some new capabilities in Google shopping ads will help address some big challenges facing ecommerce advertisers.
Google Ads Introduces New Campaign Type for Hotels
Google Ads has introduced a new campaign type designed to help advertisers better manage hotel ads.
Google Introduces the “Mobile Speed Score,” Grading Pages on a 10-point Scale
Google introduced a new way to evaluate mobile page speed, with a report that grades pages on a 10-point scale.
Google Adds “People Also Search For” Box to Paid Search Results
Google has added a new feature to paid search results that was previously displayed only in organic search snippets.
Google Introduces Responsive Search Ads Which Adapt to Users’ Queries
Google is introducing a new ad product that uses machine learning to adapt to users’ queries.
The Challenge of Competing with Directory Sites in Paid Search
Here’s how to develop a strategy that will differentiate you from directory sites in paid search.
4 Tactics to Navigate the New Retail Search Frontier
Here are tactics retailers must do to keep up with the new customer experience lifecycle.
3 Big Ideas That Will Drive a Fresh Back-to-School PPC Strategy
These three data-driven back-to-school PPC ideas can positively impact your entire paid search strategy.
Google AdWords Is Now Google Ads
Google has updated its entire suite of advertising products. Change affects enterprise to small business advertisers.
How to Prevent Call Fraud in PPC Campaigns
What’s the value of PPC calls and how does the industry prevent call fraud in PPC? Find out here.