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Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
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Bing Ads App Updated With New Payment Features
Bing Ads has rolled out an update to its mobile app which introduces new payment-related features.
Bing Ads Lets Advertisers Manage Targeting Settings in Bulk
Bing Ads rolled out an update to its user interface which now allows users to manage targeting settings in bulk.
10 Tips to Get More Local Customers from AdWords & Facebook Ads
Discover how you can localize paid search and Facebook ads to generate more conversions and revenue.
Bing Ads Integrates With LiveRamp to Improve Custom Audiences Targeting
Bing Ads has integrated with LiveRamp, a provider of identity resolution services, to deliver “people-based search capabilities” in Custom Audiences.
Google to Better Communicate Why Certain Ads Shown
Google is expanding two initiatives that aim to provide users with greater control and transparency over their ad experiences.
Google AdWords Has New Features to Help Drive Sales and Measure Results
Google announced new AdWords features today at SMX which are all designed around two things: increasing sales and measuring results.
Should You Choose a PPC Agency or In-House PPC Management?
In-house or agency? Each has pros and cons. Here’s why you should consider a hybrid PPC management solution.
Bing Ads Lets Advertisers Import Product Ads from Google AdWords
Bing Ads now has a way for advertisers to easily import Product Ads from Google AdWords.
Bing Ads to Allow Advertisers to Target LinkedIn Audiences
Bing Ads plans to roll out new functionality which will allow advertisers to target ads to LinkedIn audiences.
What Search Marketers Should Know About Amazon Prime Day
Here’s how you can get your strategy ready and make the most of Prime Day.
Bing to Ban Ads for Recreational Guns Starting July 1st
Bing has announced that it will no longer allow ads for recreational guns as of July 1, 2018.
Google AdWords Releases New Tool for Creating Reports
Google has released a new AdWords tool which will make it easier for advertisers to create reports in spreadsheets.
Bing Ads Editor for Mac Adds Support for Labels
Bing Ads Editor for Mac has added support for labels, allowing users to better organize ad campaigns and save time.
Google Brings ‘Optimize’ Integration to New AdWords Experience
Google’s latest edition to the new AdWords experience is integration with Optimize, the company’s visual editor for landing pages.
Bing Ads Rolls Out In-Market Audience Targeting to All Advertisers
Bing Ads is introducing a way to target in-market audiences — groups of users who are most likely to buy.
Google AdWords Requires All Accounts to Use Parallel Tracking, As of October 2018
Google AdWords introduced parallel tracking earlier this year, and all accounts will be required to use it starting October 30th.
9 Essentials to Make Perfect PPC Reports for Your Clients
Use these tips to ensure your PPC reports support the work you are doing and the story you want the data to tell.
Amazon Drops Out of Google Shopping Ads
Amazon drops out of Google’s shopping ads. Signals major changes coming to PPC marketing.
Bing Bans Ads for Cryptocurrency
Bing Ads is the latest ad provider to ban cryptocurrency advertising, joining other ad giants such as Google and Facebook.
Are the Days of Human-Managed PPC Numbered?
Google just started automating two things we did manually for years. Here are a few insights on PPC and automation.
Bing Ads Rolls Out New Features for Importing Google AdWords Campaigns
Bing has introduced a new set of features for advertisers looking to import Google AdWords campaigns to Bing Ads.
Google to Deactivate Non-Spending AdWords Accounts This Month
Google will be deactivating AdWords accounts with no recent ad spend starting in mid-May.
Mobile-First Indexing & Advertising: Everything You Need to Know
Should PPC advertisers care about mobile-first indexing? Yes! Find out why here.
How Targeted Do You Need to Make Your PPC Landing Pages?
Here’s why creating dozens – or even hundreds – of ultra-targeted PPC landing pages can be worth the effort and expense.
Google to Ban Ads for Bail Bonds, Effective July 2018
Google AdWords is implementing a new policy prohibiting ads that bail bond services. This will come into effect July 2018.
Google AdWords is Fully Switching to New Version by End of Year
Google has confirmed that AdWords is fully switching over to the new experience by the end of 2018.
Google AdWords Editor Version 12.3 Now Available: Here’s What’s New
Google’s latest version of AdWords Editor is now available. Here’s an overview of the new features that have been added.
New Google AdWords Campaigns Use Machine Learning to Maximize Conversion Value
Google has introduced new shopping campaigns for AdWords, which utilize automation and machine learning to maximize conversion value.
How Microsoft Audience Ads Work
Here’s everything you need to know about how the Microsoft Audience Network and the Microsoft Graph works.
Microsoft Launches New AI-Powered Audience Network
The Microsoft Audience Network lets advertisers reach users across MSN, Outlook.com, the Edge browser, and select partner sites.