Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
AdWords Attribution: Give Your Clicks Some Credit!
Here’s a recap of AdWords attribution models and what you can expect when you use them.
Google AdWords Has New Performance Insights for Click-to-Message Ads
Google AdWords is introducing a new set of performance insights specifically for click-to-message ads.
How to Use Automation to Ensure Brand Safety for Your YouTube Ads
Here’s how smart advertisers can address YouTube brand safety concerns and control ad placement through automation.
The Fifth AdWords Match Type: Phrase Match Modifier
Now you can merge Phrase Match and Broad Match Modifier into a single AdWords keyword! Click to find out how.
![The Role of AI and Automation in Paid Search [PODCAST]](https://www.searchenginejournal.com/wp-content/uploads/2018/03/Search-Engine-Nerds-Ep144-Banner-760x400.webp)
The Role of AI and Automation in Paid Search [PODCAST]
Find out how automation can help PPC managers efficiently improve their campaigns today and beyond.
3 Ways You’re Cannibalizing Your Traffic and Budget (and How to Stop)
Are you cannibalizing your traffic and derailing your own paid search efforts? Here are three mistakes to avoid.
10 Tips on How to Compete When CPCs Are Super High
How can you stay competitive when CPCs are ridiculously high? These 10 tips will help you out.
Which Is Better: Content Marketing or PPC? The Pros & Cons of Both
Content marketing or PPC? Find out which could be a better investment of your time and marketing investment.
Nonprofits with Google Ad Grants: Your Accounts Might Get Suspended
Google could suspend accounts with a click-through rate below 5 percent. Here are some steps you can take.
Bing Ads Editor Updated With Labels for Dynamic Search Ads
Bing Ads Editor has been updated with the ability to organize dynamic search ads by adding shared labels.
Google Chrome Ad Blocker Guide: Everything You Need to Know
Google now has an ad blocker built into Chrome. Here’s everything you need to know about how it works.
8 Huge Dangers of Shutting Down Your AdWords Account
Here’s how letting AdWords campaigns run without professional oversight, or shutting them down entirely, can negatively impact your business.
![Driving More Calls and Customers from AdWords and Bing [E-BOOK]](https://www.searchenginejournal.com/wp-content/uploads/2018/02/Featured-Image-760x400.webp)
Driving More Calls and Customers from AdWords and Bing [E-BOOK]
Check out SEJ’s brand new guide and learn how to drive more calls and conversions from paid search.
Google AdWords Express Now Has Push Notifications for Missed Calls
An update to Google AdWords Express will help ensure advertisers never miss another customer call thanks to push notifications.
Google AdWords Has Stricter Rules for Ticket Resellers
Effective immediately, Google AdWords is implementing stricter rules for advertisers that resell event tickets.
How Opteo Helps Automate Routine AdWords Tasks
Opteo automates time-consuming tasks and statistical analysis, making AdWords account management smarter, more pleasant, and more productive.
Bing Ads Introduces Single Sign-in for Multiple Accounts
Bing Ads is introducing a way for advertisers to manage multiple accounts with one email address and password.
SEO vs. PPC: Which is Better in the Long Run?
SEO and PPC advertising both can be incredibly valuable. But which is better in the long term? Find out here.
5 Advantages of Using an Agency to Manage Google AdWords Campaigns
Here are five ways clients can get an edge by letting an agency have the reins on their PPC campaigns.
Taking Paid Search Global: How to Develop an Effective Strategy
Taking your paid search efforts to a global level? Here’s how you can develop an effective international SEM strategy.
Google Lets Users Mute Repetitive Remarketing Ads
Google has updated its ads settings to let users mute ads they’ve seen too many times.
When Optimizing Your PPC Campaigns Strangles The Funnel
Filtering your PPC audiences isn’t always the solution. Here’s how to avoid strangling your marketing funnel
5 Easy Ways to Improve Your PPC Campaigns with Audiences
Audiences are powerful for PPC. Here are five ways you can use them as part of your search campaign strategy.
The Essential List of Free PPC Tools
Here is a comprehensive list of essential free and freemium PPC tools, plus tips to make the most of each.
Google AdWords App Lets Users Add Keywords On the Go
An update to the Google AdWords app lets advertisers add, remove, and edit keywords from their mobile device.
8 Data-Driven Tips for Achieving E-Commerce Success
Here are eight actionable marketing tips to boost your e-commerce business growth.
PPC Ad Management: 5 Bad Habits to Break
Now is the best time to break these PPC ad management bad habits to improve your results moving forward.
5 Ways to Automate More of Your PPC This Year
Start improving your PPC campaigns with artificial intelligence. Commit to adding a new form of automation to your accounts.
6 Reasons Why Your Paid Search Strategy Must Include Bing Ads
Here are six top reasons why your PPC strategy should be include both Bing Ads and Google AdWords.
PPC for Travel: 3 New Tactics to Try This Year
Here are some new tactics, and revised versions of existing strategies, to try on your paid search travel campaigns.