Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
Google Lets Users Mute Repetitive Remarketing Ads
Google has updated its ads settings to let users mute ads they’ve seen too many times.
When Optimizing Your PPC Campaigns Strangles The Funnel
Filtering your PPC audiences isn’t always the solution. Here’s how to avoid strangling your marketing funnel
5 Easy Ways to Improve Your PPC Campaigns with Audiences
Audiences are powerful for PPC. Here are five ways you can use them as part of your search campaign strategy.
The Essential List of Free PPC Tools
Here is a comprehensive list of essential free and freemium PPC tools, plus tips to make the most of each.
Google AdWords App Lets Users Add Keywords On the Go
An update to the Google AdWords app lets advertisers add, remove, and edit keywords from their mobile device.
8 Data-Driven Tips for Achieving E-Commerce Success
Here are eight actionable marketing tips to boost your e-commerce business growth.
PPC Ad Management: 5 Bad Habits to Break
Now is the best time to break these PPC ad management bad habits to improve your results moving forward.
5 Ways to Automate More of Your PPC This Year
Start improving your PPC campaigns with artificial intelligence. Commit to adding a new form of automation to your accounts.
6 Reasons Why Your Paid Search Strategy Must Include Bing Ads
Here are six top reasons why your PPC strategy should be include both Bing Ads and Google AdWords.
PPC for Travel: 3 New Tactics to Try This Year
Here are some new tactics, and revised versions of existing strategies, to try on your paid search travel campaigns.
Using Google Demographic Data to Optimize Your PPC Account
How PPC pros can better optimize accounts and target audiences using the various types of demographic data Google collects.
Google Chrome Begins Blocking Ads on Feb. 15
Is Google’s Chrome Ad Blocker a way to show more of their own ads?
Google AdWords Ads to Stop Showing Review Extensions in January 2018
Google AdWords will stop showing review extensions with ads as of mid-January 2018.
5 Ways to Master Your PPC Budget in 2018
Here are five budgeting best practices to put you on a path to PPC marketing success.
AdX or AdSense: Which Is Better & Will Make You More Money?
What are the differences between AdX and Google AdSense? Find out which platform is right for you.
Target Google AdWords Ads by Customer Address and Phone Number
Google has introduced the ability for AdWords advertisers to target known customers by phone numbers and mailing addresses.
3 PPC Basics You Must Master & 3 Ways to Go Beyond the Basics
Help your PPC campaigns reach their full potential. Here’s how to master and go beyond the PPC basics.
There is Still Time to Make Your Holiday PPC Campaigns Even Better
Learn how you can improve your holiday PPC campaigns for the final days of December shopping.
Bing Ads Now Allows Advertisers to Import Call Conversions
Bing Ads is now letting advertisers import call conversion data, which can help connect phone sales back to ad campaigns.
Google AdWords Now Refreshes Auction Insights and Impression Share Data Multiple Times a Day
Google AdWords has gone from refreshing auction insights and impression share data once a day, to multiple times per day.
![Are Ad Extensions Actually Costing You Conversions? [DATA]](https://www.searchenginejournal.com/wp-content/uploads/2017/10/ad-extensions-760x400.webp)
Are Ad Extensions Actually Costing You Conversions? [DATA]
Find out how ad extensions might be negatively impacting your paid search campaigns.
24 Essential Apps to Manage Your PPC Campaigns from Anywhere
These are the essential PPC apps you need to manage everything from ad accounts to reporting to team collaboration.
Google Shopping Makes it Easier to Discover, Research, and Compare Products
Google Shopping ads have been updated with new features that enhance the discovery, research, and comparison of products.
6 AdWords & Bing Ads Secrets Every PPC Marketer Should Know
Here are six expert PPC tips in AdWords and Bing Ads to improve performance and streamline management.
B2B PPC Tactics: 4 Best Practices to Start Using Today
Learn B2B PPC best practices you can use today, including attribution models, ad types, video and more.
4 Common Misconceptions That Lead to Unfortunate PPC Breakups
Here are four common misconceptions that can cause your frustrations to your PPC program, and how to deal with each.
8 PPC Mistakes to Avoid If You Want Quality Leads
If PPC isn’t working for you, check to make sure you aren’t making these critical mistakes.
Google AdWords Lets Users Easily Control Data Sets in Data Studio Reports
Users can now choose the source accounts for data they want to see in any Data Studio report.
Google to Expand Home Service Ads to 30 US Cities by End of Year
Following a successful run as a pilot program, Google says it will expand Home Services ads to more cities.
4 Tips to Avoid PPC Forecasting Pitfalls
Here are four tips on how you can avoid common paid search forecasting pitfalls.