Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
Bing is expanding ad coverage at the bottom of search results pages, while removing sidebar text ads.
Learn how to transfer your Facebook audiences to AdWords as RLSAs, and four tactics to maximize return on ad spend.
Here are three PPC tasks that you should be doing every day to ensure nothing in the account is broken.
Are you on the fence about using call tracking? Here 10 reasons call tracking may be right for you.
Google will start deactivating AdWords accounts next week if they have not spent any money in the past 15 months.
Here are five relatively easy but essential steps to clean up your AdWords account.
Google users spot search results consisting entirely of ads, zero organic. Google suggests this may be an edge case.
There’s a report that Google is partnering with brands to sell products from organic search. Danny Sullivan believes report may be mistaken.
Google advertisers will soon be able to reach YouTube viewers who have previously searched for related products and services.
Over 3.2 billion bad ads were removed in 2017, which is an average of 100 bad ads removed every second.
Google plans to ban all AdWords ads for anything related to cryptocurrencies, starting in June 2018.
Here’s a recap of AdWords attribution models and what you can expect when you use them.
Google AdWords is introducing a new set of performance insights specifically for click-to-message ads.
Here’s how smart advertisers can address YouTube brand safety concerns and control ad placement through automation.
Now you can merge Phrase Match and Broad Match Modifier into a single AdWords keyword! Click to find out how.
Find out how automation can help PPC managers efficiently improve their campaigns today and beyond.
Are you cannibalizing your traffic and derailing your own paid search efforts? Here are three mistakes to avoid.
How can you stay competitive when CPCs are ridiculously high? These 10 tips will help you out.
Content marketing or PPC? Find out which could be a better investment of your time and marketing investment.
Google could suspend accounts with a click-through rate below 5 percent. Here are some steps you can take.
Bing Ads Editor has been updated with the ability to organize dynamic search ads by adding shared labels.
Google now has an ad blocker built into Chrome. Here’s everything you need to know about how it works.
Here’s how letting AdWords campaigns run without professional oversight, or shutting them down entirely, can negatively impact your business.
Check out SEJ’s brand new guide and learn how to drive more calls and conversions from paid search.
An update to Google AdWords Express will help ensure advertisers never miss another customer call thanks to push notifications.
Effective immediately, Google AdWords is implementing stricter rules for advertisers that resell event tickets.
Opteo automates time-consuming tasks and statistical analysis, making AdWords account management smarter, more pleasant, and more productive.
Bing Ads is introducing a way for advertisers to manage multiple accounts with one email address and password.
SEO and PPC advertising both can be incredibly valuable. But which is better in the long term? Find out here.
Here are five ways clients can get an edge by letting an agency have the reins on their PPC campaigns.
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