Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
Google AdWords’ Showcase Shopping Ads Can Display Collections of Products
Google AdWords has rolled out Showcase Shopping ads to more countries just in time for the holiday season.
Google AdWords Introduces Ad Unit for In-Store Products
Google has announced plans to introduce local display ads for highlighting in-store products and sales.
2 New AdWords Features & 1 Awesome Strategy You Must Know
Here are two important AdWords features you need to know about, and a fabulous bid strategy to test.
What Google AdWords Daily Budget Doubling Means
What advertisers can do to come out ahead now that Google is effectively doubling your daily AdWords ad budget.
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5 Ways Big Budget Advertisers Get High ROI from AdWords [DATA]
Steal these five data-backed PPC strategies to start yielding higher ROI like the biggest AdWords advertisers.
New Bing Ads Overview Tab Provides Easier Access to Key Insights
Bing Ads has introduced a new overview tab that provides a big picture view of account performance.
What Apple’s Intelligent Tracking Prevention Means for Advertisers
Find out the impact of Apple’s ‘Intelligent Tracking Prevention’ to digital advertisers, and what you can do to adapt.
The 2X AdWords Budget Change: How to Adapt Today & Tomorrow
Get short-term tips and long-term strategies on how you can adapt to the 2x Adwords budget.
Google AdWords ‘Days to Conversion’ Shows How Long it Will Take an Ad to Convert
A new report in Google AdWords shows how long it will take users to convert after clicking on an ad.
5 Advanced Ways to Increase Your AdWords CTR
Give your click-through rates a boost. Use these five advanced tactics for more clicks, traffic – and greater PPC results.
Google’s New AdWords Experience is Now Available to All Advertisers
The new AdWords experience promises to be faster, more intuitive, with a renewed focus on achieving business goals.
13 Reasons Why PPC Brand Bidding Is a No-Brainer
Bidding on brand should be a no-brainer. Here are 13 reasons to include it in your paid search strategies.
Google Doubles AdWords Budgets and Advertisers are Unhappy
Google made a significant change to how AdWords budgets can be used, and advertisers are not the least bit happy.
The No-Brainer Case for Mobile-Only AdWords Campaigns
Splitting AdWords campaigns is almost always the right answer but for every company. Read why in this post.
How to Hack Your Way to the Top of Competitive SERPs
Here’s how to hack your way to the top of competitive SERPs when you never have enough time.
Bing Ads Upgrades URL Tracking With New Parameters
Bing Ads is introducing new URL tracking parameters, to further assist advertisers in learning about the source of ad clicks.
Google AdWords’ Call-Only Ads Upgraded with Ad Extensions
Google is finally upgrading call-only ads with a feature that is available with other ad types.
Bing Ads Rolls Out Account Level Ad Extensions
Bing Ads will now allow advertisers to set ad extensions for all campaigns at the account level.
Google Merchant Center Now Finds ‘Opportunities’ for Improving Campaigns
Google has rolled out some updates to Merchant Center to help Google Shopping advertisers prepare for the holiday season.
How to Use Automation to Boost PPC Performance
Learn examples of how you can utilize automation to save time on core PPC management activities.
Why Machine Learning Is Key to the Search Marketing of Tomorrow
Learn how machine learning and automation are empowering search marketers today and how it can tackle digital marketing’s data problems.
How Your Small Company Can Compete Against Big Brands in PPC
Find out how you can compete – and win – against big brand advertisers in search engine marketing.
5 Ideas to Take Your PPC Audience Strategy to the Next Level
Take your PPC campaigns to the next level with these five strategies for paid search audiences.
Bing Ads Will Suggest Bid Adjustments Based on Campaign Performance
In an effort to help advertisers, Bing Ads will help set effective bidding strategies through remarketing bid adjustment suggestions.
How to Choose the Best Landing Page for E-commerce PPC Campaigns
Here’s how you can optimize your e-commerce PPC campaign’s landing page for the best results.
Google AdWords Will Track How Often Your Shopping Ad is Displayed First
Google AdWords will now report on how often one of your shopping ads appears in the top position.
Surviving the Great Retail Apocalypse with Google Shopping
Find out how you can take advantage of PLAs for Google Shopping – the next big opportunity for online retail.
How to Drive More Phone Call Conversions & Boost Your ROI
Here’s why marketers should track phone call conversions from digital ad campaigns and how they can boost ROI through it.
Google AdWords Highlights Popular Search Terms Used to Find Your Website
Google AdWords introduced a new ‘Searches’ card which highlights popular words and phrases that are used to find your business.
Bing’s Dynamic Search Ads Now Available to All US Advertisers
Bing’s Dynamic Search Ads, which have been in testing since last year, are now available to all US advertisers.