Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
![7 Ways AI Took My Job [To The Next Level]](https://www.searchenginejournal.com/wp-content/uploads/2024/05/featured-image-186-862-760x400.webp)
7 Ways AI Took My Job [To The Next Level]
Will AI take your marketing job to the next level? Yes! Learn how to use generative AI to improve your campaigns & get higher ROI.
![[Expert Panel] New Google Shopping Ads Strategies Uncovered](https://www.searchenginejournal.com/wp-content/uploads/2024/04/featured-3-224-760x400.webp)
[Expert Panel] New Google Shopping Ads Strategies Uncovered
Discover how to create powerful product listings with Google Shopping Ads and measure your success using best-in-class metrics.
SEM Vs. SEO: What’s The Difference?
Should I be using SEO, SEM, or both? Find out the difference between the two and learn how they can give you a competitive advantage.
Google Ads Restricts Brand Names & Logos From AI Image Generation
Google clarifies AI image tools in Ads won’t generate branded product visuals, only generic lifestyle and product images.
How To Increase Conversions With This 6-Step Customer Journey Analysis
Learn how to improve conversion rates for all of your marketing campaigns by tying attribution to each part of the customer journey.
Google: Proximity Not A Factor For Local Service Ads Rankings
Google states proximity to the searcher is no longer a primary factor in ranking local service ads.
The Power Of QA: How Not to Ruin Your Campaign…Or Your Day
Don’t let your campaign fail. Understand the significance of Quality Assurance (QA) checks in search marketing and avoid costly mistakes.
Do More with Less: Navigating Customer Acquisition Challenges for Today’s Enterprises
Watch on-demand to learn a scalable and sustainable acquisition framework to support long-term growth objectives in your campaigns.
Google Performance Max For Marketplaces: Advertise Without A Website
Google launches Performance Max for Marketplaces, letting sellers advertise products without websites.
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[PPC] Automation & AI: What Humans Should Be Doing For Success
Optimize your marketing budget with top tools & tactics for reducing cost per lead and boosting ROI. Discover how to track paid strategy effectiveness.
Google Unveils 4 Updates At IAB NewFronts 2024
Explore the possible reasons behind Google and YouTube holding separate NewFront events. Learn how they are unveiling updates and strategies for digital video.
Google Ads To Automatically Pause Low-Activity Keywords
Google Ads will automatically pause inactive keywords starting in June.
2024’s Top PPC Tactics: Triple Your Google Ads Local Leads
Watch on-demand and learn effective bidding strategies, along with critical mistakes to avoid, so you can propel your paid strategies to success.
Google Ads Performance Max Updates For Full-Funnel Optimization
Google Ads launches Performance Max updates for full-funnel optimization, audience insights, and testing advertising strategies.
Video Ad Spend And Trends Revealed Ahead Of IAB NewFronts 2024
Get insights into the future of video ad spend. Learn about the projections for digital video advertising in the U.S. and the latest trends.
Google Testing IP Proxies: What This Means & How You May Be Impacted
Find out how Google’s IP proxies are addressing privacy concerns and regulations. Explore their proposed solutions and align your SEO strategy.
Ad Strength Deep Dive: All Your Tough Ad Strength Questions Answered
Let’s break down what Ad Strength is (and isn’t), how it works, and how to use it.
10 Paid Search & PPC Planning Best Practices
Ensure the success of your PPC marketing program. Align your strategy, keep up with trends, and improve performance with new features.
What Is Programmatic Advertising? How Does It Work?
Harness the power of programmatic advertising with this in-depth guide. Learn the mechanics and strategies to take your advertising to the next level.
New YouTube Shorts Ad Opportunities For Brands
Google unveils new YouTube Shorts ad products and creative strategies as the short-form video platform grows.
Google Expands Auto Ads with “Ad Intents” Sponsored Links
Google unveils “ad intents” format placing sponsored links in publisher content, creating a potential revenue opportunity.
Google Ads Introduces Generative AI Tools For Demand Gen Campaigns
Google launches AI image tools for advertisers to streamline creative production in Demand Gen campaigns.
12 Types Of Google Ads Extensions, Now Assets
Boost your ads campaign performance with Google Ads extensions, now assets. Learn how to use these assets to your advantage with this comprehensive guide.
Google Ads To Retire Customizers For Text Ads
Google to stop serving ad customizers for text ads and dynamic search ads, pushing marketers to responsive search ads.
What Is The Impact Of Having Zero Impression Google Ad Keywords/Ad Groups?
Discover the difference between zero impressions and low search volume keywords on Google. Learn how to prepare and optimize your ad groups.
SEM Planning For 2024: Because 2023 Didn’t Prepare You For What Is To Come
Get ready for 2024 with a solid SEM plan. Learn how to overcome challenges and optimize your search marketing efforts for optimal results.
![Humans Vs. Generative AI: A Head-To-Head Ad Copy Content Test [Data Study]](https://www.searchenginejournal.com/wp-content/uploads/2024/03/Untitled-design-54-760x400.webp)
Humans Vs. Generative AI: A Head-To-Head Ad Copy Content Test [Data Study]
Find out which is more effective: human copywriting or AI-generated ad copy. This study reveals insights on driving clicks and conversions.
What Makes The Most Engaged YouTube Fans For NCAA Basketball (And Why Should You Care)?
Learn more about NCAA basketball and engaged YouTube fans. Learn how media and entertainment companies can make the most of March Madness for brand partnerships.
Google Updates Definition Of ‘Top Ads’ In Search Results
Google redefines “top” ads in search results, which can now appear above or below organic results.
Google Blocks 5.5 Billion Bad Ads, Leverages AI For Improved Ad Safety
Google’s 2023 Ad Safety Report details what they did to keep its platforms safe for users, advertisers, and publishers.