Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
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Video Ad Spend And Trends Revealed Ahead Of IAB NewFronts 2024
Get insights into the future of video ad spend. Learn about the projections for digital video advertising in the U.S. and the latest trends.
Google Testing IP Proxies: What This Means & How You May Be Impacted
Find out how Google’s IP proxies are addressing privacy concerns and regulations. Explore their proposed solutions and align your SEO strategy.
Ad Strength Deep Dive: All Your Tough Ad Strength Questions Answered
Let’s break down what Ad Strength is (and isn’t), how it works, and how to use it.
10 Paid Search & PPC Planning Best Practices
Ensure the success of your PPC marketing program. Align your strategy, keep up with trends, and improve performance with new features.
What Is Programmatic Advertising? How Does It Work?
Harness the power of programmatic advertising with this in-depth guide. Learn the mechanics and strategies to take your advertising to the next level.
New YouTube Shorts Ad Opportunities For Brands
Google unveils new YouTube Shorts ad products and creative strategies as the short-form video platform grows.
Google Expands Auto Ads with “Ad Intents” Sponsored Links
Google unveils “ad intents” format placing sponsored links in publisher content, creating a potential revenue opportunity.
Google Ads Introduces Generative AI Tools For Demand Gen Campaigns
Google launches AI image tools for advertisers to streamline creative production in Demand Gen campaigns.
12 Types Of Google Ads Extensions, Now Assets
Boost your ads campaign performance with Google Ads extensions, now assets. Learn how to use these assets to your advantage with this comprehensive guide.
Google Ads To Retire Customizers For Text Ads
Google to stop serving ad customizers for text ads and dynamic search ads, pushing marketers to responsive search ads.
Paid Media Marketing In 2024: 7 Changes Marketers Should Make
A new year might mean a new paid media strategy. Learn seven changes marketing professionals should implement into their 2024 digital marketing plan.
What Is The Impact Of Having Zero Impression Google Ad Keywords/Ad Groups?
Discover the difference between zero impressions and low search volume keywords on Google. Learn how to prepare and optimize your ad groups.
SEM Planning For 2024: Because 2023 Didn’t Prepare You For What Is To Come
Get ready for 2024 with a solid SEM plan. Learn how to overcome challenges and optimize your search marketing efforts for optimal results.
![Humans Vs. Generative AI: A Head-To-Head Ad Copy Content Test [Data Study]](https://www.searchenginejournal.com/wp-content/uploads/2024/03/Untitled-design-54-760x400.webp)
Humans Vs. Generative AI: A Head-To-Head Ad Copy Content Test [Data Study]
Find out which is more effective: human copywriting or AI-generated ad copy. This study reveals insights on driving clicks and conversions.
What Makes The Most Engaged YouTube Fans For NCAA Basketball (And Why Should You Care)?
Learn more about NCAA basketball and engaged YouTube fans. Learn how media and entertainment companies can make the most of March Madness for brand partnerships.
Google Updates Definition Of ‘Top Ads’ In Search Results
Google redefines “top” ads in search results, which can now appear above or below organic results.
Google Blocks 5.5 Billion Bad Ads, Leverages AI For Improved Ad Safety
Google’s 2023 Ad Safety Report details what they did to keep its platforms safe for users, advertisers, and publishers.
Act Now: Your Ads Measurement & Privacy Readiness Plan For 2024 & Beyond
Here’s how to prepare for third-party cookie deprecation and ensure you have a measurement strategy that can evolve with future changes.
20 Awesome Examples Of Social Media Marketing
Discover what makes a social media campaign successful as you explore these real-world examples from top brands.
The Best Times To Post On Social Media In 2024
Maximize your social media impact in 2024! Discover the best times to post on social media and boost your online presence with our comprehensive guide.
Try These PPC Strategies For Your B2B Business In 2024
If you’re using the exact same PPC strategies you were deploying in 2023, the new year is the perfect time to try something new.
Choosing Your Keyword Champion: Setting Yourself Up For Success In the Auction
Boost your digital marketing strategy with effective keyword selection. Find out how to choose keywords that target high-value prospects and generate traffic at affordable costs.
Use Offline Conversions To Tune Google Ads For Profit
Understand how to fine-tune Google Ads for more profits with offline conversions. This guide shows how to set up tracking, integrate CRM and measure success.
Essential Guide to PPC Automation Layering: Boosting Efficiency and Effectiveness
Use PPC automation layering to your advantage to reduce the amount of busywork and increase strategic outputs in your campaigns.
Google Ads Introduces Customizable Automation With “Solutions”
Google Ads launches “Solutions,” offering customizable automation for simplified campaign management, empowering advertisers of all skill levels.
New Developments In PPC: Experts Weigh In
Learn about the latest developments in PPC and get expert tips for staying ahead in the ever-evolving digital landscape.
Microsoft Offers Tips For Better Ad Copy With Prompt Engineering
Explore Microsoft research and AI prompt engineering tips to improve the performance of ad campaigns with inclusive copy.
Google Ads Checklist: 5 Ways To Audit & Optimize Your Campaigns To Boost Results
Boost your Google Ads success with expert tips! Audit, optimize, and target the right audience to maximize ROI and conversions.
The Best 5 Super Bowl Ads in 2024 (Brands That Got It Right)
Explore how brands leveraged social video to enhance their TV commercials during the latest Super Bowl LVIII.
PPC Experts On AI In PPC: Potential & Limitations
Discover the latest trends in AI-powered PPC campaigns. Get expert insights on the benefits and limitations of using AI tools in your online marketing strategy.