Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
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Google AdWords is Improving Quality Score Reporting With New Data Columns
Google AdWords is improving Quality Score reporting with easier access to data.
Google AdWords Introduces Scheduling for Conversion Imports
Google has rolled out the ability to schedule imports of offline conversion data.
Will Buying Google PPC Ads Boost Your Organic Search Rankings?
Can investing in Google AdWords campaigns help give a boost to your rankings in Google’s organic search results?
Google Can Now Remove AdSense Ads From Single Pages
Google has announced a couple of changes to its Adsense policies which will help ensure greater transparency.
5 Most Overrated PPC Tactics
PPC marketers have many options, but not all are equal. Here are five PPC tactics to use with caution.
Bing to Kill Support for Standard Text Ads on July 31, 2017
Bing will stop supporting standard text ads (STAs) as of July 31.
Google Home Service Ads Expanding to East Coast
Google Home Service Ads, currently available only in select California markets, is expanding to Philadelphia.
What the Heck Is a Chatbot & How Can It Improve Your PPC Strategy?
You’ll need every competitive advantage you can get to drive conversions with PPC. Learn how chatbots can help your PPC!
Google Says 300×250 Sized Ad Units Allowed Above the Fold
Google has issued an AdSense policy change which involves the restriction on placing 300×250 sized ads above the fold. Effective immediately, Google has removed this...
Google AdWords Introduces Remarketing Lists for Search Ads
Google has announced Similar Audiences are rolling out for Search and Shopping campaigns.
Bing Ads Introduces Merchant Promotions for Search Ads
Bing has announced Merchant Promotions are now available to all US advertisers.
![Search Ad Revenue Up 19%, Now 48% of All Digital Ad Revenue [REPORT]](https://www.searchenginejournal.com/wp-content/uploads/2017/04/Search-760x400.webp)
Search Ad Revenue Up 19%, Now 48% of All Digital Ad Revenue [REPORT]
According to a report from iab, total revenue from search ads has hit a new high.
![Paid Search: A Focus on Profitability With Maddie Cary [PODCAST]](https://www.searchenginejournal.com/wp-content/uploads/2017/04/Banner_1600x840-760x400.webp)
Paid Search: A Focus on Profitability With Maddie Cary [PODCAST]
Find out how your paid search efforts can lead to bigger and better payoffs in this Search Engine Nerds episode.
Bing Shopping Campaigns Adds Search Term Reports at Product Level
Bing Ads is rolling out new features to Bing Shopping Campaigns designed to enhance feed management and optimization.
Bing Ads Editor Now Supports Review Extensions
Bing Ads Editor has been updated with support for Review Extensions, and other new features.
Google to Include Built-in Ad Blocker in Chrome Browser
Google, a company which sells digital ads, is working on a feature for Chrome which would block ads by default.
Can Call Tracking Solve the Last-Click Attribution Problem?
Want to better understand your customers and increase conversions? Then call tracking technology is a must-have.
How AMP Affects Publishers & Advertisers
What are Accelerated Mobile Pages and how can AMP benefit you? Google’s John Brown offers an overview and best practices.
![Why Aren’t You Using Remarketing Yet? [PODCAST]](https://www.searchenginejournal.com/wp-content/uploads/2017/04/Banner-760x400.webp)
Why Aren’t You Using Remarketing Yet? [PODCAST]
Sean Dolan of PushFire joins Kelsey Jones to discuss the basics of remarketing, how it can be used in campaigns, what to test, and how...
Bing Ads Will Stop Supporting Monthly Budgets as of April 30
Bing has announced it will stop supporting monthly budgets for all Bing Ads entry points by April 30.
Google Implementing New Innovations for Measuring Store Visits
Google has announced a series of new innovations which will improve how the search giant measures store visits in AdWords.
Google AdWords Rolls Out 3 Important Upgrades to Dynamic Search Ads
Google AdWords has introduced three improvements to Dynamic Search Ads (DSA), which are said to make them more effective than ever.
Bing Ads Editor Allows Migration from Standard Text Ads to Expanded Text Ads
Bing Ads Editor is making it easier to migrate from standard text ads to Expanded Text Ads with the release of version 11.9.
When Google Exact Match Isn’t Exact Match… and What It Means in Practice
Google are expanding their machine learning abilities and further diluting the exact match part of exact match keywords in Google AdWords. Learn what this means...
Google to Give Advertisers More Control Over Where Their Ads Appear
Google has started implementing improvements to its ad policies, ramping up its enforcement of those policies, and providing new controls for advertisers.
Google Loses Major Advertisers After Ads Appear Next to Extremist Content
Google is losing hundreds of millions in advertising dollars after several major US brands pulled their ads when they started appearing next to offensive and...
Surprisingly, Brand Advertising Drives More Conversions Than You Think!
Why are big companies pouring so much money into brand advertising every year? What do they know that we don’t? The ultimate conversion hack is...
![52% Say Majority of Their Business Marketing Activity Is Digital [DATA]](https://www.searchenginejournal.com/wp-content/uploads/2017/03/Depositphotos_64465981_1600x840-760x400.webp)
52% Say Majority of Their Business Marketing Activity Is Digital [DATA]
Thinking of putting more effort into your digital marketing activities? Wondering what area of digital marketing to focus your budget on? We’ve got answers for...
How to Use Google AdWords IF Functions to Customize Your Ads
AdWords IF Functions help you customize ad text to personalize your paid search ads. Here’s how they work, and how to use them to target...
Bing to Further Remove Restrictions on the Use of Trademarks as Keywords
On March 27, Bing Ads will remove the restrictions it has on using trademarks as keywords in global markets.