Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
![Why Aren’t You Using Remarketing Yet? [PODCAST]](https://www.searchenginejournal.com/wp-content/uploads/2017/04/Banner-760x400.webp)
Why Aren’t You Using Remarketing Yet? [PODCAST]
Sean Dolan of PushFire joins Kelsey Jones to discuss the basics of remarketing, how it can be used in campaigns, what to test, and how...
Bing Ads Will Stop Supporting Monthly Budgets as of April 30
Bing has announced it will stop supporting monthly budgets for all Bing Ads entry points by April 30.
Google Implementing New Innovations for Measuring Store Visits
Google has announced a series of new innovations which will improve how the search giant measures store visits in AdWords.
Google AdWords Rolls Out 3 Important Upgrades to Dynamic Search Ads
Google AdWords has introduced three improvements to Dynamic Search Ads (DSA), which are said to make them more effective than ever.
Bing Ads Editor Allows Migration from Standard Text Ads to Expanded Text Ads
Bing Ads Editor is making it easier to migrate from standard text ads to Expanded Text Ads with the release of version 11.9.
When Google Exact Match Isn’t Exact Match… and What It Means in Practice
Google are expanding their machine learning abilities and further diluting the exact match part of exact match keywords in Google AdWords. Learn what this means...
Google to Give Advertisers More Control Over Where Their Ads Appear
Google has started implementing improvements to its ad policies, ramping up its enforcement of those policies, and providing new controls for advertisers.
Google Loses Major Advertisers After Ads Appear Next to Extremist Content
Google is losing hundreds of millions in advertising dollars after several major US brands pulled their ads when they started appearing next to offensive and...
Surprisingly, Brand Advertising Drives More Conversions Than You Think!
Why are big companies pouring so much money into brand advertising every year? What do they know that we don’t? The ultimate conversion hack is...
![52% Say Majority of Their Business Marketing Activity Is Digital [DATA]](https://www.searchenginejournal.com/wp-content/uploads/2017/03/Depositphotos_64465981_1600x840-760x400.webp)
52% Say Majority of Their Business Marketing Activity Is Digital [DATA]
Thinking of putting more effort into your digital marketing activities? Wondering what area of digital marketing to focus your budget on? We’ve got answers for...
How to Use Google AdWords IF Functions to Customize Your Ads
AdWords IF Functions help you customize ad text to personalize your paid search ads. Here’s how they work, and how to use them to target...
Bing to Further Remove Restrictions on the Use of Trademarks as Keywords
On March 27, Bing Ads will remove the restrictions it has on using trademarks as keywords in global markets.
Google Display Ads to Show Location Extensions for Local Businesses
Google has begun automatically appending location extensions to eligible Google Display Network ads.
Google is Dedicated to Stopping Ads from Showing Alongside Controversial Content
Google vows it will do a better job at preventing display ads from appearing against controversial content.
Google AdWords to Roll Out Rewording and Reordering for Exact Match Keywords
Within the coming months, Google intends to expand close variant matching with rewording and reordering for exact match Keywords.
Google Rolls Out Ads to Google Home, Then Promptly Removes Them
Google introduced audio ads to Google Home, which were promptly removed after public outcry.
Google’s Share of Search Ad Market Projected to Grow to 80% by 2019
According to research firm eMarketer, Google is projected to hold 80% of the search ad market by 2019.
6 Big Family Vacation Search Trends From Bing
Here’s how you can reach and influence people who are seeking ideas, planning their travel, and searching for family-friendly vacation deals this year.
Google AdWords Introduces Account-Level Call Extensions, & More Click-to-Call Updates
Google announced a series of updates to click-to-call ads this week, including a new design, new reporting capabilities, and account-level call extensions.
Bing Ads Editor Now Available for Mac Users
Bing is honoring what is said to be its most requested Bing Ads feature with the release of Bing Ads Editor for Mac.
Google AdWords Price Extensions to be Shown on All Devices
It has been confirmed that Google AdWords price extensions are now eligible to be shown on all devices.
Exclude Irrelevant Audiences from Bing Ads Remarketing Campaigns
Bing Ads has introduced the ability to exclude irrelevant audiences from remarketing advertising campaigns.
Get Fit for the New Year: Slim Down Your AdWords Account!
Want a trimmer, leaner AdWords account this year? Don’t worry, turning your paid search account into a lean, mean, converting machine is a lot easier...
Bing Ads Blocked 130 Million Bad Ads Last Year
Bing Ads blocked 130 million ads and banned 175,000 advertisers last year. That’s according to Bing Ads’ Ad Quality in Review 2016 report.
New Google AdWords IF Functions Allow for Greater Ad Customization
Google AdWords has introduced new IF functions to search ads which allow ad text to be customized based on whether or not specific parameters are...
Bing’s Dynamic Search Ads: Better Features than Google?
Bing’s dynamic search ads can help any e-commerce or small business improve their traffic and target relevant followers. Learn more here!
Google Under Fire for Using “Super Profiles” to Serve Targeted Ads
Google is facing scrutiny for its decision to combine multiple sources of data to deliver more personalized ads.
![Google Bans 200 Sites for Promoting Fake News [REPORT]](https://www.searchenginejournal.com/wp-content/uploads/2017/01/2016-760x400.webp)
Google Bans 200 Sites for Promoting Fake News [REPORT]
In total, Google removed over 1.7 billion ads and took action on over 75,000 sites in 2016.
Automatically Sync Google AdWords Campaigns With Bing Ads
Advertisers can now schedule Google AdWords campaigns to be imported to Bing Ads on a recurring basis.
![Ads for Google Products Featured in Top Position in 91% of Searches [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2017/01/Untitled-design-33-760x400.webp)
Ads for Google Products Featured in Top Position in 91% of Searches [STUDY]
Revealing data from a Wall Street Journal study suggests Google is advertising its own products at the top of search results 91% of the time.