Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
Bing Ads Now Lets You Schedule When Ad Extensions are Displayed in Search
Bing is giving advertisers more control over their ad extensions with the ability to schedule specific times for them to be displayed.
High CPCs and Low Conversion Rates? 3 RLSA Strategies You Need to Know!
Are you ready to unlock the full potential of RLSA? Here are three strategies you need to know.
14 Irresistible Valentine’s Day Search Stats From Bing
Win the love of the most valuable shoppers this year. Here’s who will be shopping, how and when they’ll be searching, and what they’ll be...
Google to Automatically Add Call Extensions to Mobile Ads in February
Google AdWords will be automatically adding call extensions to mobile ads beginning February 6, 2017.
Where Do All the PPC Heroes Assemble?
Hero Conf Los Angeles, the world’s largest all-PPC event, is back for its sixth annual installment and ready to dive deep into the paid search...
A Complete Guide to Cross-Channel Remarketing Campaigns
Using retargeting, or remarketing campaigns, to reach targeted audiences with ads when they’re online can improve lead generation efforts. Here is how to use display...
Google Display Network to Begin Serving Ads With No Targeting As of January 18
Google recently announced changes to how it will be targeting ads starting on January 18, 2017.
#AskTheAdSenseGuy: How AdSense Affects SEO and the Valuable Inventory Policy Update
In the latest #AskTheAdSenseGuy column, John Brown shares how AdSense affects SEO and sheds light on the Valuable Inventory policy update.
Google Contributor Program to Shut Down in January 2017
Those involved in the Google Contributor program are receiving emails stating the service is shutting down in January 2017.
Bing Expanded Text Ads Can Now Be Edited on Mobile
Bing is rapidly expanding the use of expanded text ads with an update to the Bing Ads mobile app.
Google AdWords Now Allows Advertisers to Apply Audience Lists at Campaign Level
Google announced this week that it is now allowing advertisers to apply audience lists at a campaign level. Previously, applying audience lists such as those...
Search Marketing in the New Year: What to Expect in 2017
Digital marketing advances year after year. The search marketing industry has seen many updates in 2016, and we look ahead at what to expect in...
New Google AdWords Reports Help Smart Marketers Increase Store Visits
Online marketing for a physical store is a challenge that Google hopes to make easier with the release of two new AdWords reports.
Bing Ads Tests Dynamic Search Ads
Bing Ads is testing Dynamic Search Ads in the U.S. Dynamic search ads let you create ads for relevant search queries based on the content...
Google AdSense Ads No Longer Allowed on Fake News Sites
Google is implementing a change to its AdSense publisher policies which will prevent fake news sites from serving ads.
Bing to Launch Native Search Ads in the Beginning of 2017
Bing Ads has plans to roll out a native search advertising platform early next year.
Google Unveils New Look for AdWords Price Extensions
Google AdWords’ price extensions will now appear in search results as swipeable cards.
Increase Engagement with These Alternative Search Strategies
Learn more about alternative search strategies that can help increase engagement and get you that much needed boost in conversions.
Does Traffic Quality Still Matter?
In today’s user experience-focused world, is it still worth your time to optimize your traffic? The answer may surprise you.
Bing Ads Introduces App Install Ads in Pilot Program for US Advertisers
Bing Ads has introduced app install ads in a pilot program for all US advertisers.
How to Leverage Paid Media for the Entire Customer’s Journey
Learn how to impact all all stages of the customer’s journey with paid media tactics including paid search, paid social, and display advertising.
How to Use Enhanced Campaigns With Geo-Based Bid Modifiers
Enhanced Campaigns offer powerful modifiers for geo and device. Use these geo and device targeting tips to drive more conversions for your business.
Paid Search Advertising: Happy Ending or Horror Story?
Do you ever get a sinking feeling as you open your paid search account? You don’t know exactly what you’re going to see, but you...
3 Ways to Take Advantage of Google Maps Ads
There are three updates that are going to make an impact on user/business experience with Google Maps.Here are three ways to leverage these updates.
A Beginners Guide to Adjusting Bids on AdWords
Adjusting your bids on AdWords can be tricky if you’re new to the game; especially when your budget is on the line. Learn how to...
Bing Ads Update: Share Budgets Across Multiple Campaigns
Bing has made it easier to set daily budgets for advertising campaigns. Now, Bing Ads advertisers can automatically assign a single daily budget across all...
Bing Expanded Text Ads Now Available to All Advertisers
Following a successful trial run of expanded text ads, Bing is now making them available to all advertisers.
New Google AdWords Extensions Help Manufacturers Drive In-Store Sales
Google AdWords now has a location extension designed to help manufacturers drive more in-store sales.
Reach Ready-to-Buy Customers with Click-to-Message Google Ads
Google is introducing click-to-message ads, combining SMS messaging with search ads in an effort to generate more leads and increase conversions.
![5 Insights From Spending $500m in Ad Spend [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2016/10/5-advertising-data-insights-760x400.webp)
5 Insights From Spending $500m in Ad Spend [STUDY]
Wordstream analyzed 30000 small business AdWords accounts to determine five insights into the state of the AdWords landscape right now. Learn more from this post...