Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
Google Home Page Ad Reminds People to Register to Vote
With voter registration deadlines looming, Google is reminding people to register to vote in the US general election.
#AskTheAdsenseGuy Google AdSense Policies & Reinstatement
In October’s column Ask The AdSense Guy, John Brown answers your questions related to AdSense policies, getting your account reinstated, and the recent European Union...
Google Continues to Rev Up Remarketing With Latest AdWords Innovations
Google continues to make remarketing an even more powerful tool for advertisers with the release new advertising innovations.
Google AdWords Introduces Cross-Device Remarketing
Cross-device remarketing for AdWords can help you target the same ads to the same users as they move between their devices.
AdWords for B2B: Stupid or Stupendous?
If AdWords is such a great B2B advertising platform, why do so many companies struggle to turn a profit on AdWords? Read this post to...
How to Drive Sales With AdWords’ New Price Extensions for Mobile Text Ads
The AdWords Price Extension is basically steroids for the traditional advertising format you’re used to on mobile and tablet devices. Review the full guide.
Google Continues to Display Quality Score Data Until October 10
Google has pushed the date back to October 10th. That’s the new date when Google will be taking away quality score information for new and...
Are Your Campaign’s Analytics Sailing in the Wrong Direction?
Companies with effective marketing analytics are 12x more likely to increase their year-over-year return. Here’s how analytics can boost your marketing.
Google AdWords Upgrades App Campaigns & TrueView Ads
Google introduced two ad innovations that are designed to help people find more of what they want on mobile devices.
Bing Adds Structured Snippets, App Bulk Editing
Bing Ads is rolling out a couple new features. Structured Snippets is now rolling out in the U.S., and the Bing Ads app now has...
Google Extends Deadlines for Expanded Text Ads
Originally, there was a deadline of October 26 where standard text ads could no longer be used. Google is now extending the deadline to January...
Google AdWords Now Allows One Email for Multiple Accounts
Gone are the days when you would need to have one email address per account. Now you can connect up to five AdWords accounts to...
Quality Score Update: What You Need to Know
With an impending change in Quality Score from Google due on September 12, here’s an updated version of my free AdWords Script.
Buy and Sell Clothing Directly in Google’s Search Results
A new advertising experience is now available to AdWords advertisers. Shop the look makes it possible to sell clothing directly in Google search results pages.
Account-Level Sitelinks Rolling Out to All AdWords Advertisers
Google has made it possible to add sitelinks to ads at the account level.
5 Ways to Improve Your Expanded Text Ads Now
With Expanded Text Ads, you now have a much bigger medium to flex your PPC muscles. Here are five ways to improve your AdWords Expanded...
Google Removes AdSense Ad Limit Policy: Reasons Behind the Change
Google recently refreshed its AdSense ad limit policy, removing the restriction it once had on the amount of ads publishers can place on one page.
Bing Ads Introduces Upgraded URLs, Now Available to All Advertisers
Bing Ads announced it is rolling out Upgraded URLs to all advertisers; an easier and more efficient way of tracking URLs compared to current destination...
Google AdWords Returning Null Quality Scores Starting September 12
In an effort to provide more transparent Quality Score reporting, Google AdWords will begin to report on null Quality Scores beginning September 12
Google’s Keyword Planner Tool Providing Limited Data to Low Spending Advertisers
Google has made an update to its AdWords Keyword Planner tool which will benefit big spending advertisers, and give low spenders limited access to keyword...
#SEJThinkTank Recap: The Search Marketer’s Guide to Turning Online Browsers into Buyers
This recap of Patrick Hutchison’s webinar is filled with strategies to turn browsers into buyers. If you sell products online, this is one webinar you...
Google AdWords to Eliminate ‘Converted Clicks’ on September 21st
A Google AdWords metric that has been around for the past 15 years is being retired on September 21st.
Good AdWords Updates: Expanded Text Ads, Responsive Ads, & Device Bidding
Google officially unleashed three anticipated AdWords updates today that are designed to help advertisers capitalize on the the shift toward a mobile-first world.
5 Ad Campaigns That Celebrate Diversity – And What We Can Learn From Them
Inclusivity and diversity have become one of the major trends in advertising. Learn from these campaigns that celebrate diversity.
Google’s John Brown on AdSense Install & Content
Google’s John Brown answers our questions on AdSense implementation and ad content.
How to Grow Your Business With SEM in 2016
2016 has brought many changes to SEM from Bing Ad Network taking off to local Adwords changes. But, what does this mean for PPC? Find...
PPC Analytics: 3 Key Performance Indicators for Your Internet Marketing
Traffic, conversion, and ROI are key performance indicators that can help maximize your internet marketing potential. Otherwise, your campaigns are doomed.
Why Video Advertising on Mobile is the Next Thing
In the face of a mobile revolution, we need to reconsider where we’re telling stories and how we tell them. Enter, mobile video advertising.
#SEJThinkTank Recap: 5 Super Simple Ways to Dominate PPC Keyword Research
Up your PPC game with this full recap of our webinar with Erin Sagin of Wordstream. She discusses how to find new keywords to improve...
How to Get Credit for Your AdWords Conversions
Want to get credit for your AdWords conversions? Adam Lundquist shares different AdWords attribution models that can help you do just that.