Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
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5 Steps to Clean Up Your PPC Keywords
Kick off the spring season with PPC spring cleaning! Here are five steps to help you clean up your target keywords in PPC.
How Native Advertising can Help Increase Your Site’s Revenue
Ad block prompts publishers to rely on native advertising. Here’s how native advertising can help increase your site’s revenue.
Google To Shut Down All Compare Products By March 23
Google has announced that it will phase out all of its compare products and tools by the end of March, 2016.
Google Removes Right Hand Sidebar Ads
Starting today, Google will begin phasing out the right hand gutter ads.
#SEJThinkTank Recap: Going Native: How Native Advertising Grew SEJ’s Revenue
On February 3, 2016 SEJ’s Founder Loren Baker joined Brent Csutoras & SEJThinkTank for an hour-long webinar about SEJ’s revenue growth through native advertising.
Google’s Recommendations for Effective Mobile Ads and Handling AdBlockers
Google’s Head of Publisher Policy Communications, John Brown, answers YOUR questions about AdSense. This month: mobile ads and handling ad blockers.
5 Advertising Alternatives That Bypass Ad Blockers
Even as we find more sophisticated ways to advertise, we reach fewer people each year. Ad blockers resulted in $21.8 billion loss of global revenue...
The 5 Traits of Successful Digital Advertisers
The digital advertising industry is always growing and changing. In this post, Dusty Vegas explains the top five traits of successful digital advertisers.
A Guide to Choosing the Right PPC Bidding Strategy
Choosing the right PPC bidding strategy is an important first step in any campaign. This guide helps you decide which strategy is right for your...
5 Mobile PPC Techniques Veterans Use to Win
Marketers who are new to paid search marketing often lose because they cannot complete in mobile auctions. These five mobile ppc techniques will help.
5 Examples of Print Advertising and Digital Marketing Integration Done Right
Let’s take a look at five notable integrated marketing campaigns that gave their advertisers a significant bang for the buck for brand awareness category.
How to Write High Quality Clickable Ads (No Matter What Network You are On)
PPC works when an ad network makes money when someone clicks on their ads. Here’s how you can make better and more clickable ads—regardless of...
5 Thrilling NEW Paid Ad Features Announced This Fall
Digital marketers have received a set of shiny new tools this fall. Let’s dive into the 5 most thrilling new paid ad features announced.
Psychology and #Marketing: What Influences Our Decisions
Psychology can provide the insight you need to better understand what makes your audience click, signup or buy.
7 Strategies to Optimize B2C Lead Generation Paid Search Accounts
Does your business use paid search for its B2C lead generation? Bring your search advertising campaign to the next level with these seven strategies.
Google Gets Transparent: Interview With John Brown, The Head of Publisher Policy
SEJ’s Brent Csutoras speaks with John Brown, Google’s new Head of Publisher Policy Communications.
![The 20 Minute Road to Writing AdWords Ads Like the Pros [Blueprint]](https://www.searchenginejournal.com/wp-content/uploads/2015/09/SEJ-Write-Adwords-Ads-Like-the-pros-19-dvbp4-760x400.webp)
The 20 Minute Road to Writing AdWords Ads Like the Pros [Blueprint]
Use this blueprint to write killer AdWords ads, just like the pros.
Google AdWords to Introduce Ad Targeting by E-mail Address
Over the next few weeks Google will be rolling out ad targeting by e-mail address.
Google Display Network Now Auto-Converts Text Ads into ‘Richer Text’ Image Ads
I’m constantly on the lookout for new tools, tips, and tricks to make Google AdWords perform better for marketers. Recently, I learned that Google has...
5 Steps for Optimizing Paid Search ROI with Calls
If you’re not accounting for phone calls, you’re missing an entire category of data required to optimize paid search ROI and justify your search budget.
How to Optimize Your #PPC Campaign for Phone Calls
80% of people don’t leave their house without their smartphone. Therefore, it’s worth trying to optimize your PPC campaigns for inbound phone calls.
What Google’s “Buy” Button Means For The Success Of Your E-Commerce Site
Google is releasing buy buttons where searchers can buy directly through the SERPs, but what does this mean for your e-commerce site?
8 Conversion Optimization Tips Using Gestalt Principles
I decided to write this post after I started teaching my daughter to write last week. Since I have no idea on how to teach...
Conquering PPC: Are You Paying Attention to All the Details?
Marketers seeking PPC tips often overlook the fact that AdWords is just one element in their overall marketing campaign. You need everything to work …
Mobile Marketing 101: The Efficient Formula for Unleashing Your Full Potential
With mobile search on the rise, it’s important you construct your mobile marketing ads and landing pages with this in mind.
Google Adwords Introduces Anticipated ‘Buy’ Button
The new “Purchases on Google” feature was announced, along with a number of other notable improvements.
5 Ways to Use the 80/20 Rule for AdWords
Here is a list of five ways to boost Google AdWords campaigns results instantly with the Pareto Principle, or 80/20 Rule.
Google Ads Can Now Show Ratings From Google My Business Listings
Ratings and reviews on Google My Business are about to become an important revenue driver, as they can now be shown in Google Ads using...
How to Optimize AdWords Campaigns For Micro-Moments
Advertisers who want as successful AdWords campaign in this mobile heavy, always connected world, need to capture user’s in these micro-moments.
How Changing One Word Increased Revenue by $330,000
If there’s one way to grow your business, it’s A/B testing. In this case study, Steven Macdonald explains how a free trial A/B test increased...