Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
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5 Retargeting Ad Platforms You Need To Explore Today
If you’re a marketer, you should seriously consider implementing a retargeting campaign.
The Evolution of Retargeting: Interview With Meteora’s Nicholas Waken-Paschal
When you use retargeting, though, there’s one name that comes to mind — AdRoll. But there’s a new player in town. And, it’s name is...
2 Digital Advertising Praxes to Convert Your “Nearly There” Prospects
Remarketing and audience targeting are the fundamental digital advertising methods by which you can push prospects towards purchase. A revisit of the basics here.
3 #PPC Mistakes and Best Practices with #SEJSummit London Speaker Jim Banks of Cheapflights
I have been interviewing several of the speakers of SEJ Summti and am proud to showcase this interview with Jim Banks, who is the Global...
How to Set Up Call-Only Campaigns for Local Businesses
Call Only Campaigns are quick to set up and can boost conversions. This is a tutorial with screenshots on how to get started with call...
20 Ways to Write a Killer Call to Action
Does your call to action need a face lift? We’ve compiled a list of 20 different types of calls to action to help bring some...
How to Use Google Seller Ratings to Beat Your Competition
Google Seller Ratings have been around for several years. The newer phenomenon is its usage skyrocketing since their initial availability. Why the surge?
Google’s VP of Display Advertising Wants a Single Standard for Viewability
What counts as an ad view? Is it when the ad is technically served, or when the ad is actually able to be seen by...
How to Win at AdWords: Boost Media Review
There’s a simple solution to both optimizing ROI on your campaigns and saving time on marketing strategy and less on ad copy — and that’s...
10 Must-Haves For Competitive #PPC Lead Generation (On a Budget)
A strong, healthy PPC campaign for lead generation isn’t about impressions or traffic, it’s about the cold, hard cash that gets generated from it.
Google AdWords To Refresh Certain Data Sets More Frequently
AdWords Product Manger, Jon Diorio, announced on Google+ today that more frequent updates are coming to certain sets of data. Specifically, search terms, geographic performance...
Adobe Announces Solution For Running Marketing Campaigns On Apple Pay and Google Wallet
In light of the rise in mobile payment solutions, a tool is on the way to help marketers get their products in front of the...
Google AdWords Introduces Dynamic Structured Snippets
Your paid search listings are about to get a slightly new look and feel with the addition of dynamic structured snippets, the Google AdWords team...
Google Launches First Ever AdWords App on Android
Google announced the launch of its first ever app dedicated to managing AdWords campaigns. The app is now available worldwide on the Android operating system,...
Google AdWords Introduces Call-Only Campaigns
When it comes to search marketing, some businesses want to drive sign ups, others want to drive purchases, and for others, driving phone calls is...
The Latest PPC Trends: What You Need to Know
A variety of changes to the services offered by Google and Bing will impact their pay-per-click (PPC) advertising customers over the course of 2015. Many...
Google Creates An Easy Way To Keep Up With AdWords Changes
Over 200 features and products were added to AdWords over the past year. that’s an exhaustive amount for anyone to keep up with, except Google...
#PPC & Paid Social Media Strategies: An Interview With @Pamela_Lund
Pamela Lund is a well-known PPC marketing specialist, and an upcoming speaker at the SEJ Summit in Santa Monica on February 24th. The conference ticket cost for...
6 Google AdWords Features You Should Finally Embrace in 2015
We saw a lot of valuable Google AdWords features being released in 2014. This January isn’t short of blog posts mentioning the many top features...
My Favorite PPC Tool, And How I Save Countless Hours Using It
Disclosure: I have no affiliation with Adalysis and have not been paid for this review. One of the longest lasting ideas I had stored in...
Tax Season #PPC: 4 Tips to Improve Your Tax-Related Campaigns
Tax season – the most nail-biting time of the year – is upon us. With nationwide unemployment below 7% and trending lower, filing volumes are...
8 Ways to Sell More Online With Behavioral Psychology
Here are eight ways to leverage psychology to sell more online, with concrete examples you can implement instantly.
Your Google Shopping Campaign Strategy: Targeting Brand vs. Non-Brand Terms
More and more advertisers are shifting budgets towards Google Shopping campaigns due to PLAs’ lower CPC and higher conversion rates. However, compared to text ads,...
Your Guide to Gmail Sponsored Promotions: Best Practices and Results
If you’re looking for a new paid advertising channel to explore in 2015, consider testing Gmail Sponsored Promotion (GSP). With our clients, we’ve found GSP...
5 Mistakes to Avoid in a Google Shopping Campaign
Google AdWords shopping campaigns are a great way to generate more sales but even the tiniest mistake can make the difference between the campaign being...
The Best New Features Of Google AdWords Editor Version 11
Google’s AdWords Editor 11 is said to be the biggest update since the tool first launched in 2006. With such an extensive update new features...
How Google’s Frequent Algorithm Updates Affect Paid Search
Google constantly rolls out changes to its search algorithm in an effort to provide users with the most useful results possible. As many as 500...
#ICYMI in 2014: 4 Paid Search Tactics Your Campaigns Can Still Benefit From In 2015
In 2014, there were a lot of new tactics and products to help influence a paid search campaign’s optimization strategies. In this post, I have...
3 Best Practices for Utilizing the Newest Bid Strategy for Outranking Competitors
Having a hard time out-bidding your biggest competitors with any of your keyword search campaigns? There’s a new, and more discreetly implemented bid strategy that...
3 Ways to Combat the New Laws of Close Variants
The world of PPC is ever-changing, and the newest rules make it that much harder to be an effective advertiser. In this post, we will go...