Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
5 Steps for Optimizing Paid Search ROI with Calls
If you’re not accounting for phone calls, you’re missing an entire category of data required to optimize paid search ROI and justify your search budget.
How to Optimize Your #PPC Campaign for Phone Calls
80% of people don’t leave their house without their smartphone. Therefore, it’s worth trying to optimize your PPC campaigns for inbound phone calls.
What Google’s “Buy” Button Means For The Success Of Your E-Commerce Site
Google is releasing buy buttons where searchers can buy directly through the SERPs, but what does this mean for your e-commerce site?
8 Conversion Optimization Tips Using Gestalt Principles
I decided to write this post after I started teaching my daughter to write last week. Since I have no idea on how to teach...
Conquering PPC: Are You Paying Attention to All the Details?
Marketers seeking PPC tips often overlook the fact that AdWords is just one element in their overall marketing campaign. You need everything to work …
Mobile Marketing 101: The Efficient Formula for Unleashing Your Full Potential
With mobile search on the rise, it’s important you construct your mobile marketing ads and landing pages with this in mind.
Google Adwords Introduces Anticipated ‘Buy’ Button
The new “Purchases on Google” feature was announced, along with a number of other notable improvements.
5 Ways to Use the 80/20 Rule for AdWords
Here is a list of five ways to boost Google AdWords campaigns results instantly with the Pareto Principle, or 80/20 Rule.
Google Ads Can Now Show Ratings From Google My Business Listings
Ratings and reviews on Google My Business are about to become an important revenue driver, as they can now be shown in Google Ads using...
How to Optimize AdWords Campaigns For Micro-Moments
Advertisers who want as successful AdWords campaign in this mobile heavy, always connected world, need to capture user’s in these micro-moments.
How Changing One Word Increased Revenue by $330,000
If there’s one way to grow your business, it’s A/B testing. In this case study, Steven Macdonald explains how a free trial A/B test increased...
5 Retargeting Ad Platforms You Need To Explore Today
If you’re a marketer, you should seriously consider implementing a retargeting campaign.
The Evolution of Retargeting: Interview With Meteora’s Nicholas Waken-Paschal
When you use retargeting, though, there’s one name that comes to mind — AdRoll. But there’s a new player in town. And, it’s name is...
2 Digital Advertising Praxes to Convert Your “Nearly There” Prospects
Remarketing and audience targeting are the fundamental digital advertising methods by which you can push prospects towards purchase. A revisit of the basics here.
3 #PPC Mistakes and Best Practices with #SEJSummit London Speaker Jim Banks of Cheapflights
I have been interviewing several of the speakers of SEJ Summti and am proud to showcase this interview with Jim Banks, who is the Global...
How to Set Up Call-Only Campaigns for Local Businesses
Call Only Campaigns are quick to set up and can boost conversions. This is a tutorial with screenshots on how to get started with call...
20 Ways to Write a Killer Call to Action
Does your call to action need a face lift? We’ve compiled a list of 20 different types of calls to action to help bring some...
How to Use Google Seller Ratings to Beat Your Competition
Google Seller Ratings have been around for several years. The newer phenomenon is its usage skyrocketing since their initial availability. Why the surge?
Google’s VP of Display Advertising Wants a Single Standard for Viewability
What counts as an ad view? Is it when the ad is technically served, or when the ad is actually able to be seen by...
How to Win at AdWords: Boost Media Review
There’s a simple solution to both optimizing ROI on your campaigns and saving time on marketing strategy and less on ad copy — and that’s...
10 Must-Haves For Competitive #PPC Lead Generation (On a Budget)
A strong, healthy PPC campaign for lead generation isn’t about impressions or traffic, it’s about the cold, hard cash that gets generated from it.
Google AdWords To Refresh Certain Data Sets More Frequently
AdWords Product Manger, Jon Diorio, announced on Google+ today that more frequent updates are coming to certain sets of data. Specifically, search terms, geographic performance...
Adobe Announces Solution For Running Marketing Campaigns On Apple Pay and Google Wallet
In light of the rise in mobile payment solutions, a tool is on the way to help marketers get their products in front of the...
Google AdWords Introduces Dynamic Structured Snippets
Your paid search listings are about to get a slightly new look and feel with the addition of dynamic structured snippets, the Google AdWords team...
Google Launches First Ever AdWords App on Android
Google announced the launch of its first ever app dedicated to managing AdWords campaigns. The app is now available worldwide on the Android operating system,...
Google AdWords Introduces Call-Only Campaigns
When it comes to search marketing, some businesses want to drive sign ups, others want to drive purchases, and for others, driving phone calls is...
The Latest PPC Trends: What You Need to Know
A variety of changes to the services offered by Google and Bing will impact their pay-per-click (PPC) advertising customers over the course of 2015. Many...
Google Creates An Easy Way To Keep Up With AdWords Changes
Over 200 features and products were added to AdWords over the past year. that’s an exhaustive amount for anyone to keep up with, except Google...
#PPC & Paid Social Media Strategies: An Interview With @Pamela_Lund
Pamela Lund is a well-known PPC marketing specialist, and an upcoming speaker at the SEJ Summit in Santa Monica on February 24th. The conference ticket cost for...
6 Google AdWords Features You Should Finally Embrace in 2015
We saw a lot of valuable Google AdWords features being released in 2014. This January isn’t short of blog posts mentioning the many top features...