Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
13 Great Free Paid Search Resources
It’s always tough being a beginner. It’s hard to know where to start, what to learn, and where to go for help. To aid those...
The Evolution of Digital Media Buying & Omni-Channel Personalization
Who you partner with in business can make or break your future—and LiveRamp has a knack for teaming up with only the best. The latest...
Improving Your Ad Campaigns with Advanced Metrics: An Interview with John Gagnon
As part of our SEJ interview series, I recently caught up with John Gagnon of Bing Ads to discuss advanced metrics and what you should look for...
The Pros and Cons of Retargeting in 2015
It’s still 2014, but a lot has changed since the beginning of the year. Retargeting is one of those marketing tactics that has gone through...
Q&A: What You Need to Know About Google’s Call Tracking Offering
Last Monday Google announced the launch of their basic call tracking solution for AdWords. Since then, my company has received hundreds of questions about Google call tracking...
Google AdWords Introduces Callout Extensions, Highlight Key Information About Products & Services
Google recently introduced a new AdWords feature that gives advertisers the ability to add text that highlights key pieces of information about products and services....
5 Inherent Qualities of Great PPC Specialists
There are people in every industry who we look up to, who set the bar for excellence and are pioneers in the field. They are remarkable at their...
Not for the Faint-Hearted: 11 Daring Ideas for Conversions
You know what happens when something gets mainstay? It gets boring. For consumers, over the years, every new ad seems to be just another ad....
Amazon To Take On Google With New Online Advertising Business
The Wall Street Journal reports that Amazon is planning to launch its own ad network to compete with Google’s online advertising business. Amazon is calling...
A 5 Minute Guide to Detecting Brand Abuse in Google AdWords
Brand abuse is very common online, especially in Google AdWords. Illegal resellers and fraudulent websites may be abusing your brand without you knowing it! Brand...
6 Costly Mistakes to Avoid With Shopping Campaigns
Have you transitioned your Product Listing Ads to Google’s new campaign type, Shopping campaigns, yet? If not, what are you waiting for? Google is scheduled to...
Track Ad Clicks That Lead To Phone Calls With AdWords’ Website Call Conversions
Seventy percent of all mobile searchers have called a business directly from search ads, Google says, but what about those searchers that call a business...
Google Ends Exact and Phrase Keyword Match Ability in AdWords; Now Applying Close Variant Keyword Matching
At least 7% of Google searches contain a misspelling, according to a new post on Google’s Inside AdWords blog. However, people still want to find...
Google Tests New Ads For Music Searches
The Wall Street Journal spotted Google testing new “listen now” ad units for music searches, in conjunction with Spotify, Rhapsody and Beats Music. When you...
10 Ways to Breathe New Life Into a Floundering Google AdWords Campaign
As a search marketer by trade, I spend a large percentage of my time working on search engine optimization and search engine marketing on behalf...
Why Dynamic Sitelinks Will Decrease Your CTR
I hadn’t seen anything about the new Dynamic Ad Sitelinks before the first reports came out. Therefore, it took me a couple of days to...
A 10 Minute AdWords Account Optimization and Check-Up
AdWords is quite a complex tool, and one that not everyone can understand. That leaves many people in the dark about arguably one of the...
6 Effective AdWords Optimization Techniques for Beginners
One thing that never ceases to amaze me is how often the basics are ignored in hopes that the itty-bitty details will somehow make up for the...
4 Steps for Better PPC Performance in Lead Gen Campaigns
Too often PPC manager/client relationships fail because proper expectations were not established at the outset. I’ve found this especially true with lead generation PPC campaigns....
AdWords Scripts For MCC: How to Detect Account Anomalies Automatically
If you’re anything like me, one of your least favorite parts of working on AdWords is taking care of all the tedious and repetitive tasks...
Google Ad CTR Goes Up After Removal Of Authorship Photos
Google made the decision late last month to remove authorship photos from search results. This led to speculation that the decision was made as a...
How to Lose Money on PPC and Still Grow Sales
Many marketers view pay-per-click (PPC) advertising as a vehicle for direct response marketing only. How could they not? With fully transparent metrics — cost per click,...
WordStream Raises $12 Million In VC Funding, What’s Next For Them
PPC software company, WordStream, announced today that they have raised $12 million in led by Baird Capital of Chicago. “This is the biggest fundraising round...
A Introductory Guide to Cross Channel Remarketing on Facebook, Twitter and Google
Marketing and business in general are becoming more and more complex, but the basics remain the same: you have to become a top of mind product...
Google Announces Update To The Google Shopping Feed Specification
Google announced yesterday, via the Inside AdWords blog, that they have issued an update to the Google Shopping Products Feed Specification. This update is designed...
5 Incredibily Useful Remarketing Lists to Import From Analytics
Remarketing is becoming more important to online marketing strategies everyday. Sales are based on becoming a top choice for your ideal target customer, which means you need to...
What You Need to Know About AdWords Quality Score From a Former Googler
This is my first blog post for Search Engine Journal. I plan to blog once a month on the topic of PPC, a field I’ve been...
The One Flaw Destroying Your Conversion Optimization Tests
Click…..no sale……click……no sale…..click…no sale… You tensely sit at your desk and watch the data pour in from the first few days of your new conversion...
State of the Pay Per Call Industry
The pay per call industry is growing and making waves, but how is it impacting businesses using it? I recently spoke with Daryl Cowell from Matomy at...
How to Use Precision Based Remarketing Lists: Part II
Dynamic Remarketing With Precision Remarketing Lists For those of you who read my last post, I finally have collected about a month worth of data...