Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
7 Mistakes E-Commerce Retailers Make When Advertising With Google Shopping
Many businesses believe that once their PLA (Product Listing Ads) campaign has been launched and configured, no tweaks in campaign settings are needed. However, this is a misconception....
6 Tactics to Double the Impact of Your Negative Keywords
Working with negative keywords is one of those areas of AdWords that can make you or break you. I’ve been an avid fan of negative...
Tips for Successful Product Listing Ads: An Interview with Bruce Clay
As part of our SEJ interview series, I recently caught up with Bruce Clay of Bruce Clay Inc. to discuss product listing ads. A lot...
How To Run Successful PPC Campaigns: Interview With Ilya Lichtenstein
As part of our SEJ interview series, I caught up with Ilya Lichtenstein from MixRank and asked him to give advice on how to manage successful PPC...
10+ New Features Coming to AdWords: What You Need To Know
Advertisers have been running scared ever since Google announced that they’d be releasing some big new changes to the AdWords platform on April 22. Now...
How to Use Precision Based Remarketing Lists
As many of you may know, e-commerce website owners are investing a lot of money into PPC advertising with Bing ads and Google AdWords. With...
Taking a Look at Retargeting in 2014: An Interview with David Karel
Retargeting is one of the most effective cross-channel strategies in 2014, which is probably why it was such a popular topic of conversation at the...
Avoid Spend Bloat: Using Keyword Classification For PPC Account Management
Overspending on low performing keywords is a recipe for a decline in PPC account performance. But at some point in the life of every account,...
Search Query Data in AdWords Isn’t Dead: Here’s What Actually Changed
If you’ve heard the buzz about paid search query data being stripped out of Google AdWords, you may understandably have questions and concerns. But what...
How to Select The Right Placements For Your Display Network Campaign
Display network campaigns can be tricky and many advertisers worry they might burn a lot of budget for clicks with a high bounce rate. This...
5 Marketing Components for Converting Customers into Fanboys
It’s harder than ever to get consumers to take action, and advertising is to blame. We all know that marketing has moved from traditional advertising...
7 Ways to Identify Long Tail Keywords on Google AdWords
PPC advertisers are constantly looking for long tail keywords because they are more likely to generate quality clicks at a lower CPC than more general...
How Many Ways Can You Optimize a Google Display Campaign?
As a paid search marketer, I’ve spent the majority of my career managing search campaigns—focusing my time on keywords, ad copy, account structure, bids, match...
How to Use New Bing Ads Editor to Scale Extensions Data Management
As ad extensions could generate double-digit CTR growth compared with regular text ads, many of you are adopting them at a fast pace. A popular...
3 Often Forgotten Opportunities for A/B Testing Ad Copy
If you’re not A/B testing ad copy, you’re probably missing out on revenue. But with so many different aspects of a simple search ad to...
Are You a PPC Expert? Then You Should be Using These Advanced PPC Tactics
So you consider yourself a PPC Expert? While most search engine marketing professionals know the basics of creating an AdWords account and running PPC campaigns,...
6 Answers to Your Burning Call Tracking Questions
Author Note: Every time we publish an article on Search Engine Journal, we receive emails from marketers asking questions about the nuts and bolts of...
10 Pillars to Run Top Notch AdWords Campaigns
It is clear AdWords has become a must for businesses who want to drive relevant traffic to their websites. The increase in AdWords’ demand has...
Effective AdWords Remarketing Tactics for The Advanced Advertiser
One area I have seen a lot of success with lately is remarketing. Google has improved their remarketing features tremendously over the last year. Today,...
7 Simple Ways to Improve Ad Copy Conversion
Are your sales lackluster? Your click-through rates uninspiring? Chances are it’s not your product that’s the issue – it’s the way you’re selling it! Copywriting...
Winning in a Highly Competitive (High CPC) Paid Search Environment
If you’ve worked in paid search and have had experience working with many different industries, it’s amazing to see how much average cost per clicks...
9 AdWords Optimization Tips for Ecommerce Stores from 382 Account Reviews
There comes a time in every AdWords advertiser’s life when your attempts to improve an account’s performance begins to stall. Getting an extra set of...
REVIEW: How WordStream’s AdWords Grader Gives Perspective on AdWords Performance
Editor Note: Although Larry Kim is also a contributor to SEJ, this review was written on Andrew’s own volition and we weren’t paid or perked for publishing it....
Optimize PPC Campaigns For Call Tracking With New Acquisio Tool: Interview With Marc Poirier
As part of our SEJ interview series, Marc Poirier of Acquisio joins us to talk about a new tool launched by his company for PPC call tracking management. Acquisio...
Improving Bid Management and Real Time Bidding: Interview With Marc Poirier
As part of our SEJ interview series, Marc Poirier of Acquisio joins us to discuss how to improve bid management and real time bidding (RTB)....
Set Fire to Your Adwords Campaigns with These 6 Simple Techniques
When it comes to PPC and AdWords, marketers view it a lot like exercise – we love to see the results, but we hate all...
The 10 Questions You Should Ask Yourself When Creating a Landing Page
Creating a landing page that converts is the most important and probably difficult task of every PPC campaign. You could have the best set up...
Quick Case Study: Rich Ads in Bing and Yahoo! Search Are the Real Deal
Rich Ads in Search (RAIS) ads are available only on Bing and Yahoo for branded or trademarked campaigns. They are the combination of the standard...
4 Predictions for Call Tracking in 2014
Call tracking is a nearly $1B industry. Call tracking is used primarily by online marketers to track which ads, campaigns, and keywords are generating phone...
Minimize Your Marketing Budget With A/B Testing: Interview With Paul Ryanzanov
As part of our SEJ interview series, Paul Ryanzanov of Promodo joins us to discuss how you can minimize your marketing budget with the help...