Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
Act Now: Your Ads Measurement & Privacy Readiness Plan For 2024 & Beyond
Here’s how to prepare for third-party cookie deprecation and ensure you have a measurement strategy that can evolve with future changes.
20 Awesome Examples Of Social Media Marketing
Discover what makes a social media campaign successful as you explore these real-world examples from top brands.
The Best Times To Post On Social Media In 2024
Maximize your social media impact in 2024! Discover the best times to post on social media and boost your online presence with our comprehensive guide.
Try These PPC Strategies For Your B2B Business In 2024
If you’re using the exact same PPC strategies you were deploying in 2023, the new year is the perfect time to try something new.
Choosing Your Keyword Champion: Setting Yourself Up For Success In the Auction
Boost your digital marketing strategy with effective keyword selection. Find out how to choose keywords that target high-value prospects and generate traffic at affordable costs.
Use Offline Conversions To Tune Google Ads For Profit
Understand how to fine-tune Google Ads for more profits with offline conversions. This guide shows how to set up tracking, integrate CRM and measure success.
Essential Guide to PPC Automation Layering: Boosting Efficiency and Effectiveness
Use PPC automation layering to your advantage to reduce the amount of busywork and increase strategic outputs in your campaigns.
Google Ads Introduces Customizable Automation With “Solutions”
Google Ads launches “Solutions,” offering customizable automation for simplified campaign management, empowering advertisers of all skill levels.
New Developments In PPC: Experts Weigh In
Learn about the latest developments in PPC and get expert tips for staying ahead in the ever-evolving digital landscape.
Microsoft Offers Tips For Better Ad Copy With Prompt Engineering
Explore Microsoft research and AI prompt engineering tips to improve the performance of ad campaigns with inclusive copy.
Google Ads Checklist: 5 Ways To Audit & Optimize Your Campaigns To Boost Results
Boost your Google Ads success with expert tips! Audit, optimize, and target the right audience to maximize ROI and conversions.
The Best 5 Super Bowl Ads in 2024 (Brands That Got It Right)
Explore how brands leveraged social video to enhance their TV commercials during the latest Super Bowl LVIII.
PPC Experts On AI In PPC: Potential & Limitations
Discover the latest trends in AI-powered PPC campaigns. Get expert insights on the benefits and limitations of using AI tools in your online marketing strategy.
12 Hidden PPC Features You Should Know About
Elevate your ad game with hidden optimizations in Google Ads and Microsoft Ads for enhanced campaign performance and efficiency.
Google Ads Performance Max Image Generation Now Available To All
Google rolls out AI tools in Performance Max to boost ad campaigns through automated asset creation.
PPC Experts Weigh In On CPC Inflation
Elevated CPC inflation costs don’t have to stifle success. Boost ROI with expert advice from our PPC trends ebook on how to maximize campaigns.
How And Why To Use Enhanced Conversions
Discover what Google’s enhanced conversions are, how to set them up, and why they’re crucial for your brand’s success in this month’s Ask A PPC.
PPC Made Easy: 4 Strategies To Save Time With No-Cost Tools
Maximize PPC efficiency with these expert tips for Google Ads Offline Editor, DIY tools, and more. Save time and boost performance for free.
Consent Mode V2: Google Shares Shares Key Details For Advertisers
Google will enforce new requirements for personalized ads in Europe in March, requiring updates to consent mode to maintain targeting capabilities.
Google Bans Impersonation In Ads
Google bans impersonation and false affiliation in ads, enforcing policy changes in March.
Smart Paid Strategy: 4 Tips To Save You $4K In Monthly Ad Spend
Optimize your marketing budget with top tools & tactics for reducing cost per lead and boosting ROI. Discover how to track paid strategy effectiveness.
Google AdSense Shifts To eCPM Payment Model
Google Ads Liaison Ginny Marvin confirms AdSense has transitioned to an eCPM payment model. Learn what that means for publishers.
7 Google Ads Shortcuts For Better Results With Less Effort
Use these seven Google Ads shortcuts to help you save time, get faster insights, and be on your way to better PPC results.
Google Investigating Local Ad Fraud Affecting Business Pages
Google investigates fake Local Service Ads linked to competitors’ Business Pages to sabotage and hide real ads.
Google Shifts Hotel Ads To AI-Powered Bidding Strategies
Google to phase out cookie-based Hotel Ad strategies, introduces AI-driven tROAS and expands Performance Max for travel.
Amazon Non-Endemic Display: What Is It & Why Should You Care?
Dive into Amazon’s non-endemic advertising, currently in beta. Learn how your businesses can benefit from unmatched audience targeting.
7 Powerful Benefits Of Using PPC Advertising
Having trouble convincing your executive or client to invest in PPC? Here are 7 powerful reasons to start.
Google Ads Liaison Explains “Other” Search Terms Issue
Google Ads Liaison Ginny Marvin advises using Search Terms Insights to analyze private search queries grouped under “Other” terms.
Google Ads Launches Gemini-Powered Campaign Creation Tool
Google integrates its Gemini AI model into Google Ads to streamline campaign creation.
Performance Max Vs. Search: A Non-Scientific Look On If It Competes And What It Means
Embark on an unconventional exploration of the Performance Max vs. Search dilemma.