Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
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12 Hidden PPC Features You Should Know About
Elevate your ad game with hidden optimizations in Google Ads and Microsoft Ads for enhanced campaign performance and efficiency.
Google Ads Performance Max Image Generation Now Available To All
Google rolls out AI tools in Performance Max to boost ad campaigns through automated asset creation.
PPC Experts Weigh In On CPC Inflation
Elevated CPC inflation costs don’t have to stifle success. Boost ROI with expert advice from our PPC trends ebook on how to maximize campaigns.
How And Why To Use Enhanced Conversions
Discover what Google’s enhanced conversions are, how to set them up, and why they’re crucial for your brand’s success in this month’s Ask A PPC.
PPC Made Easy: 4 Strategies To Save Time With No-Cost Tools
Maximize PPC efficiency with these expert tips for Google Ads Offline Editor, DIY tools, and more. Save time and boost performance for free.
Consent Mode V2: Google Shares Shares Key Details For Advertisers
Google will enforce new requirements for personalized ads in Europe in March, requiring updates to consent mode to maintain targeting capabilities.
Google Bans Impersonation In Ads
Google bans impersonation and false affiliation in ads, enforcing policy changes in March.
Smart Paid Strategy: 4 Tips To Save You $4K In Monthly Ad Spend
Optimize your marketing budget with top tools & tactics for reducing cost per lead and boosting ROI. Discover how to track paid strategy effectiveness.
Google AdSense Shifts To eCPM Payment Model
Google Ads Liaison Ginny Marvin confirms AdSense has transitioned to an eCPM payment model. Learn what that means for publishers.
7 Google Ads Shortcuts For Better Results With Less Effort
Use these seven Google Ads shortcuts to help you save time, get faster insights, and be on your way to better PPC results.
Google Investigating Local Ad Fraud Affecting Business Pages
Google investigates fake Local Service Ads linked to competitors’ Business Pages to sabotage and hide real ads.
Google Shifts Hotel Ads To AI-Powered Bidding Strategies
Google to phase out cookie-based Hotel Ad strategies, introduces AI-driven tROAS and expands Performance Max for travel.
Amazon Non-Endemic Display: What Is It & Why Should You Care?
Dive into Amazon’s non-endemic advertising, currently in beta. Learn how your businesses can benefit from unmatched audience targeting.
7 Powerful Benefits Of Using PPC Advertising
Having trouble convincing your executive or client to invest in PPC? Here are 7 powerful reasons to start.
Google Ads Liaison Explains “Other” Search Terms Issue
Google Ads Liaison Ginny Marvin advises using Search Terms Insights to analyze private search queries grouped under “Other” terms.
Google Ads Launches Gemini-Powered Campaign Creation Tool
Google integrates its Gemini AI model into Google Ads to streamline campaign creation.
Performance Max Vs. Search: A Non-Scientific Look On If It Competes And What It Means
Embark on an unconventional exploration of the Performance Max vs. Search dilemma.
Google Expands Sensitive Events Policy To Limit Exploitation Of Emergencies
Google expands sensitive events policy to limit exploitation across more platforms.
Media Planning: 4 Tips For Planning Your Digital Media Mix
Tailor campaigns for diverse industries, delivering bespoke digital solutions efficiently to save you time and streamline your process.
How Google Blends Search, Social, Local, Shopping, AI, And Ads
Explore how Google Search and Discover integrate results with social features, news, forums, videos, shopping, local, generative AI, and ads for an engaging user experience.
6 Ways Coca-Cola Uses Generative AI For Advertising And Marketing
Explore how Coca-Cola uses generative AI for a chatbot with local search results in Instagram DMs, Facebook lead generation, OOH advertising, and experiential product marketing.
SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend
In the face of growing challenges with customer acquisition, it’s important to know where to focus your ad spend. Do you know how to optimize...
Google Ads Simplifies Reservation Video Campaigns On YouTube
Google simplifies reservation video campaigns on YouTube through Google Ads with self-service options.
Unlock Global Reach With Microsoft Video Advertising And Netflix
Discover Microsoft’s strategy to help advertisers reach more viewers with its exclusive partnership to power Netflix’s ad-supported subscription plan.
Microsoft Advertising Offers Full-Funnel Solutions To Reach Fans
Discover how Microsoft Advertising offers year-round opportunities for advertisers to target passionate sports fans across various platforms.
Google Ads: New Multi-Format Ads For Video Reach Campaigns
New multi-format ads in Google Ads includes in-stream, in-feed, and Shorts ads, offering brands more ways to reach audiences at a lower CPM.
Key Levers To Steer AI in Performance Max And Boost Results
Here’s how to take full advantage of new and existing features, reporting and insights in Performance Max – and what you may be overlooking.
Google Analytics 4 Features To Prepare For Third-Party Cookie Depreciation
Explore new Google Analytics 4 features for first-party data, enhanced conversions, and durable ad performance measurement to prepare for the depreciation of third-party cookies.
PPC Strategies For 2024: Insights From Over 16,000 Businesses
We’re diving into insights from over 16,000 ecommerce businesses, showing the trends that shaped PPC advertising in 2023, and how to use them to move...
Just In: Google To Support Programmatic Bidding For Limited Ads
Google is set to launch new support for programmatic ad serving for Limited ads. Learn more about the change for publishers here.