Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
When Google Exact Match Isn’t Exact Match… and What It Means in Practice
Google are expanding their machine learning abilities and further diluting the exact match part of exact match keywords in Google AdWords. Learn what this means...
Google to Give Advertisers More Control Over Where Their Ads Appear
Google has started implementing improvements to its ad policies, ramping up its enforcement of those policies, and providing new controls for advertisers.
Google Loses Major Advertisers After Ads Appear Next to Extremist Content
Google is losing hundreds of millions in advertising dollars after several major US brands pulled their ads when they started appearing next to offensive and...
Surprisingly, Brand Advertising Drives More Conversions Than You Think!
Why are big companies pouring so much money into brand advertising every year? What do they know that we don’t? The ultimate conversion hack is...
![52% Say Majority of Their Business Marketing Activity Is Digital [DATA]](https://cdn.searchenginejournal.com/wp-content/uploads/2017/03/Depositphotos_64465981_1600x840-760x400.webp)
52% Say Majority of Their Business Marketing Activity Is Digital [DATA]
Thinking of putting more effort into your digital marketing activities? Wondering what area of digital marketing to focus your budget on? We’ve got answers for...
How to Use Google AdWords IF Functions to Customize Your Ads
AdWords IF Functions help you customize ad text to personalize your paid search ads. Here’s how they work, and how to use them to target...
Bing to Further Remove Restrictions on the Use of Trademarks as Keywords
On March 27, Bing Ads will remove the restrictions it has on using trademarks as keywords in global markets.
Google Display Ads to Show Location Extensions for Local Businesses
Google has begun automatically appending location extensions to eligible Google Display Network ads.
Google is Dedicated to Stopping Ads from Showing Alongside Controversial Content
Google vows it will do a better job at preventing display ads from appearing against controversial content.
Google AdWords to Roll Out Rewording and Reordering for Exact Match Keywords
Within the coming months, Google intends to expand close variant matching with rewording and reordering for exact match Keywords.
Google Rolls Out Ads to Google Home, Then Promptly Removes Them
Google introduced audio ads to Google Home, which were promptly removed after public outcry.
Google’s Share of Search Ad Market Projected to Grow to 80% by 2019
According to research firm eMarketer, Google is projected to hold 80% of the search ad market by 2019.
6 Big Family Vacation Search Trends From Bing
Here’s how you can reach and influence people who are seeking ideas, planning their travel, and searching for family-friendly vacation deals this year.
Google AdWords Introduces Account-Level Call Extensions, & More Click-to-Call Updates
Google announced a series of updates to click-to-call ads this week, including a new design, new reporting capabilities, and account-level call extensions.
Bing Ads Editor Now Available for Mac Users
Bing is honoring what is said to be its most requested Bing Ads feature with the release of Bing Ads Editor for Mac.
Google AdWords Price Extensions to be Shown on All Devices
It has been confirmed that Google AdWords price extensions are now eligible to be shown on all devices.
Exclude Irrelevant Audiences from Bing Ads Remarketing Campaigns
Bing Ads has introduced the ability to exclude irrelevant audiences from remarketing advertising campaigns.
New Google AdWords IF Functions Allow for Greater Ad Customization
Google AdWords has introduced new IF functions to search ads which allow ad text to be customized based on whether or not specific parameters are...
Bing’s Dynamic Search Ads: Better Features than Google?
Bing’s dynamic search ads can help any e-commerce or small business improve their traffic and target relevant followers. Learn more here!
Google Under Fire for Using “Super Profiles” to Serve Targeted Ads
Google is facing scrutiny for its decision to combine multiple sources of data to deliver more personalized ads.
![Google Bans 200 Sites for Promoting Fake News [REPORT]](https://cdn.searchenginejournal.com/wp-content/uploads/2017/01/2016-760x400.webp)
Google Bans 200 Sites for Promoting Fake News [REPORT]
In total, Google removed over 1.7 billion ads and took action on over 75,000 sites in 2016.
Automatically Sync Google AdWords Campaigns With Bing Ads
Advertisers can now schedule Google AdWords campaigns to be imported to Bing Ads on a recurring basis.
![Ads for Google Products Featured in Top Position in 91% of Searches [STUDY]](https://cdn.searchenginejournal.com/wp-content/uploads/2017/01/Untitled-design-33-760x400.webp)
Ads for Google Products Featured in Top Position in 91% of Searches [STUDY]
Revealing data from a Wall Street Journal study suggests Google is advertising its own products at the top of search results 91% of the time.
Bing Ads Now Lets You Schedule When Ad Extensions are Displayed in Search
Bing is giving advertisers more control over their ad extensions with the ability to schedule specific times for them to be displayed.
High CPCs and Low Conversion Rates? 3 RLSA Strategies You Need to Know!
Are you ready to unlock the full potential of RLSA? Here are three strategies you need to know.
14 Irresistible Valentine’s Day Search Stats From Bing
Win the love of the most valuable shoppers this year. Here’s who will be shopping, how and when they’ll be searching, and what they’ll be...
Google to Automatically Add Call Extensions to Mobile Ads in February
Google AdWords will be automatically adding call extensions to mobile ads beginning February 6, 2017.
Where Do All the PPC Heroes Assemble?
Hero Conf Los Angeles, the world’s largest all-PPC event, is back for its sixth annual installment and ready to dive deep into the paid search...
A Complete Guide to Cross-Channel Remarketing Campaigns
Using retargeting, or remarketing campaigns, to reach targeted audiences with ads when they’re online can improve lead generation efforts. Here is how to use display...
Google Display Network to Begin Serving Ads With No Targeting As of January 18
Google recently announced changes to how it will be targeting ads starting on January 18, 2017.