Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
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Why The Latest AdWords Interface Changes Are Amazing
Lately, we have seen a lot of changes in the AdWords interface. Not only has the interface received a slight design upgrade (which we all...
Targeting Tactics For LinkedIn PPC Ads: Interview With Robert Brady
As part of our SEJ interview series, Robert Brady of Trafficado discusses the best ways to target specific groups of individuals with LinkedIn PPC ads....
BoostCTR CEO Talks Audience Bidding As The Future of Ad Industry
In a recent interview from AdTech in New York City, Search Engine Journal’s Murray Newlands talks with David Greenbaum from BoostCTR about the future of the...
ReTargeter Gives Retargeting Tips & Discusses Current Trends
In a recent interview from AdTech in New York City, ReTargeter’s Jimmy Aveningo gives some retargeting advice, talks about current trends in the retargeting industry,...
7Search.com Launches New Display Advertising Network
In a recent interview from AdTech in New York City, Cleo Betancourt from 7Search.com talks to Search Engine Journal’s Murray Newlands about the recent launch of...
You’re Doing it Wrong: Stop Looking at the Wrong Phone Call Metrics for Your Website
Did you know that the majority of your calls come from your website? For marketers selling a service or an expensive product, this statement is...
Can Bing and Google Banner Ads Be Successful?
With all the headlines that Google, Apple, and Yahoo! have been making recently, it’s easy to forget all about Microsoft. The company may not be...
Common Product Listing Ad Mistakes & Solutions
Holiday shopping season has begun! We’re now just days out from Black Friday 2013 and Product Listing Ads (PLA’s) are a keystone in many eCommerce...
Google AdWords Estimated Conversions – Get the Low Down
Fifty years ago, everyone simply assumed that their advertising campaigns were effective. It was simple – you spent the money and figured that the cash...
Convergence Of Search And Display Advertising: Interview With Dave Roth At #Pubcon 2013
Sponsored by CopyPress, “Centralize Your Content Performance.” In an interview conducted at Pubcon 2013 in Las Vegas, Dave Roth of Move, Inc. discusses the convergence of search...
The 7 Analytics Call Tracking Simply Can’t Give You
Call tracking tells marketers which ads, campaigns, and keywords generate calls. It’s used by agencies, SMBs, and enterprise-level companies. Call tracking improves their ROI and...
Top Gun’s New Choice – Bing Ads Excel Add-in
Specifying user personas is a crucial part of product development. In Bing Ads, I address those of you who export bulk data to Excel...
5 Reasons Why PPC Advertisers Shouldn’t Switch from Agency to Agency
Lately I’ve come across a couple of account audits in White Shark Media where I could see that the potential Client had started and ended...
Things You Need to Know About Bing Ads Editor Tool – Part II: Insights and Tips
In Part I of this series, I went over how Bing Ads Editor works as a database management tool, helping advertisers manage campaign data in...
Things You Need to Know About Bing Ads Editor Tool – Part I: How It Works
A recent Bing Ads internal study found that its Editor tool facilitates more than 15% of all campaign data changes in Yahoo! Bing Network and...
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[Top 25 PPC Experts] John Rampton Hit The List For The Second Time In A Row!
Every year PPC marketers hope to make the list. I’m so proud of my mentor, partner, and friend John Rampton. This year marks the second...
Market Research for International PPC Success
International advertising is more than just translating campaign components into new languages and changing targeting settings. International paid search advertising in particular is even more...
Advertising: A Brief History
In the following infographic, Ocean Media presents several key events in history that help define advertising, and lead it to where it is today. Various...
Why PPC Click-Through-Rates Have Increased
You may have noticed that the paid listings on Google have increasingly taken on the appearance of their organic cousins over the past few years....
Is A PPC Campaign A Good Investment for SEO Firms?
I was in the middle of balancing my SEO firm’s online marketing budget for 2013 when I realized that, over the course of 7 years...
How Not to Run a PPC Campaign, Inspired by eBay’s AdWords #Fail
Earlier this week, the Harvard Business Review blog asked, “Did eBay Just Prove that Paid Search Ads Don’t Work?” Apparently the company turned off their...
Clean Analytics Data for PPC: Part 1 – Self-Referral Traffic
Self-Referring traffic can be a giant pay-per-click data pollution source. Imagine sending your hard earned clicks to your website’s landing page. Along comes ‘Mr. Self-Referral’....
Getting Indexed by Google Using Only PPC: It Could Happen to You
A lot of people write about the difference between SEO and PPC, and how pay per click advertising can come in to strategically boost traffic....
Super Bowl Ads: Are They Really Worthwhile?
The cost of everything seems to be on the increase these days, with Superbowl ads being no exception. Sure if you are like me, Superbowl...
AgileBid: PPC Management Solution for SMBs
AgileBid is flexible, smart and innovative – the first service of its kind generally available for small businesses (SMBs) at a fraction of the cost....
Retail PPC: Geo-target your Distribution to Compete with Amazon Prime
Nearly every eCommerce store competes with Amazon on some level. Regardless of store size, if you’re selling well-established brands, there is a very strong chance...
5 Things PPC May Be Telling You About Your Business (Without You Realizing!)
Embarking on a paid search campaign for your business is a great way of quickly generating sales and leads at an effective cost. You’re able...
4th of July Food and Fireworks Spending: Interesting Stats
Tomorrow is the 4th of July, Independence Day for the United States of America! I thought it might be good to share some information on...
Tweak and Optimize Your PPC Ads
There are two things that you can do when optimizing your pay-per-click ad: Overhaul your ad copy or tweak it. However, there are those who...
Is It Time to Rescue Your PPC Campaigns?
Small businesses often have a number of different campaigns they are working on in order to drum up business. One such campaign is the pay-per-click...