Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
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Google Buys ZAO Begun, It’s a Contextual Ad Company Folks
Whatever Google’s intention and purpose were for buying Russian contextual ad company called ZAO Begun is, only them knows. But we’re free to speculate, it’s...
Is Contextual Advertising In Your SEM Strategy?
Talking to many companies who are doing their search engine marketing in-house, I’ve noticed they are solely focused on paid search in the search engines....
Feedburner-Google Integration under way, Adsense on RSS to push through
When Google acquired Feedburner last year, one of the changes that were announced was the integration of Adsense ad units into Feedburner members’ RSS feeds....
Yahoo, AT&T Expand Advertising Partnership
Yahoo! Inc. and AT&T Inc. announced Tuesday that they have signed a multi-year deal to share revenue from advertising on mobile phones and personal computers. ...
Microsoft Seals Advertising Deal with Wall Street Journal
Microsoft and Wall Street Journal has reached and advertising deal, which if I may say so, is perhaps Microsoft’s biggest deal so far as a...
MS AdCenter Affiliate Program Launch and Some Historic Affiliate Marketing Insights
Despite the not so perfect reputation that affiliate marketing has are companies like Microsoft and even Google using this advertising and marketing channel with thousands...
Google Adds AdSense Ads to Feedburner Feeds
One of the obvious reasons for the Google acquisition of Feedburner, besides gaining access to a major amount of blogs and adding a blog metrics...
Make Google AdSense Changes Without Replacing Code
It’s about time Google AdSense addressed the usability issues within its current system where webmasters are forced to make changes within the Google AdSense interface...
Google AdWords and Paid Search: CPA vs. Existing CPC-Model
While I was in Miami at Affiliate Summit this July did I had some discussion via email with Andreas Reiffen from Marketing2null.de, about a post...
Google AdSense with Keyword Suggestion Links
Google AdSense is running some tests on a new creative which serves links under the ad’s copy and traditional contextual advertisements. By way of Blogoscoped...
Google AdSense Mobile Launches in Beta
Google has launched Google AdSense for mobile devices, which is now undergoing beta testing by select mobile publishers. Scott of Self Made Minds reports that...
British Invasion of Online Advertising – Problem For American Advertisers?
The market keeps opening up in the UK for internet businesses and marketers. Day in and day out websites from English entrepreneurs arise. The latest...
Science of Relevancy : Lifeblood of Search & Contextual Advertising
Relevancy is the key to contextual advertising, and online contextual advertising is big business. That’s a no-brainer, as all web and software heavyweights are vying...
Worldwide Expansion of Google Pay-Per-Action (CPA) Beta
Google announced today via a press release that they expand the Google Pay-Per-Action beta program to include beta testers around the world. As of today...
Yahoo! Feedback NOT Wanted. Be Quiet, Or Else
Here’s some advice to anybody who is silly enough to provide feedback to Yahoo! Services, keep it for something else or you might end up...
Made for “Text Link Ads” vs. Made for AdSense
Mubin Ahmed has an interesting post with his opinion on the usage of Text Link Ads, Text Link Brokers, and similar link advertising services on...
Wrong Text Links for Google Apps Referral Program
About a week ago did Google introduce the referral program for Google Apps via Google AdSense. I grabbed the code of one of the “new” Text link...
Site Specific Optimization Tips from Google Adsense
Google Adsense started sending out monthly optimization tips to Adsense publishers. These tips are the result of the Adsense system’s analysis of individual publisher accounts...
Yahoo Publisher Network Blocking Ads to International Visitors?
The Yahoo Publisher Network may be testing the blocking of YPN contextual advertisements from serving in certain countries according to the accounts of some webmasters...
Looking at Google AdSense Placement on MySpace
Google and MySpace put together a major partnership last year with a focus on Google Advertising. About two months after the partnership, Google AdSense contextual...
Google Text Link Ads vs. Text Link Ads
On Tuesday Google made the announcement that they are launching a Pay Per Performance ad model for AdSense Ads which comes with its own new...
MSN adCenter : Content Ads, adCenter Beta and Demographic Targeting
Considering that MSN has only somewhat recently launched their PPC ad serving system, most folks agree that they are doing a good job. After all,...
MIVA Unveils MIVA Monetization Center
MIVA, who is better known as one of the larger 2nd tier PPC search marketing networks unveiled at their headquarter in New York City yesterday...
Yahoo Publisher Network Expanding This Spring
Yahoo Publisher Network Expanding This Spring Yahoo is preparing its answer to Google AdSense, the Yahoo Publisher Network, and has been going about the launch...
Search Engine Journal’s 2005 Search Blogs Awards
Search Engine Journal’s 2005 Search Blogs Awards The Search Engine Journal’s 2005 Best of Search Blogs Awards nominations are in and its time to start...
Google Testing Print Advertising with Publication Ads
Google Testing Print Advertising with Publication Ads We know Google’s intentions of keeping literature alive with Google Print, but will Google also be saving the...
Commission Junction’s New Spidering Detective
Commission Junction’s New Spidering Detective Brian Livingston just came out with another great article about new initiatives CJ is taking to fight affiliate hijinks and...
Google AdSense Testing “Advertise Here” Link on Sites
Google AdSense Testing “Advertise Here” Link on Sites Google AdSense is marketing its site targeting service by testing an “Advertise on this site” link in...
Eliminating PSAs on Google AdSense
Eliminating PSAs on Google AdSense Rarely do you find a publisher that is happy to find Google AdSense serving up PSA (Public Service Announcements) instead...
New to Affiliate Programs? Top Tips for Getting Started
New to Affiliate Programs? Top Tips for Getting Started What are the 5 most important things to learn to be successful as an affiliate? What’s...