Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
How a Fortune 1,000 Company Got 88,000 Facebook Fans in 4 Weeks, and Only Paid For Half of Them
Facebook Ads, I Think I Love You My major focus the last three months has been Facebook advertising. I’ve been trying to figure out how...
Back in the Olden Days of PPC
When I was a youngin’ we didn’t have them new fangled thangs like Remarketing or Auto-bidding. No, if we wanted something, we had to work...
Affiliate Fraud: Who is at Risk and What are the Solutions?
In the world of affilate marketing, it can be a little overwhelming deciding which software to choose as there are so many options. Affiliate marketing,...
Is Google AdWords Advertising Itself Honestly?
I’ve been working on PPC for my dad’s dental seminars business, and I have to admit that while I like a challenge, the system is...
Are PPCers a Dying Breed?
I realized in the past few weeks that I am having a hard time keeping up with the new releases in Google AdWords. They are...
A Monetization Model Worth Trying: Video CPA
Being in online marketing for a bit more than two years, I am now at that stage when getting traffic and promoting a resource is...
Got Good Credit? Google Wants to Serve You Targeted Ads.
As a website owner myself, I have explored several different contextual ad platforms, and Google has always seemed to be ahead of their competitors in...
Microsoft’s AdSense-Like PubCenter Goes into Public Beta
Microsoft is finally making its PubCenter ad publishing tool available to the public after some months of being under close private beta mode. Public beta...
Advertising Scratchpad
(Scratchpad photo by Leonard Low.) I’m preparing to advertise something I hope will become linkbait, and it’s made me dig into some advertising ideas. Just...
Why Bigger is Better : Google AdSense
Google recently published a video reminding us of how bigger is better. I agree that bigger is better, but not in every case. Google has...
Where is Google Politically with AdSense?
Google has taken a few different stances on politics, which is a little confusing to me. They have come out and clearly stated some political...
Google Buys ZAO Begun, It’s a Contextual Ad Company Folks
Whatever Google’s intention and purpose were for buying Russian contextual ad company called ZAO Begun is, only them knows. But we’re free to speculate, it’s...
Is Contextual Advertising In Your SEM Strategy?
Talking to many companies who are doing their search engine marketing in-house, I’ve noticed they are solely focused on paid search in the search engines....
Feedburner-Google Integration under way, Adsense on RSS to push through
When Google acquired Feedburner last year, one of the changes that were announced was the integration of Adsense ad units into Feedburner members’ RSS feeds....
Yahoo, AT&T Expand Advertising Partnership
Yahoo! Inc. and AT&T Inc. announced Tuesday that they have signed a multi-year deal to share revenue from advertising on mobile phones and personal computers. ...
Microsoft Seals Advertising Deal with Wall Street Journal
Microsoft and Wall Street Journal has reached and advertising deal, which if I may say so, is perhaps Microsoft’s biggest deal so far as a...
MS AdCenter Affiliate Program Launch and Some Historic Affiliate Marketing Insights
Despite the not so perfect reputation that affiliate marketing has are companies like Microsoft and even Google using this advertising and marketing channel with thousands...
Google Adds AdSense Ads to Feedburner Feeds
One of the obvious reasons for the Google acquisition of Feedburner, besides gaining access to a major amount of blogs and adding a blog metrics...
Make Google AdSense Changes Without Replacing Code
It’s about time Google AdSense addressed the usability issues within its current system where webmasters are forced to make changes within the Google AdSense interface...
Google AdWords and Paid Search: CPA vs. Existing CPC-Model
While I was in Miami at Affiliate Summit this July did I had some discussion via email with Andreas Reiffen from Marketing2null.de, about a post...
Google AdSense with Keyword Suggestion Links
Google AdSense is running some tests on a new creative which serves links under the ad’s copy and traditional contextual advertisements. By way of Blogoscoped...
Google AdSense Mobile Launches in Beta
Google has launched Google AdSense for mobile devices, which is now undergoing beta testing by select mobile publishers. Scott of Self Made Minds reports that...
British Invasion of Online Advertising – Problem For American Advertisers?
The market keeps opening up in the UK for internet businesses and marketers. Day in and day out websites from English entrepreneurs arise. The latest...
Science of Relevancy : Lifeblood of Search & Contextual Advertising
Relevancy is the key to contextual advertising, and online contextual advertising is big business. That’s a no-brainer, as all web and software heavyweights are vying...
Worldwide Expansion of Google Pay-Per-Action (CPA) Beta
Google announced today via a press release that they expand the Google Pay-Per-Action beta program to include beta testers around the world. As of today...
Yahoo! Feedback NOT Wanted. Be Quiet, Or Else
Here’s some advice to anybody who is silly enough to provide feedback to Yahoo! Services, keep it for something else or you might end up...
Made for “Text Link Ads” vs. Made for AdSense
Mubin Ahmed has an interesting post with his opinion on the usage of Text Link Ads, Text Link Brokers, and similar link advertising services on...
Wrong Text Links for Google Apps Referral Program
About a week ago did Google introduce the referral program for Google Apps via Google AdSense. I grabbed the code of one of the “new” Text link...
Site Specific Optimization Tips from Google Adsense
Google Adsense started sending out monthly optimization tips to Adsense publishers. These tips are the result of the Adsense system’s analysis of individual publisher accounts...
Yahoo Publisher Network Blocking Ads to International Visitors?
The Yahoo Publisher Network may be testing the blocking of YPN contextual advertisements from serving in certain countries according to the accounts of some webmasters...