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Google Updating Cryptocurrency Advertising Policy For 2024
Google announced changes to their cryptocurrency advertising policy that takes effect in 2024
2023 Reddit Recap: Trends, Advertising Updates, And Subreddit Highlights
Explore Reddit’s 2023 recap, including the top trends in knowledge-focused subreddits, unique engagement opportunities, and latest news for advertisers.
Microsoft Advertising Partners With Baidu Global For Chat Ads API
Explore the latest news from Microsoft Advertising, including a partnership with Baidu Global, enhanced ad opportunities, and Bing becoming Copilot.
The 17 Best Ad Networks For Content Creators In 2024
Take your content game to the next level. Explore these 17 ad networks that can help you monetize your content effectively and maximize your earnings.
Firefox URL Tracking Removal – Is This A Trend To Watch?
Momentum appears to be growing to omit tracking data from URLs. How far could it go and will it affect online marketing?
In the Hot Seat: Google’s Search Ads Stir Controversy On Questionable Websites
A recent report brings ethical, transparency, and brand safety concerns for advertisers around Google’s Search Partner network and where ads are shown.
SEO Vs. PPC: Pros, Cons & Differences
Wondering if your business should prioritize SEO vs PPC? Read on to see how both strategies can fit into your holistic digital marketing strategy.
Google To Curb Microtargeting In Consumer Finance Ads
Google tightens personalized ad policy, banning microtargeting for financial services ads to protect user privacy.
New Microsoft Tool Aims To Help You Maximize Ad Earnings
Microsoft launches a new analytics dashboard to help publishers easily track and optimize advertising revenue streams.
39 Emotions Digital Marketers Can Use In Advertising
Unlearn the outdated content marketing matrix and embrace a new emotional palette to take advantage of the recently launched “Google’s Demand Gen Campaigns.”
Google Performance Max: Everything You Need To Know
Learn everything you need to know about Google’s most automated and prioritized campaign type, Performance Max.
Microsoft Advertising Shares Holiday Season Marketing Playbook
Discover Microsoft Advertising’s insights for maximizing holiday sales from its free 30-page Festive Holiday Marketing Playbook.
Automatically-Created Assets (ACA): AdsLiaison Answers 5 Top Questions
Discover the ins and outs of Google Ads’ Automatically-Created Assets (ACA) with these frequently asked questions and answers from AdsLiaison.
One-On-One With DuckDuckGo: Inside The Private Search Alternative
In an exclusive interview, DuckDuckGo details its privacy-focused ad partnership with Microsoft, which aims to rethink digital marketing without compromising user privacy.
Microsoft’s AI Ad Plans Revealed Through New App Deal
Microsoft partners with the Baidu keyboard app to bring personalized, AI-powered ads starting in 2024.
Microsoft Advertising Updates: More Emails About Non-Compliant Ads
Microsoft Advertising is sending increased policy violation email alerts to inform customers faster when ads or keywords are disapproved.
Google’s Plan For Ad Targeting Without Third-Party Cookies
Google outlines new privacy-focused ad targeting strategies to replace tracking cookies, leaning on AI and first-party data.
Meta Sets New Transparency Standards For Political Ads
Explore Meta’s new policy requiring the disclosure of AI alterations in political and social issue ads, ensuring transparency in digital advertising.
An In-Depth Guide To Google Ads
Learn what Google Ads is, how it works, and best practices to achieve optimal results in your digital marketing campaigns.
Google Ads Rolls Out Generative AI Features To Performance Max
Google launches generative AI in Performance Max to help marketers easily create customized text and image ads at scale.
Microsoft Ads Announces New Bid Strategies For Audience Ads
Microsoft adds support to two automated bid strategies to the Microsoft Audience Network. See how these can positively impact your campaign performance.
Agile Budgeting: What It Is, Why It’s Impactful, And How To Make It Work For You As A Marketer
As AI advances, digital marketers are rethinking old processes to improve ROI.
Customer Scoring For Agencies: How To SQL Your PPC Customers
Discover the power of SQLing your PPC customers for agency success.
AdSense Changing Publisher Revenue Share Structure
Google AdSense announced a change to the publisher revenue share to an exclusively pay per impression structure
Remarketing Vs. Retargeting: Are They The Same Thing?
Don’t get caught up in terminology; focus on their shared strategic goals. Discover the nuances between remarketing and retargeting in paid media advertising.
Microsoft Announces pubCenter For Website Monetization
Website publishers in the United States can now earn money a new way with Microsoft pubCenter solution.
Google Performance Max Evolves With New “Search Themes” Feature
Google rolls out “Search Themes” for Performance Max campaigns, giving advertisers more input to steer the AI and capture additional relevant traffic.
Microsoft Earnings Call Highlights Latest In AI For Search & Ads
Discover how Microsoft plans leveraging AI to redefine search, advertising, and productivity in the company’s latest earnings call.
Google Introduces AR Beauty Ads, Promote Products With Virtual Try-On
Google introduces new AR Beauty ads allowing brands to promote products with virtual makeup try-on experiences.
Key Updates From Alphabet’s Q3 Earnings Call For Marketers
Delve into the key takeaways from Alphabet’s Q3 financials, focusing on essential updates in advertising, AI, and search that marketers and advertisers should know.